Ad Savvy from Laredo Group   |  November 09, 2010 Email not displaying correctly? View it in your browser.
When a digital campaign launches is when the real work begins. Both buyers and sellers stand to gain by working together to optimize a campaign that delivers the best possible ROI for the advertiser. In this issue we look at best practices for optimizing campaigns together.
Here's what you'll find in this issue:
Back to basics: how to Improve an under-performing campaign
Yahoo Rolls Out Site Retargeting, Renames Ad Network
Economist Launches Online Ad Network
Google Expands Android Ad Formats After Strong Handset Sales
DreamWorks Uses Social Gaming to Boost "Megamind"
Facebook Ads Provide "Deals" for Local Merchants, Marketers
comScore Releases Report on Mobile Usage in Japan, United States and Europe
Google Seeks to Validate Click-to-Call Ad Effectiveness With New Metric
USA Weekend Helps Marketers Get in Your Pocket
Google Opens AdMob to a Torrent of AdSense Ads
Back to Basics
Back to basics: how to Improve an under-performing campaign
One of the biggest differences between print and digital advertising is what happens after a campaign is launched. Both media buyers and sellers should closely watch and optimize digital campaigns to ensure they are performing as expected.
SOURCE: The Laredo Group-
Media Milestones
Yahoo Rolls Out Site Retargeting, Renames Ad Network
Offering further opportunities for media professionals, Yahoo is turning to dynamic site retargeting in order to serve ads to audiences browsing online in an effort to promote view-throughs. The company also rebranded its ad network as Yahoo Network Plus with an eye toward promoting available off-site inventory.
SOURCE: - ClickZ
Publisher News
Economist Launches Online Ad Network
The right kind of reach is exactly what advertisers are after, and The Economist's decision to launch its own ad network, The Ideas People Channel, is projected to reach 11 million monthly unique visitors in the U.S. out of the gate. The goal of the network is to target audiences not by demographics, but by mindset.
SOURCE: - MediaWeek
State of Mobile
Google Expands Android Ad Formats After Strong Handset Sales
Mobile interactive video and interactive interstitial ad units aren't just for iPhones anymore. Google's AdMob is extending these options across its network in response to robust Android smartphone sales. The move came as advertisers are noticing the strong increase in Android activation numbers, as well as the growth in the number of Android applications.
SOURCE: - ClickZ
Digital Creative
DreamWorks Uses Social Gaming to Boost "Megamind"
Creativity is rapidly becoming a requisite for media sellers and buyers/planners. A hugely engaging creative offering is gaming. DreamWorks' use of social gaming to promote the movie, "Megamind," is a case study in creativity boosting ad performance and recall.
SOURCE: - Reuters
Social Media
Facebook Ads Provide "Deals" for Local Merchants, Marketers
As an extension of its Places product, Facebook offers Deals, which provides advertisers the opportunity to serve offerings to consumers that check-in to brick-and-mortar stores via mobile geolocation. The coupling of geolocation and social media could have a significant impact on where consumers are persuaded to spend.
SOURCE: - Ad Age
State of Mobile
comScore Releases Report on Mobile Usage in Japan, United States and Europe
Mobile is continuing to grow in usage in the U.S., and in some countries, is the primary access to the Internet for users. If you still don't think that mobile advertising is important, these numbers comparing mobile usage in the U.S., Japan and Europe might change your mind.
SOURCE: - Ad Operations Online
Media Milestones
Google Seeks to Validate Click-to-Call Ad Effectiveness With New Metric
Google hopes its new offering will help test which click-to-call ads generate the most calls. The search company's call metrics program uses phone numbers to generate leads and behavioral targeting information from click-to-call ads on mobile devices, as well as from search ads on PCs that incorporate phone numbers through the Google product.
SOURCE: - ClickZ
State of Mobile
USA Weekend Helps Marketers Get in Your Pocket
USA Weekend is partnering with Whrrl to offer ad partners customized social media communities on smartphones that will allow advertisers to reach consumers as they are shopping in brick-and-mortar stores. The mobile shopper program will harness the powerful relationship that people have with their mobile device in order to foster rapport between advertisers and shoppers within the context of their personal interests.
SOURCE: - min
State of Mobile
Google Opens AdMob to a Torrent of AdSense Ads
Google is integrating its AdMob network with its AdSense inventory, which will allow advertisers to fill AdMob's Android and iPhone apps with remnant inventory.
SOURCE: - ClickZ
Connect with us
Continuing education
Intelligent Social Media Marketing — A Specialty Course
DEC 15, 2010 NEW YORK
Intelligent Search Engine Marketing for Professionals
DEC 14, 2010 NEW YORK
Intelligent Selling of Interactive Advertising — Level II
DEC 16, 2010 NEW YORK
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