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| Trends and Insights |
| Display, Search and the Mighty Spreadsheet. Measurement is Still Manual.
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| Long live the Excel spreadsheet as the tool of choice. We speak anecdotally among industry circles and in class about our seemingly lifelong relationship with manual approaches and tools – and with Excel. We have a love-hate relationship with Excel. It turns out that the stats bear this out. But, we are still more manual and Excel-jockeying than we should be, if we want to scale our efforts. Here we share and muse on findings in a recent eMarketer report. |
SOURCE: -
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| State of Mobile |
| Automakers Increase Mobile Ad Spending
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| Mobile automotive display advertising increased 169% from 2009 to 2010. That's 33,277 versus 19,724 auto, aftermarket, and related entities, according to comScore. |
SOURCE: - MediaPost
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| State of Mobile |
| Appssavvy Ditches Banners for In-Game Activity Ads
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| Appssavvy announced it is shutting down its display business entirely in a play to launch an ad platform which focuses entirely on social, in-game advertisements. More than 30 game publishers have signed on to host Appssavvy ads, including 6waves, 50 Cubes, Friend.ly, iWin, GameDuell, OMGPOP, and Social Graph Studios’ Status Shuffle. |
SOURCE: - AdWeek
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| Video Evolution |
| Quick Stat: 68.2% of US Adult Internet Users Watch Online Video
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| eMarketer estimates that 68.2% of US adult internet users (158 million people) will watch any form of online video at least once a month in 2011, but just 54.9% of that group (86.8 million) will watch a TV show online at least once a month. Click the link below for a chart of the data. |
SOURCE: - eMarketer
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| Social Media |
| Pay-Per-Tweet Model is Moving Past Celebs
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| Until recently, shilling for brands on Twitter largely remained in the realm of celebrities, but regular old Twitter users with small-to-average follower counts are just as eager to try their hand at shilling. |
SOURCE: - AdWeek
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| State of Mobile |
| Data Points: Tablets Take Off
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| Usage is booming for search, social networking, and reading. Not so for TV and video viewing. |
SOURCE: - AdWeek
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| Video Evolution |
| Ford Drives Traffic to Dealerships with Local Video Ads
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| Virtual ads can lead to in-person sales. Or at least, that’s what Tremor Media and Pointroll are hoping happens with its new partnership, announced today. The video ad company and the interactive agency have joined creative and technological forces to deliver locally targeted ads for Ford vehicles. |
SOURCE: - AdWeek
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| Trends and Insights |
| How User Engagement Affects Click-Thru Rate
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| Research from Scout Analytics shows that most ad click-thru's come from 20% to 30% of a site's audience. This post provides some insights and analysis that you can factor this into your media buying and selling strategies. |
SOURCE: - eMedia Vitals
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Here's what you'll find in this issue:
