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| Back to Basics |
| Back to basics: how to Improve an under-performing campaign
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| One of the biggest differences between print and digital advertising is what happens after a campaign is launched. Both media buyers and sellers should closely watch and optimize digital campaigns to ensure they are performing as expected. |
SOURCE: The Laredo Group-
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| Media Milestones |
| Yahoo Rolls Out Site Retargeting, Renames Ad Network
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| Offering further opportunities for media professionals, Yahoo is turning to dynamic site retargeting in order to serve ads to audiences browsing online in an effort to promote view-throughs. The company also rebranded its ad network as Yahoo Network Plus with an eye toward promoting available off-site inventory. |
SOURCE: - ClickZ
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| Publisher News |
| Economist Launches Online Ad Network
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| The right kind of reach is exactly what advertisers are after, and The Economist's decision to launch its own ad network, The Ideas People Channel, is projected to reach 11 million monthly unique visitors in the U.S. out of the gate. The goal of the network is to target audiences not by demographics, but by mindset. |
SOURCE: - MediaWeek
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| State of Mobile |
| Google Expands Android Ad Formats After Strong Handset Sales
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| Mobile interactive video and interactive interstitial ad units aren't just for iPhones anymore. Google's AdMob is extending these options across its network in response to robust Android smartphone sales. The move came as advertisers are noticing the strong increase in Android activation numbers, as well as the growth in the number of Android applications. |
SOURCE: - ClickZ
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| Digital Creative |
| DreamWorks Uses Social Gaming to Boost "Megamind"
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| Creativity is rapidly becoming a requisite for media sellers and buyers/planners. A hugely engaging creative offering is gaming. DreamWorks' use of social gaming to promote the movie, "Megamind," is a case study in creativity boosting ad performance and recall.
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SOURCE: - Reuters
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| Social Media |
| Facebook Ads Provide "Deals" for Local Merchants, Marketers
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| As an extension of its Places product, Facebook offers Deals, which provides advertisers the opportunity to serve offerings to consumers that check-in to brick-and-mortar stores via mobile geolocation. The coupling of geolocation and social media could have a significant impact on where consumers are persuaded to spend. |
SOURCE: - Ad Age
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| State of Mobile |
| comScore Releases Report on Mobile Usage in Japan, United States and Europe
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| Mobile is continuing to grow in usage in the U.S., and in some countries, is the primary access to the Internet for users. If you still don't think that mobile advertising is important, these numbers comparing mobile usage in the U.S., Japan and Europe might change your mind. |
SOURCE: - Ad Operations Online
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| Media Milestones |
| Google Seeks to Validate Click-to-Call Ad Effectiveness With New Metric
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| Google hopes its new offering will help test which click-to-call ads generate the most calls. The search company's call metrics program uses phone numbers to generate leads and behavioral targeting information from click-to-call ads on mobile devices, as well as from search ads on PCs that incorporate phone numbers through the Google product. |
SOURCE: - ClickZ
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| State of Mobile |
| USA Weekend Helps Marketers Get in Your Pocket
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| USA Weekend is partnering with Whrrl to offer ad partners customized social media communities on smartphones that will allow advertisers to reach consumers as they are shopping in brick-and-mortar stores. The mobile shopper program will harness the powerful relationship that people have with their mobile device in order to foster rapport between advertisers and shoppers within the context of their personal interests. |
SOURCE: - min
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| State of Mobile |
| Google Opens AdMob to a Torrent of AdSense Ads
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| Google is integrating its AdMob network with its AdSense inventory, which will allow advertisers to fill AdMob's Android and iPhone apps with remnant inventory. |
SOURCE: - ClickZ
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Here's what you'll find in this issue:
