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Fort
Lauderdale, FL, May 8, 2008 — The
Laredo Group, Inc., today announced their partnership with the Interactive
Advertising Bureau (IAB) on their Professional Development series. The
Laredo Group has developed customized half and full day mini-courses
to help IAB members and other interested companies and professionals
learn how to more effectively sell online and interactive advertising.
The first two of these courses are being offered in New York City
on June 11, 2008 and San Francisco on June 19, 2008.
The IAB mini-course
Professional Development seminars designed in conjunction with
the Laredo Group will provide training to those within the interactive
industry and those transitioning from traditional media on how
to take full advantage of the myriad opportunities available
in the digital ecosystem. The programming responds to the growing
industry need by web publishers, advertising agencies and marketers
who are seeking ways to maintain and enhance their skills and
knowledge on the latest tools and technologies in the interactive
industry.
Laredo Group
developed this unique mini-course offering to launch for the
first time in partnership with the IAB as another way to continue
to help develop and promote this relatively new but increasing
important part of the overall advertising industry.
“We’re thrilled to be partnering with the IAB to offer
these courses to their members,” says Leslie Laredo, president
and founder of The Laredo Group. “As interactive plays a
bigger role in advertising budgets, companies are struggling to
train new talent or re-train proven traditional advertising professionals.
These IAB mini-courses give their members an economical opportunity
to get up-to-speed quickly on technologies, tools and techniques
they need to use every day. These courses will continue to propel
the growth of an already fast growing industry segment.”
The IAB half-day
mini courses include the most pressing topics for interactive sales
people today including ad measurement, post click and post impression
activity, the economics of online revenue, “walking
in the buyer’s shoes”, and managing client expectations. Attendees
will receive a Certificate of Interactive Media & Advertising.
Registrations are now being taken for the mini-courses, Intelligent
Selling of Interactive Advertising, Level I and Level II which
are being offered in New York and San Francisco. Registration is
open to both IAB members and non-members; discounted pricing applies
for members and groups of four or more. Dates, locations,
course outlines, and agenda and registration details can be referenced
at www.laredogroupiabseminars.com.
About the IAB:
Founded in 1996, the Interactive
Advertising Bureau (www.ab.net)
represents over 375 leading interactive companies that actively
engage in and support the sale of interactive advertising.
IAB members are responsible for selling over 86% of online
advertising in the United States. On behalf of its members,
the IAB is dedicated to the continuing growth of the interactive
advertising marketplace, of interactive’s
share of total marketing spend, and of its members’ share
of total marketing spend. The IAB evaluates and recommends standards
and practices, fields interactive effectiveness research, and educates
marketers, agencies, and media companies, as well as the wider
business community, about the value of interactive advertising.
About The Laredo Group
Founded in Cambridge, Massachusetts in 1996 and now headquartered in Fort Lauderdale, FL, The Laredo Group (www.laredogroup.com)
is the leading training and consulting firm dedicated to helping
clients increase sales and decrease costs through knowledge and efficiencies
related to online advertising buying and selling, search engine marketing,
and site optimization. The Laredo Group provides customized general
sales training & coaching for companies and individuals, media
training for buyers and sellers, and custom consulting services designed
to increase the revenue potential and production of staff and products
for both traditional, online and cross-platform sales and marketing
activities. The client list of The Laredo Group includes many of the world's largest and most successful companies as well as smaller firms, start-ups and many industry associations. |
