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Sign up for one or more Online Course, combining live instructor video and PowerPoint slides. Each Online Course is made up of multiple videos that average about 30 minutes in length; with an average Online Course total of about 4 hours. Your registration allows up to 5 views per video for 90 days from original purchase date.
- If you are in sales, select “Sales, Publisher and Marketing Courses”
- If you are a media planner/buyer, marketer or agency executive, select “Media Planner and Buyer Courses”
Laredo Group has taught over 40,000 digital advertising professionals the selling skills needed to compete in the evolving new world of advertising.
Sign up for one or more Online Course, combining live instructor video and PowerPoint slides. Each Online Course is made up of multiple videos that average about 30 minutes in length; with an average Online Course total of about 4 hours. Your registration allows up to 5 views per video for 90 days from original purchase date.
Online Sales courses are designed to train media sales representatives, marketing professionals, online publishers, marketing managers – anyone whose job involves marketing or selling online or integrated advertising.
Laredo Group has taught over 40,000 digital advertising professionals the selling skills needed to compete in the evolving new world of advertising.
Sign up for one or more Online Course, combining live instructor video and PowerPoint slides. Each Online Course is made up of multiple videos that average about 30 minutes in length; with an average Online Course total of about 4 hours. Your registration allows up to 5 views per video for 90 days from original purchase date.
Online Planning & Buying courses are designed for media planners and buyers, agency executives, and marketing professionals. Included in this track are also courses providing digital media overviews and management traning for a wide variety of advertising and marketing professionals.
Laredo Group has taught over 40,000 digital advertising professionals the selling skills needed to compete in the evolving new world of advertising.
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Multi-Course Registration Discounts (based
on applicable course pricing above, does not apply to Certification)
Discount based on total number of courses
for all people registered in one registration process.
For example, if you register 2 people for 3 courses
each, the total number of courses would be 6 and
the multi-course discount would therefore be 19%
as per the chart below. (Click
here for more info.)
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| 2 courses = 5% | 3 courses = 10% | 4 courses = 15% | 5 courses = 17% |
| 6 courses = 19% | 7 courses = 21% | 8 courses = 23% | 9 courses = 25% |
| 10 courses = 29% | 11 courses = 29% | 12 or more courses = 30% |
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Prices, dates,
locations, course content and other specifications
are subject to change without notice.
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We live, consume and work on a complex landscape. The media world and digital ecosystem have rich history, many layers and numerous inter-connected segments. While others have brushed over the ecosystem relying solely on logo-plotted genealogical charts or gotten too deeply into the media weeds without addressing the full landscape - our course provides an organized and comprehensive look at the world as we are experiencing it, in all its aspects.
In this course, we begin with the changing consumer relationship and cover our transition from an ad economy to a complete marketing mindset. We examine our own progress and ecosystem timelines as well as discuss the media mix past and present. Charts are provided to show revenue and other driving trends.
Of course no ecosystem is complete without looking at entities. We provide a snapshot of various groups participating in the ecosystem: agency, media and technology companies, other critical third parties. Keeping an agnostic view, we take a clear look at all media disciplines - display, promotions, email, search, mobile, video, gaming, networks and more - sharing insights on platforms, players, creative and the future outlook of each. Throughout the course, we delve into principles of integration, brand and direct response, channel planning. And we ultimately conclude on future trends and guidance how to keep ahead. You will leave even more enthralled by our industry than you are today. And - you will have a complete view of it. |
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Video No. |
Video Name (Click title to view outline) |
Length in Minutes |
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1 |
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35 |
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2 |
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30 |
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3 |
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21 |
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4 |
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29 |
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5 |
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37 |
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6 |
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16 |
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Total Length in Hours |
2:48 |
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A fundamental course that assures you achieve a comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you are new to the industry, or need to improve your industry awareness, practical knowledge and skills, this is an essential course. Providing an in-depth, current industry review of ad types, trends, standards and best practices, this course features how all of the digital media components work together, reviews essential building blocks, and ensures a complete perspective of digital media opportunities. It provides a how-to approach to getting started, following best-practices so you gain a thorough understanding to enhance your career and benefit your clients. |
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Video No. |
Video Name (Click title to view outline) |
Length in Minutes |
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1 |
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35 |
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2 |
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33 |
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3 |
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36 |
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4 |
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31 |
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5 |
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17 |
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6 |
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17 |
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7 |
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26 |
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8 |
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33 |
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9 |
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47 |
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10 |
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22 |
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11 |
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34 |
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12 |
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46 |
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13 |
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38 |
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14 |
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36 |
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Total Length in Hours |
7:31 |
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This in-depth how to course for sellers, delivers knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals by working with your clients in a consultative and digitally savvy way. It is designed for publishers, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print and broadcast sellers who are transitioning to digital sales, those in digital media who want to accelerate their media revenues.
This course builds on the Fundamentals course, providing more in-depth how to knowledge and sales skills needed for understanding all of the digital options. We cover what media types and platforms work best for different client objectives and how to respond to brand, direct response and brand-response campaign goals as well as their metrics and measurement criteria. Students will understand how digital currency and pricing relates to performance and how to use different research and data sources for better audience insights. |
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Video No. |
Video Name (Click title to view outline) |
Length in Minutes |
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1 |
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51 |
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2 |
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18 |
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3 |
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20 |
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4 |
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25 |
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5 |
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26 |
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6 |
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36 |
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7 |
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21 |
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8 |
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26 |
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9 |
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40 |
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10 |
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15 |
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11 |
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17 |
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Total Length in Hours |
4:55 |
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Designed for publishers, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print and broadcast sellers who are transitioning to digital sales, those in digital media who want to accelerate their media revenues.
Building on our intermediate sales course, we add the next layer of insights and perspectives for working with different agency and client types. Advanced digital selling means learning how media decisions are made, how agencies value site capabilities and audience factors. We cover media dynamics, a theme that expands on the selling of site value propositions and opportunities for brands to connect with your audiences. Those selling integrated and sponsorship programs will learn how highly developed and comprehensive concepts work for selling in and expanding sales opportunities. You will conclude the course more versed in integrated media considerations and more consultative in your client development and selling approaches. |
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Video No. |
Video Name (Click title to view outline) |
Length in Minutes |
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1 |
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14 |
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2 |
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14 |
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3 |
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27 |
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4 |
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18 |
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5 |
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53 |
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6 |
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36 |
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7 |
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31 |
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8 |
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11 |
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Total Length in Hours |
3:24 |
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Measuring marketing and advertising success in the digital ecosystem has quickly evolved from simple click calculations and site rankings to real time observation of every interrelated detail of the user experience including search, video, social media and mobile. Learn how data plays a rapidly growing role in the digital marketing process: segmentation, site analytics, campaign management, optimization, and performance evaluation.
Learn how to evaluate a wide range of possible consumer interactions including brand engagement, ad effectiveness, site satisfaction and purchase activity. Panels, surveys, site-based systems and other sources of research are included in the curriculum. You'll learn how to identify the most appropriate data sources, as well as measurement limitations.
The course includes a comprehensive review of 'best practices' as well as how-to case studies putting digital audience insights into proper context. Whether you're a marketer making the move into digital or already in the business of planning, buying or selling digital media, this course provides the necessary knowledge and skills to make research, measurement and data analytics natural allies for meeting business objectives and keeping clients lifelong.
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Video No. |
Video Name (Click title to view outline) |
Length in Minutes |
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1 |
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15 |
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2 |
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15 |
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3 |
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57 |
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4 |
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25 |
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5 |
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45 |
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6 |
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12 |
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Total Length in Hours |
2:49 |
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Get armed with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts. Learn how to appropriately align social media efforts with business objectives. Understand how to navigate the tools and platforms, assign responsibilities within your organization and drive your company's presence and participation in the social media ecosystem.
Learn how to properly select which social media platforms to engage your customers with, and how to monitor and measure the results of these efforts. Importantly, we'll show you how to gain valuable consumer insight into your brand as well as your competitors' brands, and your category. You'll also learn how to apply and share these insights with marketing, sales, PR, customer support and others, as well as learn techniques for gaining executive and client buy-in.
This is a must-attend course for agencies and marketers. Whether already involved in or just starting to investigate the opportunities and the power of social media, you'll gain the knowledge and expertise to assess your internal capabilities as well as develop and manage successful social media marketing efforts. |
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Video No. |
Video Name (Click title to view outline) |
Length in Minutes |
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1 |
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30 |
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2 |
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33 |
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3 |
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49 |
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4 |
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41 |
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5 |
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35 |
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6 |
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31 |
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Total Length in Hours |
3:39 |
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This course is for marketing and media professionals seeking a more comprehensive and detailed view of the mobile landscape and how to create strategies and plans that leverage the medium. In addition to a deep market overview, the course addresses the mechanics of various mobile options, the interplay of mobile display and rich media, ad unit standards, as well as serving, tracking and management approaches.
Get the practical knowledge and insights needed to successfully plan, implement, manage and measure mobile media marketing efforts in an ever-expanding marketplace and array of mobile options. Learn how to appropriately align your mobile efforts with your business objectives, and connect with the increasingly mobile consumer. Understand how to navigate the tools and platforms, assign responsibilities within your organization and drive your company's presence and participation in the mobile ecosystem. Importantly, gain future perspective with an overview of upcoming branded mobile apps, mobile advertising, location-based services, Augmented Reality, QR codes and more. |
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Video No. |
Video Name (Click title to view outline) |
Length in Minutes |
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1 |
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29 |
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2 |
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29 |
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3 |
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38 |
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4 |
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23 |
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5 |
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41 |
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6 |
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33 |
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Total Length in Hours |
3:13 |
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This course provides agency executives and senior managers with in-depth information on how to successfully expand your services to include digital capabilities. In this course you will learn about the similarities, differences and nuances relating to digital staffing, processes, technology, culture, and economics.
Whether your starting scenario is a traditional agency in transition, on path to merge or acquire, or as an upstart agency or internal division - we walk you through how to organize your efforts into phases, covering every crucial consideration to get you to successful launch and ready to expand
Clients demand integrated services from their agencies. This course will empower you to create and execute a plan to develop your digital capability and transform your traditional agency into a truly integrated agency, or successfully start a new enterprise, deepening and extending your client relationships along the way. You will review concrete services, pricing and engagement models and delve into common scenarios and best practices. |
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Video No. |
Video Name (Click title to view outline) |
Length in Minutes |
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1 |
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13 |
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2 |
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28 |
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3 |
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32 |
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4 |
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40 |
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5 |
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38 |
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Total Length in Hours |
2:31 |
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Click on thumbnail to play |
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Laredo Group Terms & Conditions apply to all usage and transaction. Click here for more. |
We also offer In-Person training. Click Here for our public training schedule.
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