PUBLIC TRAINING SEMINARS

Intelligent Selling of Interactive Advertising

• Essential Technologies, Concepts and Best Practices – Level I
• Intermediate Digital Sales Techniques – Level II
• Advanced Digital Sales Techniques – Level III

Intelligent Planning and Buying of Interactive Advertising

• Essential Technologies, Concepts and Best Practices – Level I
• How to Develop and Manage Successful Campaigns – Level II
• Using Targeting, Research and Measurement to Optimize Campaigns – Level III
• How to Build and Manage a Digital Agency or Division – An Executive Course

Public Training Course Agendas, Outlines & Fees

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ONLINE TRAINING

Sales, Publishers, Advertising/Site Marketing Courses

• Essential Media Terminology and Concepts
• Fundamentals of Interactive Advertising and Digital Media
• Intermediate Digital Advertising Sales
• Advanced Digital Advertising Sales

Agency, Planner, Buyer, Product Marketing Courses

• Essential Media Terminology and Concepts
• Fundamentals of Interactive Advertising and Digital Media
• Intermediate Interactive Media Planning & Buying
• Advanced Interactive Media Planning & Buying
• How to Build & Manage a Digital Agency or Division

• Fundamentals of Digital Media Production
• How To Design and Create Interactive Online Ads
• How to Make Web Advertising More Effective
• How To Web 2.0 and Beyond
• Marketing Your Web Site or Newsletters
• Media Integration and Cross-Media Selling
• Online Advertising for Magazine Reps
• Online Advertising for Newspaper Reps
• Online Advertising for TV/Radio Reps
• Using Research and Data to Sell More

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• Testimonials
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CONSULTING SERVICES

• Laredo Group Glossary and Laredo Group Resource List
• Laredo Group Intelligent ROAS Calculator™ and Course Evaluation Form
• Digital AdSavvy Newsletter
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• Press Room
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