Here are some glossary examples:

Behavioral Profiling and Targeting
Behavior refers to where a user goes on a web site and is accomplished by tracking the user’s path through a site or network of sites. Behavioral profiling is the compiling the usage data (what pages and ads were delivered to the user), then using this information to specify or target content or ads to the user.

Blogs (Web Log); Blogger
Blog is short for Web log. Blogs are publicly available web pages, with personal views and links expressing the opinions and observ- ations of a particular person, usually on a specific topic or theme and are usually updated regularly reflecting the personality of the author. Blogs are online diaries/news forums that feature links to news items and stories from across the Internet’s World Wide Web. Most blogs are headed by an individual called a blogger and many of these are those who want to bring their own views online. Other bloggers are journalists or industry insiders who create forums for expressing their opinions without editorial constraint. There are a few Web logs that are a collection of vocal individuals providing opinion, commentary and links. Some of these sites have an editor filtering through submissions and a few allow members to grade contributions.

Paid Inclusion
Paid inclusion refers to a fee-based listing that several of the major search engines and directories (including Yahoo, LookSmart, Teoma, Ask Jeeves, Alta Vista, Lycos, Inktomi and FAST) offer to advertisers to guarantee a listing within the database. While Paid Inclusions guarantee a site/page is listed it does not guarantee any ranking. The fees for paid inclusion range from a "per URL" cost for each page to a one-time fee for a directory listing. In some cases, by paying a higher amount and advertiser can increase its position in the rankings. These paid listings are typically served at the top of a results page in a premium spot above the rest of the "basic" paid listings.

View Through and View Through Conversions
View through is the measurement of traffic to a web site from users who saw (viewed) ads promoting the site but did not click on the ad. Advertisers view the tracking of views and conversions from views as important because they believe the creative and message will impact the user to visit a site at a later point in time versus at the moment the ad is served on a page. Many advertisers that are tracking ROI based on “views” versus clicks are finding views can generate a much higher ROI on a desired activity.

Here are some resource examples:

MarketingVOX
www.marketingvox.com
MarketingVOX is a comprehensive daily online marketing news journal written by industry practitioners. It keeps marketers and media professionals abreast of industry news, trends and culture. The site doesn’t just summarize the news – it gives it the voice and rich background. Their expertise, coupled with a willingness to ask hard questions, makes MarketingVOX the favorite among online marketers and buyers, who tend to open the daily newsletter within minutes of its arrival each morning.

MediaBuyerPlanner
www.mediabuyerplanner.com
MediaBuyerPlanner keeps media people up to date on news that has real effects on their jobs, whether in TV, print, radio, outdoor, direct or interactive.

Media Life
www.medialifemagazine.com
Media Life is a daily online publication for media buyers and planners covering the latest news and trends in media, including television, magazines, online, newspapers, radio, out of home and alternative. Media Life’s Media Economy Newsletter is a companion premium publication with in-depth stories on all aspects of the media economy, providing critical information to both buyers and sellers.

eMedia Vitals
emediavitals.com
eMedia Vitals serves print media executives who are transitioning their business to emedia. The management and editorial team are media industry veterans with extensive operating experience. eMedia Vitals delivers a combination of filtered content from around the web with proprietary video, reference and how-to content, all focused on helping publishers grow their online business.

eMarketer
www.emarketer.com
eMarketer provides the “Digital Intelligence” that enables businesspeople, marketers and advertisers to make more accurate, informed and timely digital marketing and media decisions. eMarketer aggregates and analyzes information from more than 4,000 sources worldwide and publishes daily research articles, analyst reports and the most comprehensive database of online marketing statistics in the world.

Blogs on Media and Advertising
Jason Heller’s blog: The Digital Blur
Adrants
AgencySpy
Poynteronline (Media and Journalism)
Ypulse — Youth and Generation Y Marketing