|
Fort Lauderdale, FL, April 14, 2008 — The Laredo Group announced today that Keith Norman joined the company as Vice President of Business Development. The Laredo Group is the leading internet and interactive training and consulting firm for agencies, marketers, and publishers dedicated to helping clients increase sales and decrease costs.
"Keith has proven expertise in developing and implementing sales strategies," said Laredo Group CEO Jeff Leibowitz. "We're excited to have someone leading our sales and business development initiatives with real-world experience who understands the challenges of selling interactive."
An industry veteran, Mr. Norman brings nearly 15 years of broadcasting, sales and interactive experience to this newly created staff position. Most recently, he served as the Internet Director for Waterman Broadcasting Corp., a leading multi-platform communications company based in Fort Myers, Florida. The privately held company owns and operates broadcast television network affiliates, cable stations and web sites in the Southeastern United States.
In his ten years as founder and leader of the company's Internet division, Mr. Norman established and grew the sales, marketing and business development team for five of the company's seven websites including broadcast network affiliate WBBH-HD's NBC-2.com, NBC2GO (mobile) and NBC2Investigators.com and broadcast network affiliate WZVN-HD's ABC-7.com and ABC7NOW (mobile). Under Mr. Norman's leadership, the award-winning web sites consistently lead the market in performance and were profitable for several years as he grew revenues by no less than 30% annually. Prior to joining Waterman Broadcasting, Mr. Norman held senior-level positions over four years with MSNBC and CNBC including Producer for Brian Williams and Chris Matthews.
"Because of his long multi-platform history and success at selling interactive and integrated advertising, Keith will also teach our Intelligent Selling of Internet Advertising courses for our many broadcasting industry and other clients," said Leslie Laredo, President & Founder of Laredo Group. "We know that our students will greatly benefit from his real-world experiences and knowledge."
"I am looking forward to offering Laredo Group's much sought after training programs to the broadcasters, agencies, publishers and major marketers of the world," said Mr. Norman. "Laredo Group's outstanding reputation and approach to selling interactive made this a natural next step in my career. I also look forward to instructing at their nationwide public training seminars and private training sessions."
A native of Atlantic City, New Jersey, Mr. Norman holds an undergraduate degree in economics and finance from Farleigh Dickinson University and studied broadcasting at The George Washington University.
About The Laredo Group
Founded in Cambridge, Massachusetts in 1996 and now headquartered in Fort Lauderdale, FL, The Laredo Group (www.laredogroup.com) is the leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides customized general sales training & coaching for companies and individuals, media training for buyers and sellers, and custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities. The client list of The Laredo Group includes many of the world's largest and most successful companies as well as smaller firms, start-ups and many industry associations.
|
