Advertising Consulting.

Laredo Group Advertising Consulting

The Laredo Group principals and staff includes some of the most experienced and widely recognized pioneers in online services and interactive advertising, having trained 100,000+ worldwide. Their extensive real-world experience makes The Laredo Group uniquely qualified to consult with you and your staff in building or improving the features, functionality, revenue and profits of your online site and efforts.

Click here for our General Sales Consulting >

We provide advertising consulting services in the following areas:

  • Advertising and Marketing Planning
  • Ad Product Strategy and Design
  • Ad Inventory Optimization
  • Rate Card Structure and Pricing
  • Ad Sales Channel Evalution
  • Online Business Planning
  • Product Development
  • Site Audits and User Interface Design
  • Competitive Analysis
  • Audience Studies and Focus Groups
  • Marketing Strategy and Tactics
  • Content Development

Client Testimonial

“Variety wanted to make sure our sales execs were maximizing online revenue potential from every advertiser. We worked with The Laredo Group to develop a training curriculum that met the specific needs of our reps and our industry dynamics. After spending a training day with The Laredo Group our team was excited and motivated to go out and pitch online advertising and integrated deals. They emerged from the training not only more knowledgeable about the world of online, but had a clear understanding of the value proposition our site’s ad programs offer and how to discuss and engage our clients in the opportunities. Our team is now completely prepared to sell and to overcome objections!”

– Dea Lawrence, Director of Marketing, Variety.com.