|
|
 |
 |
 |
 |
| |
All Laredo
Group In-Classroom Courses are non-technical, stand-alone courses
designed to enable students to immediately
understand and engage in interactive digital media
and marketing. While you are not required to take
Level I or II courses prior to taking other upper-level
courses, Level I and II courses are designed as
lead-ins to ensure you have mastered the basics.
|
|
Next Early Bird Rates Expire: 6/28/2012
|
|
|
|
|
| Categories and Courses |
|
| Click on a Course below to view descriptions,
locations and dates… |
|
|
| |
|
|
|
|
|
|
The Courses |
|
Dates and Locations |
|
|
|
|
|
 |
 |
 |
 |
|
Intelligent Selling of Interactive Advertising Courses |
|
 |
|
|
| |
|
|
 |
|
|
|
|
|
| |
|
|
This is a must-do course to gain comprehensive
knowledge of all aspects of interactive media delivery,
measurement and creative elements. If you’re new to
the industry, or need to improve your knowledge and
skills this is an essential course. |
|
|
|
| |
|
Click Here for Full Course Description,
Outline and Agenda |
|
| |
|
|
|
| |
|
|
|
|
| New York - Jul 18, 2012 - IAB Ad Lab | | New York - Sep 11, 2012 - IAB Ad Lab | | New York - Nov 13, 2012 - IAB Ad Lab |
|
|
|
|
|
|
| |
|
|
| New York - Jul 19, 2012 - IAB Ad Lab | | New York - Sep 12, 2012 - IAB Ad Lab | | New York - Nov 14, 2012 - IAB Ad Lab |
|
|
|
|
|
|
| |
|
|
| New York - Jul 20, 2012 - IAB Ad Lab | | New York - Sep 13, 2012 - IAB Ad Lab | | New York - Nov 15, 2012 - IAB Ad Lab |
|
|
|
 |
 |
 |
|
|
|
|
|
|
Intelligent Planning and Buying of Interactive
Media Courses |
|
|
|
|
| |
|
|
|
|
|
|
|
|
| |
|
|
This is a must-do course to gain comprehensive
knowledge of all aspects of interactive media delivery,
measurement and creative elements. If you’re new to
the industry, or need to improve your knowledge and
skills this is an essential course. |
|
|
|
| |
|
Click Here for Full Course Description, Outline and Agenda |
|
| |
|
|
|
| |
|
|
|
|
| New York - Jul 18, 2012 - IAB Ad Lab | | New York - Sep 11, 2012 - IAB Ad Lab | | New York - Nov 13, 2012 - IAB Ad Lab |
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
| |
|
|
This comprehensive “how to” course provides attendees with the knowledge needed to successfully plan, buy and manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan and optimize campaign performance. |
|
|
|
| |
|
Click Here for Full Course Description & Outline |
|
| |
|
|
|
| |
|
|
|
|
Currently Only Available Online.
Click Here for On-Demand Training information
for this course. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Teaches the knowledge and skills needed to understand how and what research, measurement
and data analytics are used to meet marketing objectives and deliver more effective
advertising. Get beyond top-level strategy and basic audience profiling using data
for campaign management and optimization. |
|
|
|
|
|
|
|
Click Here for Full Course Description & Outline |
|
|
|
|
|
|
|
|
|
|
|
|
Currently Only Available Online.
Click Here for On-Demand Training information
for this course.
|
|
|
|
|
|
| |
|
|
Currently Only Available Online.
Click Here for On-Demand Training information
for this course. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
1:30pm – 4:30pm
|
|
|
|
|
|
|
|
|
Understanding what and how campaign data is created, used and evaluated is crucial to an effective discussion on measurement. This workshop is designed for those who get queasy and uncomfortable discussing campaign metrics. |
|
|
|
|
|
|
|
Click Here for Full Course Description |
|
|
|
|
|
|
|
|
|
|
|
IAB Members: $199
Non-Members: $249
|
 |
|
|
|
| New York - Jun 26, 2012 - IAB Ad Lab |
|
|
|
|
|
|
|
|
|
|
| $ 499 |
$ 595 |
| $ 583 |
$ 695 |
| $ 667 |
$ 795 |
| $ 835 |
$ 995 |
Multi-Course Registration Discounts (based
on applicable course pricing above)
Discount based on total number of courses
for all people registered in one registration process.
For example, if you register 2 people for 3 courses
each, the total number of courses would be 6 and
the multi-course discount would therefore be 19%
as per the chart below. (Click
here for more info.)
In-Person Seminars and Online Training courses are calculated separately for course totals and are not additive.
|
|
| 2 courses = 5% | 3 courses = 10% | 4 courses = 15% | 5 courses = 17% |
| 6 courses = 19% | 7 courses = 21% | 8 courses = 23% | 9 courses = 25% |
| 10 courses = 27% | 11 courses = 29% | 12 or more courses = 30% |
|
|
Prices, dates,
locations, course content and other specifications
are subject to change without notice.
See Terms and Conditions for additional
information.
|
|
|
| |
|
|
 |
|
IAB Seminars
