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Here are some
resource examples:
www.marketingvox.com
The MarketingVOX comprehensively aggregates
online marketing
news, adding a practitioner’s spin and additional
reporting where
necessary. It’s archives are highly articulated
into relevant categories,
and its search engine is a great place to
start searching for any
online marketing-related research. It publishes
a daily newsletter,
which is archived on it’s website.
www.adforum.com
AdForum.com provides information on the
global advertising industry.
Their partnerships include leading trade
press in over 10 of the
largest advertising markets internationally,
and with the industry’s top
festivals and award shows. They have global
information on over
20,000 agencies and 70,000 ads (tv, print,
interactive, etc.).
AdForum’s AgencyPreview is used by advertisers
for help when
selecting a new agency. Their creative library,
AdFolio, includes top
creative work and is used to prepare for
client reviews and pitches,
brainstorm new ideas and other creative
research/monitoring needs.
www.primediabusiness.com
Chief Marketer™ e-newsletter Chief Marketer,
written by the editors
of PENTON Media, provides insights and perspectives
for high-level
marketing executives. This newsletter covers
latest trends, marketing
news, economic developments, global marketing,
holiday-related sales
and online marketing, e-commerce, consumer
demographics, business
and personal travel-related news, trade
shows and conferences, and
incentives. Additionally, Chief Marketer
provides news and analysis
on specific marketing disciplines like CRM,
direct mail, advertising and
event marketing, as well as measuring ROI
and improving customer
service.
www.emarketer.com
eMarketer provides aggregated statistics,
trends and analysis about
e-business. Its reports combine original
analysis with aggregated
numbers from leading sources worldwide.
The eStat Database is the
most comprehensive compilation of up-to-date
Internet and e-business
statistics in the world.
Blogs on Media
and Advertising
Jason Heller’s blog: The
Digital Blur
Adrants
AgencySpy
Poynteronline (Media and Journalism)
Ypulse — Youth and Generation Y Marketing
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