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MODULE No. 4
Understanding the Digital Playbook - Part 3
- Search Engine Marketing
- Key Disciplines
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay Per Click or PPC Ads
- Pay Per Click (PPC) or “The SEM Process”
- Search Engine Results Page (SERP)
- Paid and Organic Listings
- Search Behavior
- Search Metrics
- Search and Display Synergies
- Search as Navigation
- Local Search
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