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Categories and Courses
Click on a Course below for descriptions, locations and dates…
 

On-Demand Training Courses
Essential Media Terminology and Concepts
Fundamentals of Interactive Advertising and Digital Media  
The Ad Club Partners with Laredo Group for Training
  The ADVERTISING Club of New York and Laredo Group are partnering to offer AD Club members and non-members a series of exclusive training opportunities. Based in the media capital of the world, The ADVERTISING Club of New York represents the vision and mission of a vibrant global advertising community across crafts. For more than a century, we have united professionals around a shared experience and passion in the name of exchanging ideas and best practices for business, by providing Access to a network of thought leaders, fuel for Creativity, greater Diversity, and the best training for Professional Development.

Education is one of the core deliverables The AD Club offers at every stage of a professional career in the advertising, media and publishing industries.
The Courses Dates and Locations
Laredo Group On-Demand Training Courses
 
 
Essential Media Terminology and Concepts  
 
    Our signature introductory class provides a critical entry point to the industry, taking a step back and arming students with detailed terminology and concepts crucial to today’s media professionalism. It is based on the most inclusive media industry vocabulary available, and covers the full range of foundational traditional advertising terms and concepts you need to know before you can begin to tackle digital with ease. You will find this narrated industry vocabulary course and your take-away volume of knowledge indispensable in your day-to-day business and as you begin to play a more active part in industry conversation.  
 
   
Register Now
 
 
 
 
Fundamentals of Interactive Advertising and Digital Media  
 
    A fundamental course that assures you achieve a comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you are new to the industry, or need to improve your industry awareness, practical knowledge and skills, this is an essential course. Providing an in-depth, current industry review of ad types, trends, standards and best practices, this course features how all of the digital media components work together, reviews essential building blocks, and ensures a complete perspective of digital media opportunities. It provides a how-to approach to getting started, following best-practices so you gain a thorough understanding to enhance your career and benefit your clients.  
 
   
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Client Testimonial
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"Variety wanted to make sure that our sales execs were maximizing the online revenue potential from every advertiser. We worked with The Laredo Group to develop a training curriculum that met the specific needs of our reps and our industry dynamics. After spending a training day with The Laredo Group our team was excited and motivated to go out and pitch online advertising and integrated deals. They emerged from the training not only more knowledgeable about the world of online, but had a clear understanding of the value proposition our site’s ad programs offer and how to discuss and engage our clients in the opportunities. Our team is now completely prepared to sell and to overcome objections.!"
Dea Lawrence, Director of Marketing, Variety.com

 
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