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Executive & Advisory Services


Put the experience and industry knowledge of The Laredo Group to work for your team and company. By adding our analytical and practical skills to your programs and considerations, each resulting plan, operation, product, campaign and effort can be researched, vetted, refined and executed more efficiently resulting in greater internal and customer results and satisfaction.

HerEDGESM PROGRAMS

Executive Dynamic Growth Experience


HerEDGE Growth Navigator
is a private navigation coaching experience for women in leadership roles.

If your decisions carry consequences, and complexity and change are constant, HerEDGE℠ will help you develop critical decision discipline, so individual and group decisions move forward faster, are accepted across stakeholders, and translate into sustained, measurable business results.

The Growth Navigator Role
A Growth Navigator is a trusted thinking partner and coach, with an external vantage point and decades of experience in leadership roles. The work focuses on reducing decision-blind spots created by change, complexity, and competing demands.

With HerEDGE℠, leaders gain a clearer view of the decision landscape, pressure-test assumptions, sharpen judgment, and make tradeoffs explicit. The result is faster, higher-quality decisions, fewer reversals, wider acceptance, and stronger execution. The outcomes influence revenue and cost control, and assert organizational confidence.

Why This Matters Now
In highly complex, shifting environments, leaders operate under intense decision load and velocity. As complexity increases, organizations expect leaders to demonstrate decision efficacy and effectiveness to improve business performance. This is accomplished by an underlying decision-making discipline and framework, the foundations of HerEDGE.

Leaders who engage a HerEDGE Growth Navigator gain:

  • Faster, clearer decisions with fewer reversals
  • Stronger judgment under pressure, even with incomplete information
  • Cleaner tradeoffswhen everything feels important
  • Decisions that hold across stakeholders and over time
  • Momentumfrom clarity, not urgency
  • How and when to use AI to augment and improve the decision process

 

How HerEDGESM Navigation Works
Building Decision Clarity and Discipline Under Pressure of Complexity
Through structured navigation sessions, leaders strengthen their decision discipline by surfacing and evaluating the forces that distort decision quality and judgment. Using decision filters and scenario maps, the HerEDGEworking framework clarifies priorities, signals assumptions, and aligns a roadmap for faster decisions and stronger execution.

The Navigation Framework

  • Orientation – Separate signal from noise to understand the forces shaping decisions.
  • Context Mapping – Reveal dynamics and hidden pressures that pull decisions off-course.
  • Re-Alignment – Clarify priorities, test assumptions, and make effective tradeoffs.
  • NorthStar Anchoring – Use your “North Star” to filter decisions, choices, and priorities.
  • Decision Architecture – Design repeatable decision filters and scenario maps.
  • Advantage – Establish navigation discipline, improve judgment and execution.


HerEDGE℠ PRIMARY PROGRAMS

HerEDGE℠ Decision Compass
A three-session engagement that examines conditions shaping decisions, surfaces assumptions that undermine clarity, and examines constraints and tradeoffs. The engagement establishes clear decision filters that also serve as the baseline for those who move on to the Navigation Journey.

HerEDGE℠ Navigation Journey
A six-session immersive engagement designed to expand decision filters and create scenario maps to pressure test assumptions and establish priorities. The program strengthens how leaders align and communicate their decisions, and accelerates and improves execution to improve outcomes. 

Why Leslie Laredo?
Leslie Laredo is an experienced, successful, multidisciplinary thinker who specializes in helping leaders navigate complexity and improve decision quality under pressure. With more than three decades of experience advising executives and training teams to adapt to disruption and transformation, Leslie brings a rare ability to synthesize competing signals, anticipate how complexity surfaces risks and tradeoffs, and impact how decisions are made. She created HerEDGE℠ to support leaders with substantial experience who need decision discipline to multiply their impact in high-visibility leadership roles.

Next Steps

Schedule a brief conversation to determine if HerEDGE is the right fit for you or your company, and which program(s) would be most effective for you.

For Individuals, HerEDGE strengthens your decision-making discipline and improves organizational and personal results.

For Organizations, HerEDGE delivers distinct leadership benefits by reducing decision risk, improving employee retention, limiting costly delays and reversals, and improving execution amid complexity and pressure.

Sales & Marketing Consulting

new and innovative products and campaigns

Unlock the full potential of your marketing efforts with Laredo Group's help. With a team of highly experienced consultants, we specialize in advertising and marketing consulting services designed to propel your business forward in the digital media industry. Whether you are a major publishing company, content creator, or digital marketing agency, we have the expertise to elevate your brand and maximize your ROI.

 

Digital Advertising Strategy

  • Target Audience Analysis
    • We help you identify and understand your target audience, ensuring your advertising campaigns are laser-focused and highly effective.
  • Campaign Planning and Execution
    • Our experts develop strategic advertising campaigns across various digital channels, optimizing reach, engagement, and conversions.
  • Media Buying and Optimization
    • We leverage our industry knowledge to help you understand how to negotiate favorable media placements and continuously optimize your ad spend.
  • Creative Development
    • Our team works with your creative agencies or in-house professionals to help design compelling ad messages and creatives that capture attention, convey your brand message, and drive action.
  • Performance Tracking and Analytics
    • We help you understand how to interpret and use the available comprehensive analytics and reporting to track campaign performance, identify areas of improvement, and drive better results.

 

Branding and Positioning

  • Brand Strategy Development
    • We work closely with you to define your brand's unique value proposition, positioning, and messaging, ensuring consistency across all touchpoints.
  • Brand Identity Design
    • Our consultants work with your designers to create visually appealing brand assets, including logos, color palettes, and brand and style guidelines that resonate with your target audience.
  • Competitive Analysis
    • We conduct thorough competitor research to identify opportunities and differentiate your brand in the digital and hybrid media landscape.

 

Content Marketing

  • Content Strategy Development
    • We develop data-driven content strategies that align with your business goals, resonate with your audience, and drive engagement.
  • Content Creation and Optimization
    • Our team of content specialists works with your staff or agency to craft high-quality, SEO-friendly content that attracts and retains your target audience.
  • Distribution and Amplification
    • We help you employ a multi-channel approach to ensure your content reaches the right audience through social media, email marketing, influencer partnerships, and more.
  • Content Performance Analysis
    • We help you track and measure the effectiveness of your content marketing efforts, providing insights to refine and enhance future campaigns.

 

When You Choose Laredo Group, You Will Succeed

  • Industry Expertise
    • Our consultants have extensive knowledge and experience in the digital and hybrid media industries, ensuring you receive expert guidance tailored to your specific needs.
  • Customized Solutions
    • We understand that every business is unique, so we develop customized marketing strategies that align with your goals and objectives.
  • Data-Driven Approach
    • We leverage data and analytics to inform our strategies, ensuring your marketing efforts are based on insights and drive measurable results.
  • Collaborative Partnership
    • We believe in building strong relationships with our clients, working closely with you to understand your vision and deliver exceptional results.
  • Proven Track Record
    • Our team has a proven track record of success, helping numerous companies achieve their marketing objectives and grow their businesses.

 

Supercharge your marketing efforts and outshine your competition with our advertising and marketing consulting services. Contact us today to schedule an initial discussion about how we can help you ignite your brand's growth.

Fractional Executives & Services

get skilled & experienced Executive Resources

Laredo Group is your strategic partner for exceptional leadership in the digital media industry. We offer a unique and flexible solution for companies seeking top-tier talent to fill C-suite or senior management roles on a part-time or fractional basis. With our experienced consultants, you can access the expertise of seasoned professionals without the commitment of a full-time hire, allowing you to drive growth and innovation while optimizing costs.

 

C-Suite and Senior Management Expertise

  • Chief Executive Officer (CEO)
    • Tap into the visionary leadership of our experienced executives, who will guide your organization toward long-term success, foster innovation, and drive strategic growth.
  • Chief Marketing Officer (CMO) or VP Marketing
    • Our experienced marketing executives provide strategic guidance, oversee marketing operations, and drive brand growth in alignment with your business objectives. They have extensive experience in developing and executing successful marketing campaigns, driving customer acquisition, and improving brand visibility.
  • Chief Revenue Officer (CRO)
    • Leverage our expertise to optimize revenue generation, lead sales teams, and develop effective go-to-market strategies.
  • Vice President of Sales
    • Accelerate your revenue growth with our experienced sales leaders, who will develop high-impact sales strategies, optimize sales processes, and drive exceptional results.
  • Vice President of Learning & Development
    • Elevate your organization's talent and capabilities with our experienced L&D management experts, who will design and implement robust training programs to empower your workforce.

 

Digital & Hybrid Media Industry Focus

  • Publishing Industry
    • Our consultants understand the unique challenges of the publishing industry, including content monetization, audience engagement, and digital transformation.
  • Content and Digital Marketing
    • Access professionals who excel in content strategy, SEO, social media marketing, influencer partnerships, and other digital marketing disciplines.
  • Advertising Technology (AdTech)
    • Our consultants possess deep knowledge of AdTech solutions, helping you optimize ad campaigns, improve targeting, and maximize ROI.
  • Marketing Technology (MarTech)
    • Leverage our expertise in MarTech platforms and tools to streamline your marketing operations, automate processes, and enhance customer experiences.

 

When You Choose Laredo Group, You Will Succeed

  • Expertise On-Demand
    • Our fractional leadership model allows you to tap into the expertise of seasoned professionals for specific projects or ongoing support, providing agility and cost-efficiency.
  • Extensive Industry Experience
    • Our consultants bring a wealth of experience in the digital media, hybrid media, and high technology industries, ensuring that they understand your business's unique dynamics and challenges.
  • Strategic Partnerships
    • We work closely with you to align our services with your goals, acting as an extension of your team and delivering measurable results.
  • Customized Solutions
    • Our consultants adapt to your organization's culture, processes, and requirements, seamlessly integrating into your team and driving success.
  • Flexible Engagement Models
    • Whether you need part-time, interim, or project-based leadership, we offer flexible engagement options tailored to your specific needs.

 

Elevate your business with the expertise of seasoned leaders on a part-time or fractional basis. Contact us today to discuss your specific requirements and unlock the power of our fractional leadership services.

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