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IAB partners with Laredo Group for Training
  The Interactive Advertising Bureau (IAB) and Laredo Group have partnered to offer IAB members and non-members a series of half-day workshops/seminars designed to improve the knowledge and performance of interactive advertising professionals and campaigns. These exclusive programs will be held at the new IAB Ad Lab, located within IAB’s headquarter NYC offices. Participants will receive Laredo Group’s industry-leading training in interactive digital advertising, media and marketing…designed for optimum learning in coordination with the IAB, to enable students to immediately improve understanding and performance.
Categories and Courses
Click on a Course below to view descriptions, locations and dates…
 

IAB Courses
Mastering Measurement: How to Speak with Your Clients About Campaign Performance
1:30pm – 4:30pm
 
IAB Members, use Referral Code: “IABMEMBER” to get member pricing when you sign up.
Click Here to Register Now
The Courses Dates and Locations
IAB logo IAB Courses
 
 
Mastering Measurement: How to Speak with Your Clients About Campaign Performance: 1:30pm – 4:30pm  
 
    Understanding what and how campaign data is created, used and evaluated is crucial to an effective discussion on measurement. This workshop is designed for those who get queasy and uncomfortable discussing campaign metrics.  
 
    Click Here for Full Course Description  
       
   
IAB Members: $199 – Use Referral Code: IABMEMBER Non-Members: $249

Register Now
 




New York - Jun 26, 2012 - IAB Ad Lab
 


Client Testimonial
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"Variety wanted to make sure that our sales execs were maximizing the online revenue potential from every advertiser. We worked with The Laredo Group to develop a training curriculum that met the specific needs of our reps and our industry dynamics. After spending a training day with The Laredo Group our team was excited and motivated to go out and pitch online advertising and integrated deals. They emerged from the training not only more knowledgeable about the world of online, but had a clear understanding of the value proposition our site’s ad programs offer and how to discuss and engage our clients in the opportunities. Our team is now completely prepared to sell and to overcome objections.!"
Dea Lawrence, Director of Marketing, Variety.com

 
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