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“While there are many deliverables you’ll receive from Laredo Group’s training, Intelligent Selling of the Internet, there is one that stands out above all else. Simply put, they know how to walk in your buyer’s shoes. When you leave the seminar, you’ll not only have great materials, actionable takeaways and a better understanding of internet sales, you’ll also understand internet sales from the buyer’s (your customer’s) point of view. This, to me, provided the invaluable “third dimension” in Laredo Group’s workshop.”
Melanie Wood, Director of Corporate Sales and Management Training, Advanstar Communications
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“I just wanted to say thanks again for the great training course yesterday! It was very beneficial to me, and I enjoyed it a lot.”
Patrick Murphy, Wall Street Journal
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“(Laredo Group) presented a concise quantitative way of selling in a very logical way. (Laredo Group’s) ideas on ads and placements will help us produce ad campaigns that work. The course provided me with valuable skills and information.”
Account Executive, Newspaper
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“I had a client today who told me that if they did not get significant click-throughs on their online ad, they would be pulling it. I was able to use Laredo Group’s training to educate the client about the value of their ad as branding, image and top of mind awareness, and how their online ads tie in with their print campaigns.”
Lisa Miller, Account Executive, Freedom Communications
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“The Intelligent Selling course was very beneficial, and I definitely took a lot from it…Our instructor was fantastic, and their expertise on this subject was beyond measure, I just wanted more of it! I sincerely look forward to attending the seminar again, this time with another colleague.”
Andrew Dobbs, Account Manager, Fox Associates, Inc.
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“We experienced a nice bump in sales the first week back from training. It’s exciting to see the staff pumped about the new intelligent ways of selling the Internet.”
Account Executive, Freedom Communications
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“Laredo Group’s expertise with respect to internet advertising is second to no other I've seen. They provided valuable insight into internet behavior, both consumer usage and corporate applications.”
Jeff Vaughan, Regional Account Executive, AutoTrader.com
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“Laredo Group instructors are dynamic and extremely well prepared presenters. I look to them as respected experts in the field. It is without hesitation that I recommend Laredo Group. They gave one of the best training programs we've had around here in quite some time and really connected with us on the real-life examples”
Derek Villanueva, Senior Account Executive, OPUBCO Communications Group
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"…sold our client a large impression schedule this month…I thought this was cool because they do not have a website, so I sold them a landing as well for additional revenue! All this from a dyed-in-the-wool 34-year veteran of ink on paper advertising!”
Account Executive, Freedom Communications
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“I totally enjoyed the presentation, after 36+ years of sales & marketing on the magazine side the one day course has better prepared me to make integrated presentations that further positions the BH&GSIM group as a complete package. The materials are part of my commuting reading and being able to walk the talk…I’d recommend that all our colleagues in sales & marketing take the Laredo Group class.”
Patrick R. Tomlinson, Sr., Account Executive, Better Homes & Gardens
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“After years of Sales 101 repackaged by trainers and presented as new material, I find The Laredo Group training the most valuable I have had in over a decade. Thank you for your passion and insight.”
Wen Thessen, AutoTrader.com
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“Customers want to know this information. The last two weeks on the street with my sales reps have been a huge eye opener. This knowledge has made all the difference. Instead of the client ‘blowing off the topic’ of the Internet we get into a very meaningful discussion on how to use this product and get tangible results…in the past we would not have known what to do for our next step in regards to the Internet.”
Todd Brown, Account Executive, Freedom Communications
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“The Intelligent Selling of Internet Advertising course by far over exceeded my expectations. I figured I'd learn a few things and add some online media buzzwords to my vocabulary. The course itself was an intense 2 days of interactive learning with very knowledgeable Laredo Group instructors with real world online experience. They used actual examples from 20+ years of experience which really added color and relevant insight to the material. The class was well worth the time and money invested. I highly recommend it for all of those interested in buying or selling digital media for a living.”
Regional Vice President, Radio Station
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“Thanks so much for a great training session! It was wonderful to hear the testimonials that accompanied the information. The perspective it added made it easier to imagine the application. ”
Missy Bane, Interactive Specialist, The Tribune
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“I participated in Laredo Group training last month, and use the knowledge I gained daily.”
Trisha Sullivan, Classified Advertising Manager, Freedom Communications
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Testimonials of Planning & Buying Course Participants
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“Investing in the Laredo Group’s online media planning/buying 2-day training classes elevated the knowledge of the internet media space to not only our top managers, but to the online media teams, as well. Staying ahead of the curve is a requirement to our business success – the investment was well worth it.”
Tracy Till, Partner, Butler/Till
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“The money I spent on your seminar for Buying and Planning Internet Media has paid off already! I have been dealing with two major online news publications and after your seminar I handled these rate and position negotiations as if I were an old pro. I wish I had taken your class years ago. I have referred other friends to take advantage of the Laredo Group's great seminars.”
BankAtlantic
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“Initiative has turned to the Laredo Group as part of our solution to improve our digital media
knowledge and capabilities throughout the organization. They provide vital digital
training and market knowledge to our media planners and buyers.”
Initiative
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Other Testimonials
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“Thank you for two terrific days of learning and reinforcement. Your insight, experience and terrific presentation skills come together beautifully in teaching and guiding those of us aspiring to continually learn about media – old and new! Thank you!”
Nancy O. Small, President, Hallmark Publishing
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“Variety wanted to make sure that our sales execs were maximizing the online revenue potential from every advertiser. We worked with The Laredo Group to develop a training curriculum that met the specific needs of our reps and our industry dynamics. After spending a training day with The Laredo Group our team was excited and motivated to go out and pitch online advertising and integrated deals. They emerged from the training not only more knowledgeable about the world of online, but had a clear understanding of the value proposition our site's ad programs offer and how to discuss and engage our clients in the opportunities. Our team is now completely prepared to sell and to overcome objections!”
Dea Lawrence, Director of Marketing, Variety.com
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“I attended The Intelligent Selling of Internet Advertising today and am so blown away by your vast knowledge of the industry from both an inside and outside perspective. You are clearly a leader in the field and a master in sharing your knowledge. One of the challenges for me as a sales rep is to keep pace with the many industry terms and media math. The many examples covered in your presentation helped bring these concepts to life. I especially appreciate the time you took in putting together the Glossary and Resources section - they are invaluable. Thank you for 8 hours of non-stop learning. It's past midnight and I'm still reading the course material!”
May Li, Intelligent Selling of Internet Advertising public seminar course attendee
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“I want to let you know how very impressed I was with the 2 days of training that I had with the Laredo Group. As an individual paying for such training from my own pocket, I'm keenly aware of getting value for the investment. Laredo Group over delivered on my expectations. Covering all aspects of Interactive from ad creation and optimization, strategy, understanding the buying process, metrics and countless other topics, there is a certain “drinking from a fire hose” effect. But that is exactly what I was looking for. Well done. Please keep me apprised of future course offerings. Doubtless I'll be among your students yet again.”
Steve Denton, Radio One
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“Media and marketing are changing at an accelerating pace. [Laredo Group] courses should be required for all levels in an organization serious about keeping pace with the world of online media and marketing. I encourage anyone considering The Laredo Group to make the right decision and get educated. Knowledge is power.”
Vice President, Media Resource Group
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“Content was extremely relevant and covered everything.”
Ask.com
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