IAB Logo Digital Media Sales Certified IAB
Categories and Courses
Click on a Course below to view descriptions, locations and dates…
 

IAB Certification + Training
IAB Certification + Webinars Bundles
 
IAB Certification + Seminars Bundle
 
 

Intelligent Selling of Interactive Advertising Courses
Level I – Essential Technologies, Concepts and Best Practices
Level II – Intermediate Digital Sales Techniques  
Level III – Advanced Digital Sales Strategies and Techniques  
IAB partners exclusively with Laredo Group
for Discounted Training + IAB Certification
  The Laredo Group is the ONLY digital advertising training company authorized by the Interactive Advertising Bureau (IAB) to sell registration for the IAB Digital Media Sales Certification Exam together with the industry’s most effective IAB Certified Training…to bring your career and sales to new levels and ensure passing the exam the first time! To promote professional certification, the Laredo Group is offering significant discounts on their proven, world-renowned training courses when bundled with IAB Certification Exam registration!

In addition to the Training + Certification Bundles Below, Laredo Group will also continue to offer IAB members and non-members a series of half-day workshops/seminars designed to improve the knowledge and performance of interactive advertising professionals and campaigns. These exclusive programs will be held at the new IAB Ad Lab, located within IAB’s NYC offices.
The Courses Dates and Locations
IAB logo IAB Certification Exam + Webinars Bundles
 
 
IAB Digital Ad Sales Certification Exam–PLUS—IAB Certified Training Webinars (Available Online 24x7x365)
Includes Significant Discount — AND — We Guarantee You’ll Pass!*
 
 
   
Laredo Group training is by far the best possible way to ensure that you pass the new IAB Digital Ad Sales Certification exam…and learn all of the technologies, tips and best practices to make you a more productive and successful salesperson. We offer 4 great, discounted webinar bundles to help you not only pass the exam, but also dramatically improve your professional knowledge, job performance and sales!

IAB Certification Essentials Sales Training Webinar Bundle (2 Webinars + Exam Registration)

DISCOUNTED BUNDLE PRICING … Over 15 Hours of Training for Only $1,250 (normally $1,490) **
IAB Members receive an additional $50 off!
Includes:
  • Fundamentals of Interactive Advertising and Digital Media Webinar
    • Equivalent of Intelligent Selling of Interactive Advertising – Level I Seminar
  • Intermediate Digital Advertising Sales Webinar – Level II Seminar (equivalent of Intermediate webinar)
    • Equivalent of Intelligent Selling of Interactive Advertising – Level II Seminar
  • Registration for IAB Digital Media Sales Certification Exam
    • Visit here and sub-pages for eligibility, schedule, locations, terms & conditions.
  • Sufficient hours of training to meet IAB Training Requirement (if applicable)*

IAB Certification Advanced Sales Training Webinar Bundle (3 Webinars + Exam Registration)

DISCOUNTED BUNDLE PRICING … Over 19 Hours of Training for Only $1,550 (normally $2,085) **
IAB Members receive an additional $50 off!
Includes:
  • Fundamentals of Interactive Advertising and Digital Media Webinar
    • Equivalent of Intelligent Selling of Interactive Advertising – Level I Seminar
  • Intermediate Digital Advertising Sales Webinar
    • Equivalent of Intelligent Selling of Interactive Advertising – Level II Seminar
  • Advanced Digital Advertising Sales Webinar
    • Equivalent of Intelligent Selling of Interactive Advertising – Level III Seminar
  • Registration for IAB Digital Media Sales Certification Exam
    • Visit here and sub-pages for eligibility, schedule, locations, terms & conditions.
  • Sufficient hours of training to meet IAB Training Requirement (if applicable)*

IAB Certification Essentials B2B Sales Training Webinar Bundle (2 Webinars + Exam Registration)

DISCOUNTED BUNDLE PRICING … Over 15 Hours of Training for Only $1,250 (normally $1,490) **
IAB Members receive an additional $50 off!
Includes:
  • Fundamentals of Interactive Advertising for B2B Media Webinar
    • Equivalent of Intelligent Selling of Interactive Advertising – Level I Seminar
  • Intermediate Digital Advertising Sales for B2B Webinar – Level II Seminar (equivalent of Intermediate webinar)
    • Equivalent of Intelligent Selling of Interactive Advertising – Level II Seminar
  • Registration for IAB Digital Media Sales Certification Exam
    • Visit here and sub-pages for eligibility, schedule, locations, terms & conditions.
  • Sufficient hours of training to meet IAB Training Requirement (if applicable)*

IAB Certification Advanced B2B Sales Training Webinar Bundle (3 Webinars + Exam Registration)

DISCOUNTED BUNDLE PRICING … Over 19 Hours of Training for Only $1,450 (normally $1,885) **
IAB Members receive an additional $50 off!
Includes:
  • Fundamentals of Interactive Advertising for B2B Media Webinar
    • Equivalent of Intelligent Selling of Interactive Advertising – Level I Seminar
  • Intermediate Digital Advertising Sales for B2B Webinar
    • Equivalent of Intelligent Selling of Interactive Advertising – Level II Seminar
  • Advanced Digital Advertising Sales Webinar
    • Equivalent of Intelligent Selling of Interactive Advertising – Level III Seminar
  • Registration for IAB Digital Media Sales Certification Exam
    • Visit here and sub-pages for eligibility, schedule, locations, terms & conditions.
  • Sufficient hours of training to meet IAB Training Requirement (if applicable)*

Register Now
 
 
 
IAB logo IAB Certification Exam + Seminar Bundles
 
 
IAB Digital Ad Sales Certification Exam — PLUS — IAB Certified Training Seminars (Live, In-Person)
Includes Significant Discount — AND — We Guarantee You’ll Pass!*
 
 
   
Laredo Group training is by far the best possible way to ensure that you pass the new IAB Digital Ad Sales Certification exam…and learn all of the technologies, tips and best practices to make you a more productive and successful salesperson. We offer two great, discounted seminar bundles to help you not only pass the exam, but also dramatically improve your professional knowledge, job performance and sales!

IAB Certification Exam + Essentials Sales Training Bundle (2-Day Training Program + Exam Registration)
DISCOUNTED BUNDLE PRICING … 12 Hours of Training for Only $1,699 (normally $1,898) **
IAB Members receive an additional $50 off!
Includes:

Register Now
 
 
 
   
 
*Laredo Group IAB Certification Exam Passing Guarantee
If you have subscribed to our IAB Certification Advanced or Essentials Sales Training Bundle, or attended our Intelligent Selling of Interactive Advertising—Level I and Level II in-person seminars, and you do not pass your IAB Certification Exam on the first or any subsequent attempt, just provide proof of exam failure and you will be allowed access to our online IAB Certification Advanced Sales Training Bundle for an additional 30 days at no charge…to allow you to review and refresh your knowledge in any problem areas before re-taking the IAB exam. Due to the heavy discounting of our courses in an effort to improve our industry by promoting IAB Certification, these Bundles are not eligible for our Multi-Course Discount.

**A $50 non-refundable IAB Application Fee & a $50 non-refundable Laredo Group Admin Fee are included in the Fees above.
Other terms and conditions as per our  Terms & Conditions page also apply. All requirements and additional failed-exam or other costs as per the IAB Terms & Conditions apply and will be billed directly to Certification Candidate Applicants by the IAB if required! Visit here for complete details.
 
 

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IAB logoIAB Certification and Special Topic Seminars
 
 
Intelligent Selling of Interactive Advertising – Level I
Essential Technologies, Concepts and Best Practices
 
 
    This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Oct 09, 2014 - The Friars Club
New York - Dec 11, 2014 - The Friars Club
 
 
 
Intelligent Selling of Interactive Advertising – Level II
Intermediate Digital Sales Techniques
 
 
    Provides in-depth “how to” knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 
New York - Oct 10, 2014 - The Friars Club
New York - Dec 12, 2014 - The Friars Club
 
 
 
Intelligent Selling of Interactive Advertising – Level III
Advanced Digital Sales Strategies and Techniques
 
 
    Teaches additional insights and perspectives for working with different agency and client types. Learn how to sell integrated programs and how media decisions are made and how agencies value site capabilities and audience factors.  
 
    Click Here for Full Course Description, Outline and Agenda  
       
   
  Fees and Discounts Register Now
 




Currently Available as a Webinar

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Client Testimonial
More Client Testimonials - Click Here

“After taking another training company’s course and failing the IAB certification exam, I made a personal investment in Laredo Group’s sales courses, taking both the Level I and Level II classes. After the course, along with using their additional study references, I re-took the IAB exam and crushed it! The content, style of teaching, attention to detail and the ability to answer all the questions made the class invaluable to my retaking the test and made it seem so easy. What I love about these courses, is that it not only prepared me for the exam, but it did more, it taught me how to be a better media seller. Thank you for not just teaching to pass the exam but for teaching me how to excel at media selling.”

— Senior Digital Account Representative

 
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