Click Here to Register NowPublic In-Classroom Training Seminars
  All Laredo Group In-Classroom Courses are non-technical, stand-alone courses designed to enable students to immediately understand and engage in interactive digital media and marketing. While you are not required to take Level I or II courses prior to taking other upper-level courses, Level I and II courses are designed as lead-ins to ensure you have mastered the basics.

   Next Early Bird Rates Expire: 1/2/2015

Click Here for Fees and Discounts
Click Here for Agenda and Outlines Click Here for Clients and Testimonials

Interested in online training? We now offer convenient, on-demand courses online.

Categories and Courses
Click on a Course below to view descriptions, locations and dates…
 
Intelligent Selling of Interactive Advertising Courses
Level I – Essential Digital Advertising Technologies, Concepts, Metrics and Best Practices
Level II – Intermediate Digital Sales Techniques  
 
Intelligent Planning and Buying of Interactive Media Courses
Level I – Essential Digital Advertising Technologies, Concepts, Metrics and Best Practices  
 
ABM Seminars
Intelligent Selling of B2B Digital Advertising  
 
IAB Seminars
New! Discounted IAB Certification Training + Exam Bundles  

The Courses Dates and Locations
Intelligent Selling of Interactive Advertising Courses
 
 
Intelligent Selling of Interactive Advertising – Level I
Essential Digital Advertising Technologies, Concepts, Metrics and Best Practices
 
 
    This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Dec 11, 2014 - The Friars Club
New York - Jan 22, 2015 - The Friars Club
New York - Mar 12, 2015 - The Friars Club
New York - May 04, 2015 - The Friars Club
New York - Jun 25, 2015 - The Friars Club
New York - Aug 03, 2015 - The Friars Club
New York - Sep 14, 2015 - The Friars Club
New York - Nov 05, 2015 - The Friars Club
New York - Dec 14, 2015 - The Friars Club
 
 
 
Intelligent Selling of Interactive Advertising – Level II
Intermediate Digital Sales Techniques
 
 
    Provides in-depth “how to” knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Dec 12, 2014 - The Friars Club
New York - Jan 23, 2015 - The Friars Club
New York - Mar 13, 2015 - The Friars Club
New York - May 05, 2015 - The Friars Club
New York - Jun 26, 2015 - The Friars Club
New York - Aug 04, 2015 - The Friars Club
New York - Sep 15, 2015 - The Friars Club
New York - Nov 06, 2015 - The Friars Club
New York - Dec 15, 2015 - The Friars Club
 
Intelligent Planning and Buying of Interactive Media Courses
 
 
Intelligent Planning and Buying of Interactive Media –
Level I

Essential Digital Advertising Technologies, Concepts, Metrics and Best Practices
 
 
    This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Dec 11, 2014 - The Friars Club
New York - Jan 22, 2015 - The Friars Club
New York - Mar 12, 2015 - The Friars Club
New York - May 04, 2015 - The Friars Club
New York - Jun 25, 2015 - The Friars Club
New York - Aug 03, 2015 - The Friars Club
New York - Sep 14, 2015 - The Friars Club
New York - Nov 05, 2015 - The Friars Club
New York - Dec 14, 2015 - The Friars Club
 

In-Classroom Registration Fees (Per student — includes continental breakfast, luncheon and break refreshments for full-day courses)


Early Bird Pricing (15% off)
- Up to 3 weeks prior -
Standard Pricing
Level I Courses $       594 $       699
Level II Courses $       594 $       699
Level III Courses $       679 $       799
Specialty Courses $       764 $       899

Multi-Course Registration Discounts (does not apply to Bundles or Exams)
Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 11% as per the chart below. (Click here for more info.)
In-Person Seminars and Online Training courses are calculated separately for course totals and are not additive.

2 courses = 5%3 courses = 7%4 courses = 9%5 courses = 10%
6 courses = 11%7 courses = 12%8 courses = 13%9 courses = 14%
10 or more courses = 15%

Prices, dates, locations, course content and other specifications are subject to change without notice.

See Terms and Conditions for additional information.


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Client Testimonial
More Client Testimonials - Click Here

“Variety wanted to make sure that our sales execs were maximizing the online revenue potential from every advertiser. We worked with The Laredo Group to develop a training curriculum that met the specific needs of our reps and our industry dynamics. After spending a training day with The Laredo Group our team was excited and motivated to go out and pitch online advertising and integrated deals. They emerged from the training not only more knowledgeable about the world of online, but had a clear understanding of the value proposition our site’s ad programs offer and how to discuss and engage our clients in the opportunities. Our team is now completely prepared to sell and to overcome objections!”

— Dea Lawrence, Director of Marketing, Variety.com

 
Media and Association Sponsors
Interactive Advertising Bureau
Interactive Advertising Bureau
Chicago Interactive Marketing Association
Chicago Interactive Marketing Association
212 NY’s Interactive Advertising Club
212 NY’s Interactive Advertising Club
Boston Interactive Media Association
Boston Interactive Media Association
Bay Area Interactive Group
Bay Area Interactive Group
       
New England Newspaper Association
New England Newspaper Association
Marketing VOX
Marketing VOX
Media Buyer Planner
Media Buyer Planner
South Florida Interactive Marketing Association
South Florida Interactive Marketing Association
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The Laredo Group, Inc.
11860 West State Road 84, Suite B15
Davie, Florida 33325-3815
Tel (954) 577-5700
Fax (954) 577-5720
E-mail info@laredogroup.com
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