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All Laredo
Group In-Classroom Courses are non-technical, stand-alone courses
designed to enable students to immediately
understand and engage in interactive digital media
and marketing. While you are not required to take
Level I or II courses prior to taking other upper-level
courses, Level I and II courses are designed as
lead-ins to ensure you have mastered the basics.
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Next Early Bird Rates Expire: 7/16/2013
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| Categories and Courses |
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| Click on a Course below to view descriptions,
locations and dates… |
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The Courses |
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Dates and Locations |
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Intelligent Selling of Interactive Advertising Courses |
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This is a must-do course to gain comprehensive
knowledge of all aspects of interactive media delivery,
measurement and creative elements. If you’re new to
the industry, or need to improve your knowledge and
skills this is an essential course. |
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Click Here for Full Course Description,
Outline and Agenda |
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| New York - Jun 27, 2013 - IAB Ad Lab | | New York - Aug 05, 2013 - IAB Ad Lab | | New York - Sep 16, 2013 - Friars Club | | New York - Oct 28, 2013 - IAB Ad Lab | | New York - Dec 09, 2013 - IAB Ad Lab |
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| New York - Jun 28, 2013 - IAB Ad Lab | | New York - Aug 06, 2013 - IAB Ad Lab | | New York - Sep 17, 2013 - Friars Club | | New York - Oct 29, 2013 - IAB Ad Lab | | New York - Dec 10, 2013 - IAB Ad Lab |
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| New York - Aug 07, 2013 - IAB Ad Lab | | New York - Oct 30, 2013 - IAB Ad Lab |
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This new “hot topic” course will teach sellers who sell, or compete with, programmatic media and Real Time Bidding (RTB) the concepts, terminology, evolution and future trends that will increasingly impact their business. Students will be able to engage in in robust conversations about, and understand the complexities and interrelationships that define, RTB. |
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Click Here for Full Course Description, Outline and Agenda |
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Intelligent Planning and Buying of Interactive
Media Courses |
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This is a must-do course to gain comprehensive
knowledge of all aspects of interactive media delivery,
measurement and creative elements. If you’re new to
the industry, or need to improve your knowledge and
skills this is an essential course. |
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Click Here for Full Course Description, Outline and Agenda |
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| New York - Jun 27, 2013 - IAB Ad Lab | | New York - Aug 05, 2013 - IAB Ad Lab | | New York - Sep 16, 2013 - Friars Club | | New York - Oct 28, 2013 - IAB Ad Lab | | New York - Dec 09, 2013 - IAB Ad Lab |
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This comprehensive “how to” course provides attendees with the knowledge needed to successfully plan, buy and manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan and optimize campaign performance. |
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Click Here for Full Course Description & Outline |
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Currently Available Only as
Customized In-House Seminar.
Click here to submit request for training proposal. |
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Teaches the knowledge and skills needed to understand how and what research, measurement
and data analytics are used to meet marketing objectives and deliver more effective
advertising. Get beyond top-level strategy and basic audience profiling using data
for campaign management and optimization. |
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Click Here for Full Course Description & Outline |
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Currently Available Only as
Customized In-House Seminar.
Click here to submit request for training proposal.
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Currently Available Only as
Customized In-House Seminar.
Click here to submit request for training proposal.
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1:30pm – 4:30pm
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Understanding what and how media research is conducted and used to gain campaign and audience insights is critical for sellers who want to offer and participate in more engaging discussions with their clients. Media research is crucial to supporting marketing objectives and this workshop is designed to help sellers not only be comfortable understanding different types of research data but also be prepared to present research results and address the discrepancy issues when different methodologies deliver dissimilar results. With detailed campaign reports and so many optimization tools churning out data, it is important to convert internal data into insights that deliver deeper perceptions and drive ideation, and ultimately help advance the sales process. |
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Click Here for Full Course Description |
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IAB Members: $249
Non-Members: $299
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1:30pm – 4:30pm
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Do want to change the way your clients think about and understand your media opportunities? Do you want to teach your clients concepts and tactics that will improve the effectiveness of their media placement? This session will focus on teaching your clients “how to buy from you” versus “selling them what you have.” |
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Click Here for Full Course Description |
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IAB Members: $249
Non-Members: $299
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Date to Be Announced Soon
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Laredo Group Institute Courses |
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This seminar presents the tips and techniques that have helped dozens of the world’s
most successful people achieve their successes…in business and in life. Presented
by Bill Boggs – a 4-time Emmy Award winning television host and interviewer – Bill
uses his decades of experience talking with over 7,000 of the most successful people
in the world to ask a select few dozen about they overcame challenges and achieved
maximum results in their professional and personal lives. |
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Click Here for Full Course Details |
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Currently Available Only Online or as
Customized In-House Seminar
Click Here for Online, On-Demand Training
information for this course.
Click Here to submit request for
Customized in-house training proposal.
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Presented by Peter DeCarlo, founder of Blimpie Sub Shops, this online course gives you the information you need to make an informed decision about buying, and then cost-effectively building and operating, any type of franchise or small business. While it is based on Peter’s extensive multi-location food services franchise and management experience, much of his course can be applied to any small business…so it is a worthwhile investment to protect and optimize what may be the biggest decision and investment of your life. |
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Click Here for Full Course Details |
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Currently Available Only Online or as
Customized In-House Seminar
Click Here for Online, On-Demand Training
information for this course.
Click Here to submit request for
Customized in-house training proposal.
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Based on a successful general sales training program, but geared towards media sellers, this online training course addresses the challenges of selling in any increasingly complex industry, where buyers and sellers are increasingly overwhelmed. As a result, most sales pitches are exasperatingly similar to everyone else’s, all blurring together in the buyer’s minds. It is no wonder that their bandwidth to absorb what you’re saying is frazzled, and that getting a decision can take a very long time. Yet, you are still expected to produce results.
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Click Here for Full Course Details |
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Currently Available Only Online or as
Customized In-House Seminar
Click Here for Online, On-Demand Training
information for this course.
Click Here to submit request for
Customized in-house training proposal.
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| $ 594 |
$ 699 |
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$ 699 |
| $ 679 |
$ 799 |
| $ 764 |
$ 899 |
Multi-Course Registration Discounts (based
on applicable course pricing above)
Discount based on total number of courses
for all people registered in one registration process.
For example, if you register 2 people for 3 courses
each, the total number of courses would be 6 and
the multi-course discount would therefore be 19%
as per the chart below. (Click
here for more info.)
In-Person Seminars and Online Training courses are calculated separately for course totals and are not additive.
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| 2 courses = 5% | 3 courses = 7% | 4 courses = 9% | 5 courses = 10% |
| 6 courses = 11% | 7 courses = 12% | 8 courses = 13% | 9 courses = 14% |
| 10 or more courses = 15% |
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Prices, dates,
locations, course content and other specifications
are subject to change without notice.
See Terms and Conditions for additional
information.
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IAB Seminars
