About Us.

Founded in 1996, The Laredo Group is a leading instructional design, training, research and consulting firm. We are dedicated to helping companies in all industries better understand and teach (to employees and customers) today’s increasingly complex and constantly evolving products, policies, practices and procedures necessary for the success and growth of their business. Headquartered in Fort Lauderdale, Florida, we also have offices in New York City and serve clients, locally and remotely, around the world.

The Laredo Group provides instructional design consulting and programming services that increase the knowledge, skills and efficiency of staffs and/or customers; and standard and customized research and analysis programs designed to optimize the performance of any sales organization.

Using the very successful and proven adult learning instructional design tools and techniques developed, built and used over the past 21+ years to provide the world’s most effective training programs for the media and advertising industries (through our Academy of Digital Media division), The Laredo Group now offers that same capability to companies in all industries, providing our multi-Master’s degree experienced experts and tools to develop custom training programs…to run on your Learning Management System (LMS) or ours…to support HR compliance, on-boarding, product training, support training, customer product manuals, and many more applications.

Laredo Group also provides industry leading benchmark data, insights and custom analysis, designed to help sales organizations optimize their sales performance, hiring and retention. The SOARSM benchmark data research and analysis products and services help sales and executive management better understand, recruit and manage their salesforce, resulting in better hires and employee retention, and improved job satisfaction.

Laredo Group products and services help to substantially and quickly improve employee efficiency and retention, product and tech support effectiveness, and customer experience and satisfaction. The client list of The Laredo Group includes many of the world’s largest and most successful companies as well as smaller firms, start-ups and many industry associations.


Leslie Laredo, President  Follow Leslie Laredo on Twitter  Follow Leslie Laredo on Pinterest  Find Leslie Laredo on Linked In

Leslie LaredoAn interactive and Internet advertising pioneer with more than 25 years in the digital media industry, Leslie has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell digital media. Leslie has consulted with start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers.

Her consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, and media buyers and planners. She has worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams on how to plan, buy and sell digital media.

Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasingly required to keep and acquire clients.

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Jeff Leibowitz, Chief Executive Officer  Find Jeff Leibowitz on Linked In

Jeff LeibowitzA respected management, marketing, business and product development consultant to the online, entertainment and mass-media industries with over 30 years of industry experience, Jeff joined The Laredo Group as CEO in 1998 and has since led the company through significant growth in revenue and profit through both acquisition and expanded and enhanced product offerings.

Selected as one of the Website 100 Most Influential People on the World Wide Web, Jeff has spoken often at Internet, computer, entertainment and media industry conferences. He is a former co-host of the nationally syndicated radio talk show On Computers and the online host of Cybermania, the nationally telecast annual awards show of the Academy of Interactive Arts & Sciences.

Jeff has provided consulting services to start-up and Fortune 500 companies alike and his expertise in developing business plans and digital marketing strategies has made him one of the most desired consultants in the interactive industry. He has been instrumental in making The Laredo Group the most sought after and renowned training organization in interactive media.

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Ted Leibowitz, Vice President

Ted LeibowitzPassionate about Performance Improvement and Corporate Education, Ted has developed and managed successful programs in instructional design, succession planning, leadership development, technology implementations, change management, engagement initiatives, and the developmental and cognitive sciences…for industries including healthcare, technology, sales, organizational development, and governmental agencies. He has implemented programs and content on a global scale, leveraging cultural dynamics across the Americas, Europe, and Asia.

Prior to his current role at The Laredo Group, Ted has held positions as an Instructional Designer and Learning & Development Program Manager at Microsoft; Human Capital Learning & Development Program Manager at the United States Postal Service Headquarters; and Customer Success & Project Development Manager for Timberlake Membership Software.

He has designed, developed, and implemented internal Universities/Academies, webinar programs, and eLearning curriculums for internal and customer-facing training programs. He has created and implemented compliance programs, managed the development and growth of custom software platforms for learning programs, software and online tools; and worked in executive development, instructional design, and eLearning; and in consultant roles serving learning and development needs across all three sectors.

Ted holds a Bachelor’s Degree in Human Development and Master’s Degree in Public Administration from the State University of New York at Binghamton; as well as a Master’s Degree in Organizational Performance and Workplace Learning, and a Graduate Certificate in Workplace Instructional Design, from Boise State University.

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Erica Leibowitz, Director of Curriculum Development

Erica LeibowitzA proven leader in creating and managing scalable content, multifaceted projects, and cross-functional teams, both locally and remotely…Erica has extensive experience leading teams through the creation of instructor-led and eLearning courses, and has facilitated and taught instructor-led courses throughout her career in the public, private, and government sectors.

She has developed and managed both in-person and virtual training programs and teams in sales enablement, software implementation, call centers, and training courses that specify compliance with Section 508 and ADA standards…having worked for companies in technology, healthcare, sales, security, compliance, and government (classified and non-classified).

In addition to her role at Laredo Group, Erica works for IBM Watson Health as an Instructional Designer for Global Sales Enablement; working with the sales team to increase their skills and knowledge of Watson Health products and services internationally. Erica previously held positions as an Associate at Booz Allen Hamilton (Sr. Instructional Designer and Trainer); a Senior Instructional Designer contractor for the Department of State; an Instructional Designer and Trainer for SSB BART Group, a company specializing in digital accessibility for people with disabilities; and as a Learning Specialist for BDO.

Erica holds a Bachelor’s Degree in English and a Master of Art in Teaching Degree from The State University of New York at Cortland; as well as a Master’s Degree in Organizational Performance and Workplace Learning, with a graduate certificate in Workplace eLearning Performance Support, from Boise State University.

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