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Public Training Seminars |
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All Laredo
Group Courses are non-technical, stand-alone courses
and designed to enable students to immediately
understand and engage in interactive digital media
and marketing. While you are not required to take
Level I or II courses prior to taking other upper-level
courses, Level I and II courses are designed as
lead-ins to ensure you have mastered the basics. |
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| Categories & Courses |
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| Click on a Course below to view descriptions,
locations and dates… |
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The Courses |
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Dates & Locations |
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Intelligent Selling of Interactive Advertising Courses |
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This is a must-do course to gain comprehensive
knowledge of all aspects of interactive media delivery,
measurement and creative elements. If you’re new to
the industry, or need to improve your knowledge and
skills this is an essential course. |
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Click Here for Full Course Description,
Outline and Agenda |
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New York - Mar 01, 2010 - Friars Club
Los Angeles - Apr 06, 2010 - The IMPROV
New York - Apr 12, 2010 - Friars Club
Chicago - May 11, 2010 - Palmer House
New York - May 24, 2010 - Friars Club
Los Angeles - Jun 07, 2010 - The IMPROV
New York - Jun 28, 2010 - Friars Club
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Prerequisite: REQUIRES Level I course or equivalent knowledge. |
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Provides in-depth basic and intermediate “how to” knowledge and sales skills and techniques needed for selling online-only and integrated advertising programs. Learn advanced techniques in digital and integrated sales.
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Click Here for Full Course Description,
Outline and Agenda |
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New York - Mar 02, 2010 - Friars Club
Los Angeles - Apr 07, 2010 - The IMPROV
New York - Apr 13, 2010 - Friars Club
Chicago - May 12, 2010 - Palmer House
New York - May 25, 2010 - Friars Club
Los Angeles - Jun 08, 2010 - The IMPROV
New York - Jun 29, 2010 - Friars Club
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Prerequisite: REQUIRES Level I & II courses or equivalent knowledge. |
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Learn the consultative and solutions-based selling skills that are increasingly necessary in an increasingly complex and competitive media sales world. This course will help you to take your sales and career to the next level. |
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Coming Q2 2010 |
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Intelligent Planning & Buying of Interactive
Media |
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This is a must-do course to gain comprehensive
knowledge of all aspects of interactive media delivery,
measurement and creative elements. If you’re new to
the industry, or need to improve your knowledge and
skills this is an essential course. |
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Click Here for Full Course Description, Outline and Agenda |
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New York - Mar 01, 2010 - Friars Club
Los Angeles - Apr 06, 2010 - The IMPROV
New York - Apr 12, 2010 - Friars Club
Chicago - May 11, 2010 - Palmer House
New York - May 24, 2010 - Friars Club
Los Angeles - Jun 07, 2010 - The IMPROV
New York - Jun 28, 2010 - Friars Club
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Prerequisite: REQUIRES Level I course or equivalent knowledge.
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This comprehensive “how to” course provides attendees with the knowledge needed to successfully plan, buy & manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan & optimize campaign performance. |
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Click Here for Full Course Description, Outline and Agenda |
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New York - Mar 02, 2010 - Friars Club
Los Angeles - Apr 07, 2010 - The IMPROV
New York - Apr 13, 2010 - Friars Club
Chicago - May 12, 2010 - Palmer House
New York - May 25, 2010 - Friars Club
Los Angeles - Jun 08, 2010 - The IMPROV
New York - Jun 29, 2010 - Friars Club
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Provides the knowledge and insights needed to successfully plan, implement, manage & measure social media marketing efforts, and align social media efforts with objectives. Learn to navigate tools & platforms, assign responsibilities and drive your company’s presence & participation. |
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Click Here for Full Course Description,
Outline and Agenda |
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New York - Mar 03, 2010 - Friars Club
Los Angeles - Apr 08, 2010 - The IMPROV
New York - Apr 14, 2010 - Friars Club
Chicago - May 13, 2010 - Palmer House
New York - May 26, 2010 - Friars Club
Los Angeles - Jun 09, 2010 - The IMPROV
New York - Jun 30, 2010 - Friars Club
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Teaches the knowledge and skills needed to understand how & what research, measurement
& data analytics are used to meet marketing objectives & deliver more effective
advertising. Get beyond top-level strategy and basic audience profiling using data
for campaign management & optimization. |
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Click Here for Full Course Description,
Outline and Agenda |
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New York - Mar 04, 2010 - Friars Club
Los Angeles - Apr 09, 2010 - The IMPROV
New York - Apr 15, 2010 - Friars Club
Chicago - May 14, 2010 - Palmer House
New York - May 27, 2010 - Friars Club
Los Angeles - Jun 10, 2010 - The IMPROV
New York - Jul 01, 2010 - Friars Club
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Los Angeles - Apr 08, 2010 - The IMPROV
New York - Apr 14, 2010 - Friars Club
Los Angeles - Jun 09, 2010 - The IMPROV
New York - Jun 30, 2010 - Friars Club
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