Social Media means more than ads on Facebook or videos on YouTube. It represents a new marketing channel for your advertisers. Social tools and platforms provide marketers with deep customer insights, facilitate conversations with loyal consumers, broaden connections among potential customers, and accelerate content and experience sharing. Whether your ad programs already include social media components or you just want to engage your clients in a more in-depth exchange of ideas, you need to understand how paid media (what you sell) amplifies earned and shared media, and how these media components can strengthen brand presence and improve marketing results.

Social media investments from small to large companies are increasing both in time and dollars needed to accomplish goals and objectives. This workshop will help you understand the best approaches and strategies, as well as tune-in to your clients’ knowledge and use of social platforms. This training workshop will help sellers “connect the dots” between paid and earned/shared media, and how to use and add publisher media opportunities to enhance reaching and engaging customers.

Specifically, this program will dissect the social media landscape, highlight major tools and technologies, identify the different platforms and components, address use of social networks and apps by demographics, and provide a structure for discussing social media strategy. We will give tips and insights for researching clients’ social business opportunities and review appropriate questions to ask that will demonstrate how paid media opportunities can synch and energize social marketing efforts.

IAB Members: $249
Non-Members: $299

Now available: IAB Seminar – Mastering Measurement: How to Speak with Your Clients About Campaign Performance