Click Here to Register NowPublic Training Seminars
  All Laredo Group Courses are non-technical, stand-alone courses and designed to enable students to immediately understand and engage in interactive digital media and marketing. While you are not required to take Level I or II courses prior to taking other upper-level courses, Level I and II courses are designed as lead-ins to ensure you have mastered the basics.

   Next Early Bird Rates Expire: 10/12/2010

Click Here for Fees and Discounts
Click Here for Agenda and Outlines Click Here for Clients and Testimonials
Categories and Courses
Click on a Course below to view descriptions, locations and dates…
 
 
Intelligent Selling of Interactive Advertising Courses
Level I — Essential Technologies, Concepts and Best Practices
Level II — Intermediate Digital Sales Techniques  
Level III — Advanced Digital Sales Strategies and Techniques  
How to Build and Manage an Ad Revenue Based Business  
 
Intelligent Planning and Buying of Interactive Media Courses
Level I — Essential Technologies, Concepts and Best Practices  
Level II — How to Develop and Manage Successful Campaigns  
Level III — Using Targeting, Research and Measurement to Optimize Campaigns  
Intelligent Search Engine Marketing for Professionals  
Intelligent Social Media Marketing  
How to Build and Manage a Digital Agency or Division  
   
The Courses Dates and Locations
Intelligent Selling of Interactive Advertising Courses
 
 
Intelligent Selling of Interactive Advertising — Level I
Essential Technologies, Concepts and Best Practices
 
 
    This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Sep 13, 2010 - Friars Club
Los Angeles - Sep 21, 2010 - The IMPROV
New York - Nov 01, 2010 - Friars Club
New York - Dec 13, 2010 - Friars Club
 
 
 
Intelligent Selling of Interactive Advertising — Level II
Intermediate Digital Sales Techniques
Prerequisite: REQUIRES Level I course or equivalent knowledge.
 
 
    Provides in-depth “how to” knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Sep 14, 2010 - Friars Club
Los Angeles - Sep 22, 2010 - The IMPROV
New York - Nov 02, 2010 - Friars Club
New York - Dec 14, 2010 - Friars Club
 
 
 
Intelligent Selling of Interactive Advertising — Level III
Advanced Digital Sales Strategies and Techniques
Prerequisite: REQUIRES Level I and II courses or equivalent knowledge.
 
 
    Teaches additional insights and perspectives for working with different agency and client types. Learn how to sell integrated programs and how media decisions are made and how agencies value site capabilities and audience factors.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Sep 15, 2010 - Friars Club
Los Angeles - Sep 23, 2010 - The IMPROV
New York - Nov 03, 2010 - Friars Club
New York - Dec 15, 2010 - Friars Club
 
 
 
How to Build and Manage an Ad Revenue Based Business — An Executive Course
Intelligent Approaches to a Complex Business 
 
 
 
Coming Q3 2010
 
Intelligent Planning and Buying of Interactive Media
 
 
Intelligent Planning and Buying of Interactive Media —
Level I

Essential Technologies, Concepts and Best Practices
 
 
    This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Sep 13, 2010 - Friars Club
Los Angeles - Sep 21, 2010 - The IMPROV
New York - Nov 01, 2010 - Friars Club
New York - Dec 13, 2010 - Friars Club
 
 
 
Intelligent Planning and Buying of Interactive Media —
Level II

How to Develop and Manage Successful Campaigns
Prerequisite: REQUIRES Level I course or equivalent knowledge.
 
 
    This comprehensive “how to” course provides attendees with the knowledge needed to successfully plan, buy and manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan and optimize campaign performance.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Sep 14, 2010 - Friars Club
Los Angeles - Sep 22, 2010 - The IMPROV
New York - Nov 02, 2010 - Friars Club
New York - Dec 14, 2010 - Friars Club
 
 
 
Intelligent Planning and Buying of Interactive Media — Level III
Using Targeting, Research and Measurement to Optimize Campaigns
 
 
    Teaches the knowledge and skills needed to understand how and what research, measurement and data analytics are used to meet marketing objectives and deliver more effective advertising. Get beyond top-level strategy and basic audience profiling using data for campaign management and optimization.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
Los Angeles - Sep 24, 2010 - The IMPROV
New York - Nov 04, 2010 - Friars Club
New York - Dec 16, 2010 - Friars Club
 
 
 
Intelligent Search Engine Marketing for Professionals — A Specialty Course
Understanding and Integrating Search Advertising and Marketing
 
 
    Agency and marketing staff and executives responsible for any advertising, promotion or marketing programs will learn how search engine marketing fits in the overall digital ecosystem, how it works, and how to optimize it’s integration into ad and marketing programs.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Nov 04, 2010 - Friars Club
New York - Dec 16, 2010 - Friars Club
 
 
 
Intelligent Social Media Marketing — A Specialty Course
Connecting and Engaging Consumers and Businesses in New Ways
 
 
    Provides the knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts, and align social media efforts with objectives. Learn to navigate tools and platforms, assign responsibilities and drive your company’s presence and participation.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Sep 15, 2010 - Friars Club
Los Angeles - Sep 23, 2010 - The IMPROV
New York - Nov 03, 2010 - Friars Club
New York - Dec 15, 2010 - Friars Club
 
 
 
How to Build and Manage a Digital Agency or Division — An Executive Course
Intelligent Approaches to a Complex Business
 
 
    This is a must-do course for executives who need to start and operate a successful interactive media agency or division.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Sep 16, 2010 - Friars Club
 
 
Client Testimonial
More Client Testimonials - Click Here

"Variety wanted to make sure that our sales execs were maximizing the online revenue potential from every advertiser. We worked with The Laredo Group to develop a training curriculum that met the specific needs of our reps and our industry dynamics. After spending a training day with The Laredo Group our team was excited and motivated to go out and pitch online advertising and integrated deals. They emerged from the training not only more knowledgeable about the world of online, but had a clear understanding of the value proposition our site’s ad programs offer and how to discuss and engage our clients in the opportunities. Our team is now completely prepared to sell and to overcome objections.!"
Dea Lawrence, Director of Marketing, Variety.com

 
Media and Association Sponsors
Interactive Advertising Bureau
Interactive Advertising Bureau
Chicago Interactive Marketing Association
Chicago Interactive Marketing Association
212 NY’s Interactive Advertising Club
212 NY’s Interactive Advertising Club
Boston Interactive Media Association
Boston Interactive Media Association
Bay Area Interactive Group
Bay Area Interactive Group
       
New England Newspaper Association
New England Newspaper Association
Marketing VOX
Marketing VOX
Media Buyer Planner
Media Buyer Planner
South Florida Interactive Marketing Association
South Florida Interactive Marketing Association
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