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All Laredo
Group Courses are non-technical, stand-alone courses
and designed to enable students to immediately
understand and engage in interactive digital media
and marketing. While you are not required to take
Level I or II courses prior to taking other upper-level
courses, Level I and II courses are designed as
lead-ins to ensure you have mastered the basics. |
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Next Early Bird Rates Expire: 10/12/2010
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| Categories and Courses |
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| Click on a Course below to view descriptions,
locations and dates… |
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The Courses |
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Dates and Locations |
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Intelligent Selling of Interactive Advertising Courses |
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This is a must-do course to gain comprehensive
knowledge of all aspects of interactive media delivery,
measurement and creative elements. If you’re new to
the industry, or need to improve your knowledge and
skills this is an essential course. |
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Click Here for Full Course Description,
Outline and Agenda |
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New York - Sep 13, 2010 - Friars Club
Los Angeles - Sep 21, 2010 - The IMPROV
New York - Nov 01, 2010 - Friars Club
New York - Dec 13, 2010 - Friars Club
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Prerequisite: REQUIRES Level I course or equivalent knowledge. |
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Provides in-depth “how to” knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals.
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Click Here for Full Course Description,
Outline and Agenda |
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New York - Sep 14, 2010 - Friars Club
Los Angeles - Sep 22, 2010 - The IMPROV
New York - Nov 02, 2010 - Friars Club
New York - Dec 14, 2010 - Friars Club
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Prerequisite: REQUIRES Level I and II courses or equivalent knowledge. |
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Teaches additional insights and perspectives for working with different agency and client types. Learn how to sell integrated programs and how media decisions are made and how agencies value site capabilities and audience factors. |
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Click Here for Full Course Description, Outline and Agenda |
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New York - Sep 15, 2010 - Friars Club
Los Angeles - Sep 23, 2010 - The IMPROV
New York - Nov 03, 2010 - Friars Club
New York - Dec 15, 2010 - Friars Club
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Intelligent Planning and Buying of Interactive
Media |
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This is a must-do course to gain comprehensive
knowledge of all aspects of interactive media delivery,
measurement and creative elements. If you’re new to
the industry, or need to improve your knowledge and
skills this is an essential course. |
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Click Here for Full Course Description, Outline and Agenda |
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New York - Sep 13, 2010 - Friars Club
Los Angeles - Sep 21, 2010 - The IMPROV
New York - Nov 01, 2010 - Friars Club
New York - Dec 13, 2010 - Friars Club
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Prerequisite: REQUIRES Level I course or equivalent knowledge.
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This comprehensive “how to” course provides attendees with the knowledge needed to successfully plan, buy and manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan and optimize campaign performance. |
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Click Here for Full Course Description, Outline and Agenda |
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New York - Sep 14, 2010 - Friars Club
Los Angeles - Sep 22, 2010 - The IMPROV
New York - Nov 02, 2010 - Friars Club
New York - Dec 14, 2010 - Friars Club
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Teaches the knowledge and skills needed to understand how and what research, measurement
and data analytics are used to meet marketing objectives and deliver more effective
advertising. Get beyond top-level strategy and basic audience profiling using data
for campaign management and optimization. |
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Click Here for Full Course Description,
Outline and Agenda |
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Los Angeles - Sep 24, 2010 - The IMPROV
New York - Nov 04, 2010 - Friars Club
New York - Dec 16, 2010 - Friars Club
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Agency and marketing staff and executives responsible for any advertising, promotion or marketing programs will learn how search engine marketing fits in the overall digital ecosystem, how it works, and how to optimize it’s integration into ad and marketing programs. |
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Click Here for Full Course Description, Outline and Agenda |
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New York - Nov 04, 2010 - Friars Club
New York - Dec 16, 2010 - Friars Club
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Provides the knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts, and align social media efforts with objectives. Learn to navigate tools and platforms, assign responsibilities and drive your company’s presence and participation. |
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Click Here for Full Course Description,
Outline and Agenda |
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New York - Sep 15, 2010 - Friars Club
Los Angeles - Sep 23, 2010 - The IMPROV
New York - Nov 03, 2010 - Friars Club
New York - Dec 15, 2010 - Friars Club
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New York - Sep 16, 2010 - Friars Club
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