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| State of Mobile |
| Mobility and Sharing in the Era of the Connected Device
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| The last couple of years have seen the face of “mobility” forever changed by the emergence of connected devices. Here's a look at how changes of habit on mobility and sharing will guide us as we strategize on how to market, engage, tell stories, and grow relationships with our consumers. |
SOURCE: - Kendall Allen
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| Social Media |
| Twitter Seeks 3 Month Commitments in New Ad Program
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| Twitter is pulling together a more organized program around its offering for advertisers. We've been intrigued by their model—this additional effort is good to see, as it gives a sense of how things could grow. The company is seeking longer term commitments. Read on for details—and keep an eye on who decides to play. |
SOURCE: - ClickZ
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| Digital Creative |
| Will Google's Search Ad Previews Break the Click?
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| Relevancy is one of the core values of strong search marketing. That is, assuring that your listings and landing page content are as closely relevant to the query as possible. The seemingly best new features and formats are geared toward establishing relevancy for the consumer. But, they warrant a study on the economics of what new formats represent to the ad economy. We like this piece on Google Instant Previews. As the author notes, scrolling over a listing gives you a glimpse of what comes after the click, amounting to transparency for users and lower click volume for Google. But, delving into the issue further, the author questions this sort of playing around with new options, options that potentially impact the businesses of search marketers placing the ads. Lesson: No Google product release is ever entirely the one thing it might seem at a glance. Being in the business of digital, it's key to consider each new release from all vantage points. |
SOURCE: - Advertising Age
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| Consumer Insights |
| In Online Games, a Path to Young Consumers
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| Young people are increasingly completely skipping what we used to consider point of entry on digital platforms—basic Web usage and non-Facebook email, in particular, have fallen off as modes of choice. Discovering where youth is really congregating, companies are using multimedia games, online quizzes, and cellphone apps to seal the deal with young consumers, in hopes of spurring follow on social net activity and peer influence. The jury is still out on whether these tactics—considering the youth target—are going to pass muster with regulators. We like this piece that takes a moment to examine the pros and cons of these tactics, from the vantage point of not only consumer marketing, but also considering sanctioned trade standards and practices. |
SOURCE: - New York Times
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| State of Mobile |
| iPhone Stores Location Data Even When Disabled
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| All joking about your "phone spying on you" aside, it is worth consideration to note that there is an emerging concern over iPhone privacy, given its particular tracking modes. In fact, mounting tension over cell phone tracking has stirred government attention. Massachusetts Rep. Edward Markey has called for a congressional investigation into the iPhone’s location storage, saying that the phone’s unprotected data could pose severe privacy risks. Nothing conclusive has come of this, but the topic is worth—tracking. Read on. |
SOURCE: - Adweek
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| Consumer Insights |
| comScore Unveils 'Total Universal' Audience Tracking
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| In a move finally reflecting our cross-platform, always-on consumer marketplace, comScore's new audience measurement service reports aggregate traffic across mobile phones, apps, tablets, and shared computers, as well as on the web. Among other things this validates the traffic flow of devices for so long considered "emerging." These platforms occupy and support our lives; publisher data can now align. |
SOURCE: - MediaPost
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| Trends and Insights |
| Online Ad Revenue Continues to Rise
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| Here we have a quick check-in on our most basic statistic as an industry. Internet advertising revenue continues to rise, according to a recent report by the IAB and PricewaterhouseCoopers. Advertising revenue for all of 2010 hit a record high of $26 billion, a 15 percent increase over 2009. And Q4 was even more impressive. Revenue for that period increased 16 percent from the same period last year and sustained growth over several quarters. Read on. |
SOURCE: - New York Times
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| Trends and Insights |
| Google Holds Out Against ‘Do Not Track’ Flag
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| Within the privacy conversation, what the browsers are or are not doing to participate in self-regulation is one of the most provocative topics in play. Apple and Microsoft have both taken measures to play their part by adding, or considering, do-not-track mechanisms to their latest browser releases. Chrome wants no part. Chrome seems to stand alone among the big browser warriors. The browser created by Google, Chrome reportedly has no plans to play along anytime soon, thus remaining on the receiving end of our mixed feelings as an industry. |
SOURCE: - Wired
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Here's what you'll find in this issue:
