Laredo Group On-Demand Training: Digital and Interactive Courses and Professional Certifications

ALL ON-DEMAND TRAINING COURSES

Sign up for one or more Online Course, combining live instructor video and PowerPoint slides. Each On-Demand Course is made up of multiple videos that average about 30 minutes in length; with an average Online Course total as indicated below. Your registration allows the registered user up to 5 views per video for 90 days from the original date of purchase.

IMPORTANT!!! All webinar subscriptions are on a Per Person basis…licensed for use and viewing ONLY by the individual listed as the Subscriber. The 5 views mentioned above are to accommodate sessions that are interrupted by schedule or technical difficulties that may prevent the complete viewing of any full module in any one sitting. It is expressly prohibited for any person(s) other than the registered subscriber to view any webinar module via another person’s subscription.

If you are in sales, select “Sales, Publisher and Marketing Courses”
If you are a media planner/buyer, marketer or agency executive, select “Media Planner and Buyer Courses”

Laredo Group has taught over 40,000 digital advertising professionals the selling skills needed to compete in the evolving new world of advertising.

ON-DEMAND SALES TRAINING

Online Sales courses are designed to train media sales representatives, marketing professionals, online publishers, marketing managers – anyone whose job involves marketing or selling online or integrated advertising. Laredo Group has taught over 40,000 digital advertising professionals the selling skills needed to compete in the evolving new world of advertising.

ON-DEMAND PLANNER/BUYER TRAINING

Online Planning & Buying courses are designed for media planners and buyers, agency executives, and marketing professionals. Included in this track are also courses providing digital media overviews and management traning for a wide variety of advertising and marketing professionals. Laredo Group has taught over 40,000 digital advertising professionals the selling skills needed to compete in the evolving new world of advertising.

Sample clips of our On-Demand Training Classes for Free!

When You Sign Up For Multiple Courses!

All of our courses can be bundled with a Professional Certification. Certification provides you with…

A fundamental course that assures you achieve a comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you are new to the industry, or need to improve your industry awareness, practical knowledge and skills, this is an essential course. Providing an in-depth, current industry review of ad types, trends, standards and best practices, this course features how all of the digital media components work together, reviews essential building blocks, and ensures a complete perspective of digital media opportunities. It provides a how-to approach to getting started, following best-practices so you gain a thorough understanding to enhance your career and benefit your clients.

This in-depth how to course for sellers, delivers knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals by working with your clients in a consultative and digitally savvy way. It is designed for publishers, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print and broadcast sellers who are transitioning to digital sales, those in digital media who want to accelerate their media revenues.

This course builds on the Fundamentals course, providing more in-depth how to knowledge and sales skills needed for understanding all of the digital options. We cover what media types and platforms work best for different client objectives and how to respond to brand, direct response and brand-response campaign goals as well as their metrics and measurement criteria. Students will understand how digital currency and pricing relates to performance and how to use different research and data sources for better audience insights.

Designed for publishers, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print and broadcast sellers who are transitioning to digital sales, those in digital media who want to accelerate their media revenues.

Building on our intermediate sales course, we add the next layer of insights and perspectives for working with different agency and client types. Advanced digital selling means learning how media decisions are made, how agencies value site capabilities and audience factors. We cover media dynamics, a theme that expands on the selling of site value propositions and opportunities for brands to connect with your audiences. Those selling integrated and sponsorship programs will learn how highly developed and comprehensive concepts work for selling in and expanding sales opportunities. You will conclude the course more versed in integrated media considerations and more consultative in your client development and selling approaches.

This course, designed specifically for B2B media, provides much more than just the Fundamentals. It will help you achieve the comprehensive knowledge needed for success in all aspects of interactive media delivery, measurement and creative. Whether you are new to the industry, or have a few years of experience but need to improve your industry awareness, practical knowledge and skills, this is an essential course. It provides an in-depth, current industry review of ad types, trends, standards and best practices, featuring how all of the digital media components work together, reviews essential building blocks, and ensures a complete perspective of digital media B2B opportunities. It provides a how-to approach to getting started and following best-practices so you gain the thorough understanding needed to enhance your career and benefit your clients.

This in-depth how-to course for B2B media sellers delivers the knowledge and sales skills training needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals by working with them in a consultative and digitally savvy way. It is designed for publishers, sales reps, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print or broadcast sellers who are transitioning to digital sales, and others in B2B digital media who want to accelerate their sales and digital/integrated/cross-platform media revenues.

This course builds on what you learned from the Fundamentals of Interactive Advertising for B2B Media course, providing more in-depth how-to knowledge specific to the sales skills needed for understanding, conveying and successfully selling all of the digital options, as well as integrated programs. It covers what media types and platforms work best for different B2B client objectives and how to respond to brand, direct response and brand-response campaign goals, as well as their metrics and measurement criteria. Students will understand how digital currency and pricing relates to performance and how to use different research and data sources for better audience insights.

Fundamentals of Interactive Advertising for B2B Media

Intermediate Digital Advertising Sales for B2B Media

20-30 minute General Industry & Courses Update

10-15 minute special topic or guest speaker

20-30 minute Q&A
(segment times approximate and subject to change without notice)

This in-depth course is a comprehensive how-to for digital media planning, buying and management. Attendees will be guided through a step-by-step process for establishing media strategy and objectives, developing media plans, executing campaigns, and measuring, analyzing and optimizing performance.

The course explores the implications of working within different digital channels and where digital media fits into your overall media mix. Learn about the differences between direct response versus brand strategies, metrics and measurement approaches and how to optimize campaign performance. Understand when and how to utilize the different research resources and marketing technologies. This course will prepare and empower you with the knowledge required to successfully plan, buy and manage digital media campaigns - as well as assist you in tuning your overall client-focused approach, becoming more mindful of the relevance of consumer insights, marketing objectives and your clients' competitive landscapes.

This new “hot topic” course will teach buyers using or considering programmatic media and real time bidding the concepts, terminology, evolution and future trends that will increasingly impact their business. You will learn the components of real-time bidding systems, how the media and data elements impact campaign results, the value and pain points for agencies and publishers, the roles of key players in the programmatic ecosystem, and how RTB is managed and applied as part of campaign objectives.

Students will be able to understand the complexities and interrelationships that define RTB. You’ll be able to reference best practices, and be capable of addressing different perspectives. You will gain the knowledge and confidence to be able to discuss and appropriately leverage any programmatic media related opportunity.

This new “hot topic” course will teach sellers who sell, or compete with, programmatic media and real time bidding the concepts, terminology, evolution and future trends that will increasingly impact their business. You will learn the components of real-time bidding systems, how the media and data elements impact campaign results, the value and pain points for agencies and publishers, the roles of key players in the programmatic ecosystem, and how RTB is managed and applied as part of campaign objectives.