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About Us.

Founded in 1996, The Laredo Group is a leading instructional design, training, research and consulting firm. We are dedicated to helping companies in all industries better understand and teach (to employees and customers) today’s increasingly complex and constantly evolving products, policies, practices and procedures necessary for the success and growth of their business. Headquartered in West Palm Beach, Florida, we also have offices in New York City and serve clients, locally and remotely, around the world.

The Laredo Group provides instructional design consulting and programming services that increase the knowledge, skills and efficiency of staffs and/or customers; and standard and customized research and analysis programs designed to optimize the performance of any sales organization.

Using the very successful and proven adult learning instructional design tools and techniques developed, built and used over the past 21+ years to provide the world’s most effective training programs for the media and advertising industries (through our Academy of Digital Media division), The Laredo Group now offers that same capability to companies in all industries, providing our multi-Master’s degree experienced experts and tools to develop custom training programs…to run on your Learning Management System (LMS) or ours…to support HR compliance, on-boarding, product training, support training, customer product manuals, and many more applications.

Laredo Group also provides industry leading benchmark data, insights and custom analysis, designed to help sales organizations optimize their sales performance, hiring and retention. The SOAR^SM benchmark data research and analysis products and services help sales and executive management better understand, recruit and manage their salesforce, resulting in better hires and employee retention, and improved job satisfaction.

Laredo Group products and services help to substantially and quickly improve employee efficiency and retention, product and tech support effectiveness, and customer experience and satisfaction. The client list of The Laredo Group includes many of the world’s largest and most successful companies as well as smaller firms, start-ups and many industry associations.

LAREDO GROUP EXECUTIVES

Leslie Laredo, President

Leslie Laredo An interactive and Internet advertising pioneer with more than 25 years in the digital media industry, Leslie has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell digital media. Leslie has consulted with start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers.

Her consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, and media buyers and planners. She has worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams on how to plan, buy and sell digital media.

Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasingly required to keep and acquire clients.

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Jeff Leibowitz, Chief Executive Officer

Jeff Leibowitz A respected management, marketing, business and product development consultant to the online, entertainment and mass-media industries with over 30 years of industry experience, Jeff joined The Laredo Group as CEO in 1998 and has since led the company through significant growth in revenue and profit through both acquisition and expanded and enhanced product offerings.

Selected as one of the Website 100 Most Influential People on the World Wide Web, Jeff has spoken often at Internet, computer, entertainment and media industry conferences. He is a former co-host of the nationally syndicated radio talk show On Computers and the online host of Cybermania, the nationally telecast annual awards show of the Academy of Interactive Arts & Sciences.

Jeff has provided consulting services to start-up and Fortune 500 companies alike and his expertise in developing business plans and digital marketing strategies has made him one of the most desired consultants in the interactive industry. He has been instrumental in making The Laredo Group the most sought after and renowned training organization in interactive media.

Click Here to Send Email to Jeff Leibowitz