Course 450: How to Build & Manage a Digital Agency or Division
MODULE No. 2
Evolving Digital Channels - Part 1
  • Changing Media World & Innovation
  • What Clients Expect
  • Agency Challenges
  • Infrastructure Trends
  • Interactive Advertising Trends
  • Media Types and Platforms

Understanding Digital Services – Part 2
  • Account Management
  • Strategic Services
  • Market Research
  • Analytics
  • Account Planning
View Full Course Outline