Course Outline  

Effectively Learn the Fundamentals of Interactive Advertising  

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Corporate Headquarters
Fort Lauderdale, Florida
The Laredo Group, Inc.
10836 Blackhawk Street
Plantation, FL 33324-2182
Tel (954) 577-5700
Fax (954) 577-5720
E-mail info@laredogroup.com

New York City Office
The Laredo Group, Inc.
Suite 23C, 23rd Floor
300 East 56th Street
New York, NY 10022-4128
Tel (212) 888-8190
Fax (212) 888-8191
E-mail nyc@laredogroup.com

Always stay up-to-date
about Laredo Group public
training seminars: Click here
to register with our site and
specify which training
seminars are of interest.

Media and Association Sponsors

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Becoming a Sponsor


Bay Area Interactive Group


Boston Interactive Media Association


212 NY's Interactive Advertising Club


Chicago Interactive Marketing Association


New England Newspaper Association


Marketing Vox


Media Planner Buyer


South Florida Interactive Marketing Association


The Ad Club

 

Click on a Course Category below or scan down the page for course listings and schedule details.

Which Course(s) Should I Take? ... and other Frequently Asked Questions

Intelligent Selling of Internet Advertising – Level I
Intelligent Selling of Internet Advertising – Level II
Intelligent Planning & Buying of Interactive Media – Level I
Intelligent Planning & Buying of Interactive Media – Level II
Intelligent Research, Targeting & Measurement of Interactive Ads & Audiences

Click Here to Register Now!

The Courses Dates & Locations

Intelligent Selling of Internet Advertising
Click Here for Registration Fees        Click Here for Agenda & Outlines       Click Here for Clients & Testimonials

Intelligent Selling of Internet Advertising – Level I
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course.

Course Description and Outline


Click Here to Register Now

Dallas - Aug 04, 2008 - Hilton Dallas Lincoln Centre
New York - Sep 03, 2008 - Friars Club
Washington, DC - Sep 10, 2008 - Marriott Tysons Corner
San Francisco - Oct 01, 2008 - Crowne Plaza SF Int'l. Airport
New York - Oct 15, 2008 - Friars Club
Chicago - Oct 27, 2008 - The Westin Michigan Ave.
Los Angeles - Nov 10, 2008 - Beverly Hilton
New York - Nov 17, 2008 - Friars Club
Orlando - Dec 08, 2008 - Rosen Shingle Creek

Intelligent Selling of Internet Advertising – Level II
Prerequisite: REQUIRES Level I course or equivalent knowledge.

Provides in-depth basic and intermediate “how to” knowledge and sales skills and techniques needed for selling online-only and integrated advertising programs. Learn advanced techniques in digital and integrated sales.

Course Description and Outline


Click Here to Register Now

Dallas - Aug 05, 2008 - Hilton Dallas Lincoln Centre
New York - Sep 04, 2008 - Friars Club
Washington, DC - Sep 11, 2008 - Marriott Tysons Corner
San Francisco - Oct 02, 2008 - Crowne Plaza SF Int'l. Airport
New York - Oct 16, 2008 - Friars Club
Chicago - Oct 28, 2008 - The Westin Michigan Ave.
Los Angeles - Nov 11, 2008 - Beverly Hilton
New York - Nov 18, 2008 - Friars Club
Orlando - Dec 09, 2008 - Rosen Shingle Creek
 
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Intelligent Planning & Buying of Interactive Media
Click Here for Registration Fees        Click Here for Agenda & Outlines       Click Here for Clients & Testimonials

Intelligent Planning & Buying of Interactive Media – Level I
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course.

Course Description and Outline


Click Here to Register Now

Dallas - Aug 04, 2008 - Hilton Dallas Lincoln Centre
New York - Sep 03, 2008 - Friars Club
Washington, DC - Sep 10, 2008 - Marriott Tysons Corner
San Francisco - Oct 01, 2008 - Crowne Plaza SF Int'l. Airport
New York - Oct 15, 2008 - Friars Club
Chicago - Oct 27, 2008 - The Westin Michigan Ave.
Los Angeles - Nov 10, 2008 - Beverly Hilton
New York - Nov 17, 2008 - Friars Club
Orlando - Dec 08, 2008 - Rosen Shingle Creek

Intelligent Planning & Buying of Interactive Media – Level II
Prerequisite: REQUIRES Level I course or equivalent knowledge.

Provides in-depth basic and intermediate knowledge on “how to” develop and manage online and interactive advertising and marketing campaigns. Learn advanced techniques for planning & executing online media campaigns, including emerging digital media.

Course Description and Outline


Click Here to Register Now

Dallas - Aug 05, 2008 - Hilton Dallas Lincoln Centre
New York - Sep 04, 2008 - Friars Club
Washington, DC - Sep 11, 2008 - Marriott Tysons Corner
San Francisco - Oct 02, 2008 - Crowne Plaza SF Int'l. Airport
New York - Oct 16, 2008 - Friars Club
Chicago - Oct 28, 2008 - The Westin Michigan Ave.
Los Angeles - Nov 11, 2008 - Beverly Hilton
New York - Nov 18, 2008 - Friars Club
Orlando - Dec 09, 2008 - Rosen Shingle Creek

Intelligent Research, Targeting & Measurement of Interactive Ads & Audiences
Provides a "how to" overview of the processes and tools effective online marketers use to plan, measure and optimize online campaigns.

Course Description and Outline


Click Here to Register Now

Dallas - Aug 06, 2008 - Hilton Dallas Lincoln Centre
New York - Oct 17, 2008 - Friars Club
Chicago - Oct 29, 2008 - The Westin Michigan Ave.
Los Angeles - Nov 12, 2008 - Beverly Hilton
Orlando - Dec 10, 2008 - Rosen Shingle Creek

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All Laredo Group Courses are non-technical, stand-alone courses and designed to enable students to immediately understand and engage in interactive digital media and marketing. While you are not required to take Level I or II courses prior to taking other upper-level courses, Level I and II courses are designed as lead-ins to ensure you have mastered the basics.

As Laredo Group plans its training curriculum, we welcome input on what types of courses and topics you would like to see in the future. Please email us to share your ideas and comments.

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REGISTRATION FEES

(per student - includes continental breakfast, luncheon and break refreshments)

      

Early-Bird Pricing (per student, up to 21 Days Prior to Course Date)

  • 1 Course $895
  • 2 Courses $1,595
  • 3 Courses $2,195
  • 4 Courses $2,595

Standard Pricing (per student, within 20 Days of Course Date)

  • 1 Course $995
  • 2 Courses $1,795
  • 3 Courses $2,495
  • 4 Courses $2,995

Discounts available on above prices for Groups of 5 or more. Please email or call (954) 577-5700 ext. 86 for more information.

  Prices, dates, locations, course content and other specifications are subject to change without notice.

See Terms and Conditions for additional information.


Which Course(s) Should I Take? ... and other Frequently Asked Questions

Register Today!
Seats Still Available!

Click Here to Register

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Client Lists & Testimonials  | Resources & Tools  | Request Information  | Press Room  | FAQ  | Contact or Find Us  | Your Account |  Privacy Policy




 



 

Laredo Group specializes in Internet advertising sales training, online and Internet advertising buying and selling, general sales training and coaching and online Internet audience research.
Clients include newspapers, radio, television (TV), magazines, online & Internet services, Internet sales, e-mail advertising & marketing, online Internet sales & marketing, & ad agencies.

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