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New York City, June 11, 2008: San Francisco, June 19, 2008: |
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Interactive ad spend is speeding past last year's $20 billion and is expected to grow to $30 billion over the next few years. Are you ready to be part of this high growth media evolution? Whether you’re new to the industry or need to improve your knowledge and skills, these courses are for you. Learn the terminology, ad programs and pricing, latest trends in rich media and targeting, how agencies determine and manage campaign measurement, how to negotiate using CTRs and conversions, tips and techniques for delivering high quality leads, best practices for selling, branding and direct response campaigns...and much more! |
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Level I – 9:00 AM to 12:00 PM Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. This course gives attendees a study of client expectations, media consumption habits, ad types, trends, metrics and measurement, industry standards and best practices. If you're new to the industry, or need to improve your knowledge and skills this is an essential course. |
Level II – 1:30 PM to 4:30 PM Designed for sales reps, sales management, publishers; marketing, business development and editorial staff who sell or support the Internet ad sales efforts. Learn sales skills specific to selling online-only or integrated advertising programs, how to walk in the buyer's shoes, how to manage client expectations and so much more. |
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Course Outline:
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Course Outline:
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Agenda for All Courses (details subject to change) Each day above will contain a morning session from 9:00AM until Noon with one 15 minute break; and an afternoon session from 1:30PM until 4:30PM with one 15 minute break. A separate manual will be provided for each session. |
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All Laredo Group Courses are non-technical and designed to enable students to immediately understand and engage in interactive digital media and marketing in its many forms. They are for all who need an understanding of Internet advertising best practices, ad programs, vocabulary, how ads are delivered and measured, how to differentiate and use branding versus direct response ads, and to understand the opportunities and limitations of what can be accomplished with online advertising and how this benefits advertisers. A limited number of students is allowed in each Course, so each student can be assured of maximum interaction and learning and robust program presentation and curriculum, comprehensive manual and experienced instructors...in a setting that allows for greater interaction between instructors and students, providing more immediately relevant dialogue and information for each individual student. |
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Note: All Laredo Group courses are updated and modified frequently to reflect the rapidly evolving and changing online advertising and media industry. All course outlines are therefore subject to change without notice. |
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Click Here to Register |
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