Click Here to Register NowPublic In-Classroom Training Seminars
  All Laredo Group In-Classroom Courses are non-technical, stand-alone courses designed to enable students to immediately understand and engage in interactive digital media and marketing. While you are not required to take Level I or II courses prior to taking other upper-level courses, Level I and II courses are designed as lead-ins to ensure you have mastered the basics.

   Next Early Bird Rates Expire: 7/16/2013

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Click Here for Agenda and Outlines Click Here for Clients and Testimonials

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Categories and Courses
Click on a Course below to view descriptions, locations and dates…
 
Intelligent Selling of Interactive Advertising Courses
Level I – Essential Technologies, Concepts and Best Practices
Level II – Intermediate Digital Sales Techniques  
Level III – Advanced Digital Sales Strategies and Techniques  
Understanding Programmatic Media – Real Time Bidding for Sellers  
 
Intelligent Planning and Buying of Interactive Media Courses
Level I – Essential Technologies, Concepts and Best Practices  
Level II – How to Develop and Manage Successful Campaigns  
Level III – Using Targeting, Research and Measurement to Optimize Campaigns  
How to Build and Manage a Digital Agency or Division  
 
IAB Seminars
Media Research Unwrapped & Turning Data into Insights  
Sell More By Educating Your Clients  
 
New! IAB Certification Exam Webinar Bundle – Package Priced!

The Courses Dates and Locations
Intelligent Selling of Interactive Advertising Courses
 
 
Intelligent Selling of Interactive Advertising – Level I
Essential Technologies, Concepts and Best Practices
 
 
    This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Jun 27, 2013 - IAB Ad Lab
New York - Aug 05, 2013 - IAB Ad Lab
New York - Sep 16, 2013 - Friars Club
New York - Oct 28, 2013 - IAB Ad Lab
New York - Dec 09, 2013 - IAB Ad Lab
 
 
 
Intelligent Selling of Interactive Advertising – Level II
Intermediate Digital Sales Techniques
 
 
    Provides in-depth “how to” knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Jun 28, 2013 - IAB Ad Lab
New York - Aug 06, 2013 - IAB Ad Lab
New York - Sep 17, 2013 - Friars Club
New York - Oct 29, 2013 - IAB Ad Lab
New York - Dec 10, 2013 - IAB Ad Lab
 
 
 
Intelligent Selling of Interactive Advertising – Level III
Advanced Digital Sales Strategies and Techniques
 
 
    Teaches additional insights and perspectives for working with different agency and client types. Learn how to sell integrated programs and how media decisions are made and how agencies value site capabilities and audience factors.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Aug 07, 2013 - IAB Ad Lab
New York - Oct 30, 2013 - IAB Ad Lab
 
 
 
Understanding Programmatic Media – RTB for Sellers
A Specialty Course
 
 
    This new “hot topic” course will teach sellers who sell, or compete with, programmatic media and Real Time Bidding (RTB) the concepts, terminology, evolution and future trends that will increasingly impact their business. Students will be able to engage in in robust conversations about, and understand the complexities and interrelationships that define, RTB.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
 
Intelligent Planning and Buying of Interactive Media Courses
 
 
Intelligent Planning and Buying of Interactive Media –
Level I

Essential Technologies, Concepts and Best Practices
 
 
    This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Jun 27, 2013 - IAB Ad Lab
New York - Aug 05, 2013 - IAB Ad Lab
New York - Sep 16, 2013 - Friars Club
New York - Oct 28, 2013 - IAB Ad Lab
New York - Dec 09, 2013 - IAB Ad Lab
 
 
 
Intelligent Planning and Buying of Interactive Media –
Level II

How to Develop and Manage Successful Campaigns
 
 
    This comprehensive “how to” course provides attendees with the knowledge needed to successfully plan, buy and manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan and optimize campaign performance.  
 
    Click Here for Full Course Description & Outline  
       
   
  Fees and Discounts Send Inquiry
 




Currently Available Only as
Customized In-House Seminar.


Click here to submit request for training proposal.
 
 
 
Intelligent Planning and Buying of Interactive Media – Level III
Using Targeting, Research and Measurement to Optimize Campaigns
 
 
    Teaches the knowledge and skills needed to understand how and what research, measurement and data analytics are used to meet marketing objectives and deliver more effective advertising. Get beyond top-level strategy and basic audience profiling using data for campaign management and optimization.  
 
    Click Here for Full Course Description & Outline  
       
   
  Fees and Discounts Send Inquiry
 




Currently Available Only as
Customized In-House Seminar.


Click here to submit request for training proposal.
 
 
 
How to Build and Manage a Digital Agency or Division – An Executive Course
Intelligent Approaches to a Complex Business
 
 
    This is a must-do course for executives who need to start and operate a successful interactive media agency or division.  
 
    Click Here for Full Course Description & Outline  
       
   
  Fees and Discounts Send Inquiry
 




Currently Available Only as
Customized In-House Seminar.


Click here to submit request for training proposal.
 
IAB logo IAB Seminars
 
 
Media Research Unwrapped & Turning Data into Insights 1:30pm – 4:30pm  
 
    Understanding what and how media research is conducted and used to gain campaign and audience insights is critical for sellers who want to offer and participate in more engaging discussions with their clients. Media research is crucial to supporting marketing objectives and this workshop is designed to help sellers not only be comfortable understanding different types of research data but also be prepared to present research results and address the discrepancy issues when different methodologies deliver dissimilar results. With detailed campaign reports and so many optimization tools churning out data, it is important to convert internal data into insights that deliver deeper perceptions and drive ideation, and ultimately help advance the sales process.  
 
    Click Here for Full Course Description  
       
   
  IAB Members: $249
Non-Members: $299

Register Now
 
 
 
 
Sell More By Educating Your Clients 1:30pm – 4:30pm  
 
    Do want to change the way your clients think about and understand your media opportunities? Do you want to teach your clients concepts and tactics that will improve the effectiveness of their media placement? This session will focus on teaching your clients “how to buy from you” versus “selling them what you have.”  
 
    Click Here for Full Course Description  
       
   
  IAB Members: $249
Non-Members: $299

Register Now
 


Date to Be Announced Soon
 
Laredo Group Institute Courses
 
 
Bill Boggs: Got What It Takes?  
 
    This seminar presents the tips and techniques that have helped dozens of the world’s most successful people achieve their successes…in business and in life. Presented by Bill Boggs – a 4-time Emmy Award winning television host and interviewer – Bill uses his decades of experience talking with over 7,000 of the most successful people in the world to ask a select few dozen about they overcame challenges and achieved maximum results in their professional and personal lives.  
 
    Click Here for Full Course Details  
       
   
    Register Now
 


Currently Available Only Online or as
Customized In-House Seminar


Click Here for Online, On-Demand Training
information for this course.

Click Here to submit request for
Customized in-house training proposal.

 
 
 
Peter DeCarlo: Successfully Creating, Starting & Running Your Own Business or Franchise  
 
    Presented by Peter DeCarlo, founder of Blimpie Sub Shops, this online course gives you the information you need to make an informed decision about buying, and then cost-effectively building and operating, any type of franchise or small business. While it is based on Peter’s extensive multi-location food services franchise and management experience, much of his course can be applied to any small business…so it is a worthwhile investment to protect and optimize what may be the biggest decision and investment of your life.  
 
    Click Here for Full Course Details  
       
   
    Register Now
 


Currently Available Only Online or as
Customized In-House Seminar


Click Here for Online, On-Demand Training
information for this course.

Click Here to submit request for
Customized in-house training proposal.

 
 
 
Ann Miller: Creating and Delivering Winning Presentations  
 
    Based on a successful general sales training program, but geared towards media sellers, this online training course addresses the challenges of selling in any increasingly complex industry, where buyers and sellers are increasingly overwhelmed. As a result, most sales pitches are exasperatingly similar to everyone else’s, all blurring together in the buyer’s minds. It is no wonder that their bandwidth to absorb what you’re saying is frazzled, and that getting a decision can take a very long time. Yet, you are still expected to produce results.  
 
    Click Here for Full Course Details  
       
   
    Register Now
 


Currently Available Only Online or as
Customized In-House Seminar


Click Here for Online, On-Demand Training
information for this course.

Click Here to submit request for
Customized in-house training proposal.

 

In-Classroom Registration Fees (Per student — includes continental breakfast, luncheon and break refreshments for full-day courses)


Early Bird Pricing (15% off)
- Up to 3 weeks prior -
Standard Pricing
Level I Courses $       594 $       699
Level II Courses $       594 $       699
Level III Courses $       679 $       799
Specialty Courses $       764 $       899

Multi-Course Registration Discounts (based on applicable course pricing above)
Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 19% as per the chart below. (Click here for more info.)
In-Person Seminars and Online Training courses are calculated separately for course totals and are not additive.

2 courses = 5%3 courses = 7%4 courses = 9%5 courses = 10%
6 courses = 11%7 courses = 12%8 courses = 13%9 courses = 14%
10 or more courses = 15%

Prices, dates, locations, course content and other specifications are subject to change without notice.

See Terms and Conditions for additional information.


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Interested in online training? We now offer convenient, on-demand Online Courses.


Client Testimonial
More Client Testimonials - Click Here

“Variety wanted to make sure that our sales execs were maximizing the online revenue potential from every advertiser. We worked with The Laredo Group to develop a training curriculum that met the specific needs of our reps and our industry dynamics. After spending a training day with The Laredo Group our team was excited and motivated to go out and pitch online advertising and integrated deals. They emerged from the training not only more knowledgeable about the world of online, but had a clear understanding of the value proposition our site’s ad programs offer and how to discuss and engage our clients in the opportunities. Our team is now completely prepared to sell and to overcome objections!”

— Dea Lawrence, Director of Marketing, Variety.com

 
Media and Association Sponsors
Interactive Advertising Bureau
Interactive Advertising Bureau
Chicago Interactive Marketing Association
Chicago Interactive Marketing Association
212 NY’s Interactive Advertising Club
212 NY’s Interactive Advertising Club
Boston Interactive Media Association
Boston Interactive Media Association
Bay Area Interactive Group
Bay Area Interactive Group
       
New England Newspaper Association
New England Newspaper Association
Marketing VOX
Marketing VOX
Media Buyer Planner
Media Buyer Planner
South Florida Interactive Marketing Association
South Florida Interactive Marketing Association
Corporate Headquarters
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The Laredo Group, Inc.
11860 West State Road 84, Suite B15
Davie, Florida 33325-3815
Tel (954) 577-5700
Fax (954) 577-5720
E-mail info@laredogroup.com
New York City Office
The Laredo Group, Inc.
Suite 23C, 23rd Floor
300 East 56th Street
New York, NY 10022-4128
Tel (212) 888-8190
Fax (646) 786-7093
E-mail nyc@laredogroup.com
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