Ad Savvy from Laredo Group   |  December 14, 2010 Email not displaying correctly? View it in your browser.
 
Here's what you'll find in this issue:
2011 Ad trends to watch: Mobile, video and social
ZenithOptimedia, Group M Predict Robust Online Ad Spending Growth
McCann Chief Says That, in Media 3.0 World, IQ Equals Innovation
Beyond Ad Networks, Smart Money Is Focused on Content Networks
Paid Search to Hit $12 Billion by End of 2010
Ad Age's Ranking of Retail Check-ins on Foursquare
Hulu Serves Over A Billion Video Ads in October
Marketers Use Facebook for Reindeer Games
Google’s Next Big Thing: “Contextual Discovery” — Google Results Without Search
Pew: Twitter Used by 8% of U.S.
Four Search Engines Marketers Should Know About
Laredo Group CHI
2011 Ad trends to watch: Mobile, video and social
As we track spend, media mix and usage, the landscape is only becoming more complex. We find these three media trends especially interesting and worth watching in 2011.
SOURCE: - LAREDO GROUP
Trends and Insights
ZenithOptimedia, Group M Predict Robust Online Ad Spending Growth
ZenithOptimedia and Group M predict digital advertising to grow steadily through 2013. “Until advertisers are fully confident that the economic recovery will be sustained, we expect growth to remain below its long-term trend rate of 6%," according to the report. These numbers can help media professionals prepare for an uptick in online advertising.
SOURCE: - DM News
Trends and Insights
McCann Chief Says That, in Media 3.0 World, IQ Equals Innovation
Nick Brien, chairman, CEO of Interpublic Group of Cos.' McCann Worldgroup told attendees at the Media Evolved Conference that marketers must understand that platforms, content, consumers, and distribution channels are as fundamental to marketing as the message.
SOURCE: - Ad Age
Consumer Insights
Beyond Ad Networks, Smart Money Is Focused on Content Networks
A reported 180 million Americans are "video snacking" on short video clips online nearly six times a day, leading to the development of syndicated online video networks, and offering an increasing number of opportunities for media buyers and sellers.
SOURCE: - Huffington Post
Consumer Insights
Paid Search to Hit $12 Billion by End of 2010
A predicted uptick in online video advertising will drive an increase in display advertising, according to eMarketer, estimating that U.S. advertisers will spend more on paid search than on online display ads (including banner, rich media, and video formats).
SOURCE: - eMarketer
Social Media
Ad Age's Ranking of Retail Check-ins on Foursquare
AdAge's weekly look at the top 10 retailers on Foursquare highlights how the geolocation service is creating opportunities for advertisers to engage with consumers on their mobile devices in a very personal way.
SOURCE: - Ad Age
Media Milestones
Hulu Serves Over A Billion Video Ads in October
Video website Hulu served 1.1 billion video ad impressions in October, demonstrating the growing popularity of online video viewing with consumers. Take a look at these comScore metrics to get an idea where else users are consuming video online.
SOURCE: - ClickZ
Social Media
Marketers Use Facebook for Reindeer Games
Retailers on Facebook are demonstrating how to leverage their tens of thousands of followers in order to drive consumer traffic back to their websites during the holiday buying season.
SOURCE: - Clickz
Publisher News
Google’s Next Big Thing: “Contextual Discovery” — Google Results Without Search
Google's Marissa Mayer recently announced that the company is working on a way to push information to users based on their browsing or location profiles, rather than their search activity. Targeting audiences granularly, especially on mobile platforms, could be the future of media buying and selling as virtual and real worlds are increasingly entwined.
SOURCE: - TechCrunch
Social Media
Pew: Twitter Used by 8% of U.S.
Researchers at Pew report that Twitter is being used by nearly 10% of Americans, and offer specific demographics that are active on the platform. This information can help media buyers and sellers consider microblogging as an advertising vehicle.
SOURCE: - AdWeek
Four Search Engines Marketers Should Know About
Marketers should look beyond Google, Bing, and Yahoo to emerging search tools in order to access content and information. Here are four additional search engine tools to keep an eye on.
SOURCE: - Social Media Explorer
Connect with us
Continuing education
Intelligent Selling of Interactive Advertising– Level I, II & III
JAN 10, 11 & 12 NEW YORK
Intelligent Planning and Buying of Interactive Media– Level I, II & III
JAN 10, 11 & 12 NEW YORK
Intelligent Planning and Buying of Interactive Media– Level I & II
FEB 23 & 24 2010 L.A.
Intelligent Planning and Buying of Interactive Media– Level I & II
FEB 23 & 24 2010 L.A.
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