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Company Background
Partial Client Lists
Client Testimonials
International Experience
Lead Executives
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some of our hundreds of clients...

The Laredo Group was founded in 1996

first digital media research, training and consulting firm

We are dedicated to helping companies in all industries better understand and teach (to employees and customers) today’s increasingly complex and constantly evolving products, policies, practices and procedures necessary for the success and growth of their business. Headquartered in West Palm Beach, Florida, we also have offices in New York City and serve clients, locally and remotely, around the world.

The Laredo Group provides instructional design consulting and programming services that increase the knowledge, skills and efficiency of staffs and/or customers; and standard and customized research and analysis programs designed to optimize the performance of any sales organization.

Using the very successful and proven adult learning instructional design tools and techniques developed, built and used over the past 21+ years to provide the world’s most effective training programs for the media and advertising industries (through our Academy of Digital Media division), The Laredo Group now offers that same capability to companies in all industries, providing our multi-Master’s degree experienced experts and tools to develop custom training programs…to run on your Learning Management System (LMS) or ours…to support HR compliance, on-boarding, product training, support training, customer product manuals, and many more applications.

Leslie Laredo, President

An interactive and Internet advertising pioneer with more than 25 years in the digital media industry, Leslie has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell digital media. Leslie has consulted with start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers.

Her consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, and media buyers and planners. She has worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams on how to plan, buy and sell digital media.

Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasingly required to keep and acquire clients.
Contact Leslie Laredo
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Jeff Leibowitz, CEO

A respected management, marketing, business and product development consultant to the online, entertainment and mass-media industries with over 30 years of industry experience, Jeff joined The Laredo Group as CEO in 1998 and has since led the company through significant growth in revenue and profit through both acquisition and expanded and enhanced product offerings.

Selected as one of the Website 100 Most Influential People on the World Wide Web, Jeff has spoken often at Internet, computer, entertainment and media industry conferences. He is a former co-host of the nationally syndicated radio talk show On Computers and the online host of Cybermania, the nationally telecast annual awards show of the Academy of Interactive Arts & Sciences.

Jeff has provided consulting services to start-up and Fortune 500 companies alike and his expertise in developing business plans and digital marketing strategies has made him one of the most desired consultants in the interactive industry. He has been instrumental in making The Laredo Group the most sought after and renowned training organization in interactive media.
Contact Jeff Leibowitz
Download Digital Business Card

Partial Client listing

Amazon
AARP
ABC Radio Network
American Express
AOPA
Alaska Airlines
American Greetings
Arizent
Astra Zeneca
AT&T

Bloomberg

Boston Globe

Bridgetower Media

CBS

Century 21

Chicago Tribune

Clinique

CMI
CNN

Conde Nast

Coors

Cox Enterprises

Crains Chicago Business

CredSpark

CVS

Dance Media

Discover Card

Discovery Channel

Dotdash Meredith

Dow Jones

eBay

Epson

Experian

Federal Express

Fidelity Investments

FIS Global

Forbes

Fortune

Gannett

General Mills

Gillette

 

Glaxo Smith Kline

Google

Hallmark

Harrahs Entertainment

Hearst TV

Hearst Magazines

Hearst Newspapers

Hewlett Packard

Hilton

Houston Chronicle

IEEE

iMDB

Informa

Initiative

Intercontinental Hotel Group

Johnson and Johnson

LA Times

L’Oreal USA

Madison Square Garden

Magnite

Major League Baseball

Marriott

Master Card International
McGraw Hill

McKinsey & Company

Mercedes-Benz

Meredith

Miami Herald

Miami International Airport

Mindshare

Motorola

MSN

MSNBC

MTV Networks

NAA

National Public Radio

NBC

New England Journal of Medicine

New York Public Radio

NFL

Nintentdo of America

Ogilvy

Omnicom

Outdoor Channel

People Magazine

Pepsi

Prudential

Publicis

Ragan Communications

Rodale

Saatchi & Saatchi

Salem Communications

Scripps Network

Sinclair Broadcasting

Smithsonian

SSCG

Taco Bell

The Atlanic

The Economist

The Knot

The New Yorker

Time Warner

Time Inc.

Travel Channel

Tribune Media

Turner Broadcasting

Undertone

Universal McCann

US Magazine

USA Today

Variety

Verizon

Wall Street Journal

Walt Disney

Washington Post

Weather Chanel

Web MD

Wells Fargo

Wiley

Wolters Kluwer Health

Wyeth Consumer Healthcare

Client Testimonials

“I was fortunate to attend a couple of The Laredo Group’s Digital Advertising and Sales Training sessions in Chicago and Toronto which were simply some of the best 2-day sessions I’ve ever been in. Leslie’s deep knowledge, and passion to continually stay on top of all things advertising/sales/marketing/communications and how human psychology plays a factor in all, came across so clearly. Her ability to combine an open, fun, challenging, and engaging environment, fosters true learning. Every single person on our team had only positive things to say following the training which is very rare after 2 full days of deep learning. It energized people which I believe is the ultimate goal of The Laredo Group, a testament to Leslie, and an outcome all businesses want and desire when investing in their most valued assets – employees.”
Jonathan BoltonVP Business Development, Captivate
“This was my first time working with The Laredo Group and I have to say I was impressed. The training was tailored for an Account Management team and addressed key skills from a sales support dynamic. The team walked away feeling empowered, confident and eager to try the new skills learned. I can already see a difference. Thanks again for conducting one of the most memorable trainings for our team!”
Amina Alliyu, Senior Manager - Client Success - Everyday HealthCEO
"Our training with the Academy of Digital a division of the Laredo Group was a huge success. What really set Academy of Digital Media apart from other training programs we've done is the time they spent preparing for our team training. They took the time to really understand our business in order to better tailor a training curriculum to our unique needs and objectives. They spent many hours preparing for the training, understanding our company, our products, our sales processes and even team culture. As a result, they established credibility at the outset and had our team bought into the program right from the start. The training has enabled our sellers to move out of a transactional style of selling and into and consultative and insights-led selling style. This has enabled us to differentiate in the marketplace, be more relevant in front of our prospects and ultimately close more of the right business. I highly recommend Laredo Group to any sales leaders looking to elevate their sales team and improve performance."
Tobey Van Santvoord, Senior Vice President of Sales, Midwest & WestDstillery
"I wanted to thank you once again for facilitating such wonderful two days of digital media and marketing training, filled with “enlightenment” on my end. The information you provided was especially great because it was forward-looking and helped me to finally understand the complexities of the adtech and martech ecosystems. The frameworks you shared with us were simple, yet comprehensive, I learned a lot and look forward to participating in future training programs by the Academy of Digital Media."
Ece Kucukcetin, Marketing ManagerHorizon Healthcare Services, Inc.
"The Laredo Group's on-demand courses hit on all of the crucial points we needed to cover as we launched our business. Now that we are an established firm, we are using the courses as primary training and education tools for both newcomers to the business, along with seasoned veterans. Leslie and her team do such an outstanding job of breaking down the information while also staying very current. With the ever-moving target in today's digital world, we'll be engaging in these courses for many years to come!”
Jennifer Goundas DiiulloBig Wave Media
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