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Categories and Courses |
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Click on a Course below to view descriptions, locations and dates… |
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The Interactive Advertising Bureau (IAB) and Laredo Group have partnered to offer IAB members and non-members a series of half-day workshops/seminars
designed to improve the knowledge and performance of interactive advertising professionals and campaigns. These exclusive programs will be held at the
new IAB Ad Lab, located within IAB’s headquarter NYC offices. Participants will receive Laredo Group’s industry-leading training in interactive
digital advertising, media and marketing…designed for optimum learning in coordination with the IAB, to enable students to immediately improve understanding and performance.
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The Courses |
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Dates and Locations |
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 IAB Certification Webinars |
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We Guarantee You’ll Pass!* |
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Laredo Group training is by far the best possible way to ensure that you pass the new IAB Digital Ad Sales Certification exam…and learn all of the technologies, tips and best practices to make you a more productive and successful salesperson. We offer two great, discounted webinar bundles to help you not only pass the exam, but also dramatically improve your professional knowledge, job performance and sales!
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The Essentials package includes our Fundamentals and Intermediate Online Training Courses…the minimum training needed to pass the IAB Certification Exam…totaling 14-1/2 Hours of amazing, insightful and in-depth tutorial videos! The two online training courses would normally cost $1,090 if purchased separately, but the IAB Certification Essentials Sales Training Bundle is just $895! IAB Members save even more!
The Advanced package includes our Fundamentals, Intermediate and Advanced Online Training Courses…full coverage of all important topics needed to not only pass the IAB Certification Exam but to excel in your sales performance…totaling 18 Hours of amazing, insightful and in-depth tutorial videos! The three online training courses would normally cost $1,585 if purchased separately, but the IAB Certification Advanced Sales Training Bundle is just $1,195! IAB Members save even more!
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*Laredo Group IAB Certification Exam Passing Guarantee
If you have subscribed to our IAB Certification Advanced or Essentials Sales Training Bundle, or attended our Intelligent Selling of Interactive Advertising — Level I and Level II in-person seminars, and you do not pass your IAB Certification Exam on the first or any subsequent attempt, just provide proof of exam failure and you will be allowed access to our online IAB Certification Advanced Sales Training Bundle for an additional 30 days at no charge…to allow you to review and refresh your knowledge in any problem areas before re-taking the IAB exam.
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IAB Certification and Special Topic Seminars |
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This is a must-do course to gain comprehensive knowledge of all aspects of interactive
media delivery, measurement and creative elements. If you’re new to the industry,
or need to improve your knowledge and skills this is an essential course. |
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Click Here for Full Course Description,
Outline and Agenda |
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| New York - Jun 27, 2013 - IAB Ad Lab | | New York - Aug 05, 2013 - IAB Ad Lab | | New York - Sep 16, 2013 - Friars Club | | New York - Oct 28, 2013 - IAB Ad Lab | | New York - Dec 09, 2013 - IAB Ad Lab |
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| New York - Jun 28, 2013 - IAB Ad Lab | | New York - Aug 06, 2013 - IAB Ad Lab | | New York - Sep 17, 2013 - Friars Club | | New York - Oct 29, 2013 - IAB Ad Lab | | New York - Dec 10, 2013 - IAB Ad Lab |
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| New York - Aug 07, 2013 - IAB Ad Lab | | New York - Oct 30, 2013 - IAB Ad Lab |
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1:30pm – 4:30pm
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Understanding what and how campaign data is created, used and evaluated is crucial to an effective discussion on measurement. This workshop is designed for those who get queasy and uncomfortable discussing campaign metrics. |
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Click Here for Full Course Description |
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IAB Members: $199
Non-Members: $249
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To Be Announced Soon
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Includes:
- 20-30 minute General Industry & Courses Update
- 10-15 minute Special Topic or Guest Speaker
- 20-30 minute Q&A
(segment times approximate and subject to change without notice)
- Qualifies for IAB Sales Certification Continuing Education Requirement
- Updates Laredo Group Courses & Important Industry Trends & Topics
- Given Multiple Times/Month – Choose the Date and Time Best for You
- Perfect Continuation of Laredo Group Course Seminars or Webinars
Keep up-to-date with the latest developments in the rapidly and constantly evolving Digital and Interactive Advertising Industry…from anywhere in the world with Internet access. These sessions will be led by senior Laredo Group trainers and consultants with the experience and perspective to tell you not only about the latest developments and trends…but also what it means to you, and how to use and apply it, in your everyday business dealings. |
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Click Here for Full Course Description |
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Click Here for More Information and to Register
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