Laredo Group: Public Training Seminars Calendar

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Click on a Course Category below or scan down the page for course listings and schedule details. Which Course(s) Should I Take? ... and other Frequently Asked Questions Intelligent Selling of Interactive Advertising Intelligent Selling of Interactive Advertising – Level I Intelligent Selling of Interactive Advertising – Level II How to Successfully Build & Manage an Ad Revenue Based Business – Level IV Intelligent Planning & Buying of Interactive Media Intelligent Planning & Buying of Interactive Media – Level I Intelligent Planning & Buying of Interactive Media – Level II Intelligent Social Media Marketing – Level III Intelligent Research, Measurement & Analytics – Level III How to Successfully Build & Manage a Digital Agency or Division – Level IV
The Courses	Dates & Locations
*Intelligent Selling of Interactive Advertising* Click Here for Registration Fees Click Here for Agenda & Outlines Click Here for Clients & Testimonials
Intelligent Selling of Interactive Advertising – Level I Essential Technologies, Concepts & Best Practices This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course. Course Description and Outline Click Here to Register Now	New York - Dec 14, 2009 - Friars Club New York - Jan 19, 2010 - Friars Club Los Angeles - Feb 01, 2010 - Beverly Hilton New York - Mar 01, 2010 - Friars Club New York - Apr 12, 2010 - Friars Club Chicago - May 11, 2010 - Palmer House Hilton New York - May 24, 2010 - Friars Club Los Angeles - Jun 07, 2010 - Beverly Hilton New York - Jun 28, 2010 - Friars Club
Intelligent Selling of Interactive Advertising – Level II Intermediate Digital Sales Techniques Prerequisite: REQUIRES Level I course or equivalent knowledge. Provides in-depth basic and intermediate “how to” knowledge and sales skills and techniques needed for selling online-only and integrated advertising programs. Learn advanced techniques in digital and integrated sales. Course Description and Outline Click Here to Register Now	New York - Dec 15, 2009 - Friars Club New York - Jan 20, 2010 - Friars Club Los Angeles - Feb 02, 2010 - Beverly Hilton New York - Mar 02, 2010 - Friars Club New York - Apr 13, 2010 - Friars Club Chicago - May 12, 2010 - Palmer House Hilton New York - May 25, 2010 - Friars Club Los Angeles - Jun 08, 2010 - Beverly Hilton New York - Jun 29, 2010 - Friars Club
How to Successfully Build & Manage an Ad Revenue Based Business – Level IV Intelligent Approaches to a Complex Business	Coming in Q1 2010
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*Intelligent Planning & Buying of Interactive Media* Click Here for Registration Fees Click Here for Agenda & Outlines Click Here for Clients & Testimonials
Intelligent Planning & Buying of Interactive Media– Level I Essential Technologies, Concepts & Best Practices This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course. Course Description and Outline Click Here to Register Now	New York - Dec 14, 2009 - Friars Club New York - Jan 19, 2010 - Friars Club Los Angeles - Feb 01, 2010 - Beverly Hilton New York - Mar 01, 2010 - Friars Club New York - Apr 12, 2010 - Friars Club Chicago - May 11, 2010 - Palmer House Hilton New York - May 24, 2010 - Friars Club Los Angeles - Jun 07, 2010 - Beverly Hilton New York - Jun 28, 2010 - Friars Club
Intelligent Planning & Buying of Interactive Media – Level II How to Develop and Manage Successful Campaigns Prerequisite: REQUIRES Level I course or equivalent knowledge. This comprehensive “how to” course provides attendees with the knowledge needed to successfully plan, buy & manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan & optimize campaign performance. Course Description and Outline Click Here to Register Now	New York - Dec 15, 2009 - Friars Club New York - Jan 20, 2010 - Friars Club Los Angeles - Feb 02, 2010 - Beverly Hilton New York - Mar 02, 2010 - Friars Club New York - Apr 13, 2010 - Friars Club Chicago - May 12, 2010 - Palmer House Hilton New York - May 25, 2010 - Friars Club Los Angeles - Jun 08, 2010 - Beverly Hilton New York - Jun 29, 2010 - Friars Club
Intelligent Social Media Marketing – Level III Connecting & Engaging Consumers and Businesses in New Ways Provides the knowledge and insights needed to successfully plan, implement, manage & measure social media marketing efforts, and align social media efforts with objectives. Learn to navigate tools & platforms, assign responsibilities and drive your company’s presence & participation. Course Description and Outline Click Here to Register Now	New York - Jan 21, 2010 - Friars Club Los Angeles - Feb 03, 2010 - Beverly Hilton New York - Mar 03, 2010 - Friars Club New York - Apr 14, 2010 - Friars Club Chicago - May 13, 2010 - Palmer House Hilton New York - May 26, 2010 - Friars Club Los Angeles - Jun 09, 2010 - Beverly Hilton New York - Jun 30, 2010 - Friars Club
Intelligent Research, Measurement & Analytics – Level III Advanced Methods for Using Data to Meet Marketing & Campaign Objectives Teaches the knowledge and skills needed to understand how & what research, measurement & data analytics are used to meet marketing objectives & deliver more effective advertising. Get beyond top-level strategy and basic audience profiling using data for campaign management & optimization. Course Description and Outline Click Here to Register Now	New York - Dec 16, 2009 - Friars Club New York - Jan 22, 2010 - Friars Club Los Angeles - Feb 04, 2010 - Beverly Hilton New York - Mar 04, 2010 - Friars Club New York - Apr 15, 2010 - Friars Club Chicago - May 14, 2010 - Palmer House Hilton New York - May 27, 2010 - Friars Club Los Angeles - Jun 10, 2010 - Beverly Hilton New York - Jul 01, 2010 - Friars Club
How to Successfully Build & Manage a Digital Agency or Division – Level IV Intelligent Approaches to a Complex Business This is a must-do course for executives who need to start and operate a successful interactive media agency or division. Course Description and Outline Click Here to Register Now	New York - Jan 21, 2010 - Friars Club Los Angeles - Feb 03, 2010 - Beverly Hilton New York - Apr 14, 2010 - Friars Club Los Angeles - Jun 09, 2010 - Beverly Hilton New York - Jun 30, 2010 - Friars Club
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All Laredo Group Courses are designed to enable students to immediately understand and engage in interactive digital media and marketing in its many forms. They are for all who need an understanding of Internet advertising best practices, ad programs, vocabulary, how ads are delivered and measured, how to differentiate and use branding versus direct response ads, and to understand the opportunities and limitations of what can be accomplished with online advertising and how this benefits advertisers. A limited number of students is allowed in each course, so each student can be assured of maximum interaction and learning and robust program presentation and curriculum, comprehensive manual and experienced instructors...in a setting that allows for greater interaction between instructors and students, providing more immediately relevant dialogue and information for each individual student.

As Laredo Group plans its training curriculum, we welcome input on what types of courses and topics you would like to see in the future. Please email us to share your ideas and comments.

REGISTRATION FEES
(per student - includes continental breakfast, luncheon & break refreshments for full-day courses)

	Early Bird Pricing (up to 3 weeks prior)	Standard Pricing
Level I Courses	$ 699	$ 795
Level II Courses	$ 787	$ 895
Level III Courses	$ 875	$ 995
Level IV Courses	$ 1,139	$ 1,295

Multi-Course Registration Discounts (based on applicable course pricing above)
Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 14% as per the chart below. (Click here for more info.)

2 courses = 5%	3 courses = 8%	4 courses = 10%	5 courses = 12%
6 courses = 14%	7 courses = 15%	8 courses = 16%	9 courses = 17%
10 courses = 18%	11 courses = 19%	12 or more courses = 20%

Prices, dates, locations, course content and other specifications are subject to change without notice.

See Terms and Conditions for additional information.

Which Course(s) Should I Take? ... and other Frequently Asked Questions

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