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All Laredo
Group In-Classroom Courses are non-technical, stand-alone courses
designed to enable sstudents to immediately
understand and engage in interactive digital media
and marketing. While you are not required to take
Level I or II courses prior to taking other upper-level
courses, Level I and II courses are designed as
lead-ins to ensure you have mastered the basics.
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Next Early Bird Rates Expire: 2/15/2012
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| Categories and Courses |
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| Click on a Course below to view descriptions,
locations and dates… |
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The Courses |
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Dates and Locations |
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Intelligent Selling of Interactive Advertising Courses |
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This is a must-do course to gain comprehensive
knowledge of all aspects of interactive media delivery,
measurement and creative elements. If you’re new to
the industry, or need to improve your knowledge and
skills this is an essential course. |
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Click Here for Full Course Description,
Outline and Agenda |
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| New York - Jan 17, 2012 - Friars Club | | New York - Mar 06, 2012 - Friars Club | | New York - May 01, 2012 - Friars Club | | New York - Jun 26, 2012 - Friars Club |
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| New York - Jan 18, 2012 - Friars Club | | New York - Mar 07, 2012 - Friars Club | | New York - May 02, 2012 - Friars Club | | New York - Jun 27, 2012 - Friars Club |
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| New York - Mar 08, 2012 - Friars Club | | New York - May 03, 2012 - Friars Club |
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Intelligent Planning and Buying of Interactive
Media Courses |
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This is a must-do course to gain comprehensive
knowledge of all aspects of interactive media delivery,
measurement and creative elements. If you’re new to
the industry, or need to improve your knowledge and
skills this is an essential course. |
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Click Here for Full Course Description, Outline and Agenda |
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| New York - Jan 17, 2012 - Friars Club | | New York - Mar 06, 2012 - Friars Club | | New York - May 01, 2012 - Friars Club | | New York - Jun 26, 2012 - Friars Club |
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This comprehensive “how to” course provides attendees with the knowledge needed to successfully plan, buy and manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan and optimize campaign performance. |
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Click Here for Full Course Description, Outline and Agenda |
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| New York - Mar 07, 2012 - Friars Club | | New York - May 02, 2012 - Friars Club | | New York - Jun 27, 2012 - Friars Club |
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Teaches the knowledge and skills needed to understand how and what research, measurement
and data analytics are used to meet marketing objectives and deliver more effective
advertising. Get beyond top-level strategy and basic audience profiling using data
for campaign management and optimization. |
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Click Here for Full Course Description,
Outline and Agenda |
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Currently Only Available Online.
Click Here for On-Demand Training information
for this course.
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Agency and marketing staff and executives responsible for any advertising, promotion or marketing programs will learn how search engine marketing fits in the overall digital ecosystem, how it works, and how to optimize it’s integration into ad and marketing programs. |
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Click Here for Full Course Description, Outline and Agenda |
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Currently Only Available Online.
Click Here for On-Demand Training information
for this course. |
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Provides the knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts, and align social media efforts with objectives. Learn to navigate tools and platforms, assign responsibilities and drive your company’s presence and participation. |
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Click Here for Full Course Description,
Outline and Agenda |
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Currently Only Available Online.
Click Here for On-Demand Training information
for this course. |
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Currently Only Available Online.
Click Here for On-Demand Training information
for this course. |
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9:00am – 12:00 noon
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Social media investments from small to large companies are increasing both in time and dollars needed to accomplish goals and objectives. This workshop will help you understand the best approaches and strategies, as well as tune-in to your clients’ knowledge and use of social platforms. |
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Click Here for Full Course Description and Outline |
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IAB Members: $249
Non-Members: $299
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| New York - Mar 09, 2012 - IAB Ad Lab |
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1:30pm – 4:30pm
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Every media seller must now have a broad understanding of the driving forces behind mobile as a marketing channel and as an advertising medium. This workshop will provide a framework for interpreting and appreciating the complexity and challenges of the mobile advertising landscape, and illustrate how publishers can exploit mobile opportunities for deeper connections between media channels and audiences. |
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Click Here for Full Course Description and Outline |
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IAB Members: $249
Non-Members: $299
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| New York - Mar 09, 2012 - IAB Ad Lab |
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| $ 499 |
$ 595 |
| $ 583 |
$ 695 |
| $ 667 |
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$ 995 |
Multi-Course Registration Discounts (based
on applicable course pricing above)
Discount based on total number of courses
for all people registered in one registration process.
For example, if you register 2 people for 3 courses
each, the total number of courses would be 6 and
the multi-course discount would therefore be 19%
as per the chart below. (Click
here for more info.)
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| 2 courses = 5% | 3 courses = 10% | 4 courses = 15% | 5 courses = 17% |
| 6 courses = 19% | 7 courses = 21% | 8 courses = 23% | 9 courses = 25% |
| 10 courses = 27% | 11 courses = 29% | 12 or more courses = 30% |
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Prices, dates,
locations, course content and other specifications
are subject to change without notice.
See Terms and Conditions for additional
information.
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IAB Seminars
