Course 102: Fundamentals of Interactive Advertising and Digital Media
MODULE No. 8
Ad Units and Formats - Part 2
Creative Formats
Non-Rich Media
Rich Media Definition
Rich Media Ad Formats
Expand Ads
Wallpaper, Skins, Margin Ads
Fold Over, Peel-backs
Interstitial, Introstitial
Floating Ads
Rich Media Measurement
Rich Media Providers
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