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Corporate Headquarters
Fort Lauderdale, Florida
The Laredo Group, Inc.
10836 Blackhawk Street
Plantation, FL 33324-2182
Tel 954-577-5700
Fax 954-577-5720
E-mail info@laredogroup.com
New York City Office
The Laredo Group, Inc.
Suite 23C, 23rd Floor
300 East 56th Street
New York, NY 10022-4128
Tel 212-888-8190
Fax 212-888-8191
E-mail
nyc@laredogroup.com
Always stay up-to-date
about Laredo Group public
training seminars:
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specify which training
seminars are of interest.
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Bay Area Interactive Group
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Marketing Vox
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The Ad Club
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Click on a Course Category below or scan down the page for course listings and schedule details.
Which Course(s) Should I Take? ... and other Frequently Asked Questions
Intelligent Selling of Internet Advertising – Level I
Intelligent Selling of Internet Advertising – Level II
Intelligent Planning & Buying of Interactive Media – Level I
Intelligent Planning & Buying of Interactive Media – Level II
Intelligent Research, Targeting & Measurement of Interactive Ads & Audiences
Intelligent Search Engine Marketing
Intelligent Selling of Interactive Advertising – IAB Mini-Courses
Level I & II
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| The Courses |
Dates & Locations |
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Intelligent Selling of Internet Advertising
Click Here for Registration Fees Click Here for Agenda & Outlines Click Here for Clients & Testimonials
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Intelligent Selling of Internet Advertising – Level I
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course.
Course Description and Outline
Click Here to Register Now |
New York - May 22, 2008 - Friars Club
Los Angeles - Jun 02, 2008 - The Beverly Hilton
Chicago - Jun 16, 2008 - The Palmer House Hilton
New York - Jun 23, 2008 - Friars Club
New York - Jul 22, 2008 - Friars Club
New York - Sep 03, 2008 - Friars Club
San Francisco - Oct 01, 2008 - Crowne Plaza SF Int'l. Airport
New York - Oct 15, 2008 - Friars Club
Chicago - Oct 27, 2008 - The Westin Michigan Ave.
Los Angeles - Nov 10, 2008 - The Beverly Hilton
New York - Nov 17, 2008 - Friars Club
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Intelligent Selling of Internet Advertising – Level II
Prerequisite: REQUIRES Level I course
or equivalent knowledge.
Provides in-depth basic and intermediate “how to” knowledge and sales skills and techniques needed for selling online-only and integrated advertising programs. Learn advanced techniques in digital and integrated sales.
Course Description and Outline
Click Here to Register Now
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New York - May 23, 2008 - Friars Club
Los Angeles - Jun 03, 2008 - The Beverly Hilton
Chicago - Jun 17, 2008 - The Palmer House Hilton
New York - Jun 24, 2008 - Friars Club
New York - Jul 23, 2008 - Friars Club
New York - Sep 04, 2008 - Friars Club
San Francisco - Oct 02, 2008 - Crowne Plaza SF Int'l. Airport
New York - Oct 16, 2008 - Friars Club
Chicago - Oct 28, 2008 - The Westin Michigan Ave.
Los Angeles - Nov 11, 2008 - The Beverly Hilton
New York - Nov 18, 2008 - Friars Club
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Intelligent Planning & Buying of Interactive Media
Click Here for Registration Fees Click Here for Agenda & Outlines Click Here for Clients & Testimonials
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Intelligent Planning & Buying of Interactive Media – Level I
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course.
Course Description and Outline
Click Here to Register Now
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New York - May 22, 2008 - Friars Club
Los Angeles - Jun 02, 2008 - The Beverly Hilton
Chicago - Jun 16, 2008 - The Palmer House Hilton
New York - Jun 23, 2008 - Friars Club
New York - Jul 22, 2008 - Friars Club
New York - Sep 03, 2008 - Friars Club
San Francisco - Oct 01, 2008 - Crowne Plaza SF Int'l. Airport
New York - Oct 15, 2008 - Friars Club
Chicago - Oct 27, 2008 - The Westin Michigan Ave.
Los Angeles - Nov 10, 2008 - The Beverly Hilton
New York - Nov 17, 2008 - Friars Club
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Intelligent Planning & Buying of Interactive Media – Level II
Prerequisite: REQUIRES Level I course or equivalent knowledge.
Provides in-depth basic and intermediate knowledge on “how to” develop and manage online and interactive advertising and marketing campaigns. Learn advanced techniques for planning & executing online media campaigns, including emerging digital media.
Course Description and Outline
Click Here to Register Now
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New York - May 23, 2008 - Friars Club
Los Angeles - Jun 03, 2008 - The Beverly Hilton
Chicago - Jun 17, 2008 - The Palmer House Hilton
New York - Jun 24, 2008 - Friars Club
New York - Jul 23, 2008 - Friars Club
New York - Sep 04, 2008 - Friars Club
San Francisco - Oct 02, 2008 - Crowne Plaza SF Int'l. Airport
New York - Oct 16, 2008 - Friars Club
Chicago - Oct 28, 2008 - The Westin Michigan Ave.
Los Angeles - Nov 11, 2008 - The Beverly Hilton
New York - Nov 18, 2008 - Friars Club
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Intelligent Research, Targeting & Measurement of Interactive Ads & Audiences
Provides a "how to" overview of the processes and tools effective online marketers use to plan, measure and optimize online campaigns.
Course Description and Outline
Click Here to Register Now
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New York - Jun 25, 2008 - Friars Club
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Digital & Interactive Marketing
Click Here for Registration Fees Click Here for Agenda & Outlines Click Here for Clients & Testimonials
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Intelligent Search Engine Marketing
Provides the in-depth basic and intermediate “how to” knowledge needed to create and execute successful search campaigns and maximize the performance and return of SEM, Paid inclusion, PPC and more.
Course Description and Outline
Click Here to Register Now
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New York - Sep 05, 2008 - Friars Club
Los Angeles - Nov 12, 2008 - The Beverly Hilton
New York - Nov 19, 2008 - Friars Club
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Intelligent Selling of Interactive Advertising - IAB Mini-Courses
Click Here for Registration Fees Click Here for Agenda & Outlines Click Here for Clients & Testimonials
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Intelligent Selling of Interactive Advertising – Level I & II
Learn the terminology, ad programs and pricing, latest trends in rich media and targeting, how agencies determine and manage campaign measurement, how to negotiate using CTRs and conversions, tips and techniques for delivering high quality leads, best practices for selling, branding and direct response campaigns...and much more!
Course Description and Outlines
Click Here to Register Now
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New York - Jun 11, 2008 - Coleman Center
San Francisco - Jun 19, 2008 - Hilton San Francisco
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All Laredo Group Courses are non-technical, stand-alone courses and designed to enable students to immediately understand and engage in interactive digital media and marketing. While you are not required to take Level I or II courses prior to taking other upper-level courses, Level I and II courses are designed as lead-ins to ensure you have mastered the basics.
As Laredo Group plans its training curriculum, we welcome input on what types of courses and topics you would like to see in the future. Please email us
to share your ideas and comments.
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REGISTRATION FEES |
(per student - includes continental breakfast, luncheon and break refreshments)
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Early-Bird Pricing (per student, up to 21 Days Prior
to Course Date)
- 1 Course $895
- 2 Courses $1,595
- 3 Courses $2,195
- 4 Courses $2,595
Standard Pricing (per student, within 20 Days of Course
Date)
- 1 Course $995
- 2 Courses $1,795
- 3 Courses $2,495
- 4 Courses $2,995
Discounts available on above prices for Groups of 5 or more. Please email or call (954) 577-5700 ext. 86 for more information.
| IAB Mini-Course Pricing
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Member Pricing |
Non-Member Pricing |
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Level I Mini-Course |
$395 |
$495 |
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4 or more from one company |
$295 |
$395 |
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Level II Mini-Course |
$395 |
$495 |
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4 or more from one company |
$295 |
$395 |
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Full Day Mini-Courses |
$695 |
$895 |
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4 or more from one company |
$595 |
$795 |
Prices, dates, locations, course content
and other specifications are subject to change without notice.
See Terms and Conditions for additional information.
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Which Course(s) Should I Take? ... and other Frequently Asked Questions
Register Today!
Seats Still Available!
Click Here to Register
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