Since 1996, The Laredo Group has given digital media buyers and sellers the tools they need to excel at their jobs. Our instructors are all experienced online advertising professionals and each offers unique, current, real-world insights into how to effectively use the technology and methodology available to today’s online advertiser.

Laredo Group training will introduce you to online advertising concepts and best practices that you can apply directly and immediately to your own online marketing needs. Whether you’re a veteran from traditional advertising or just getting started in media or advertising, Laredo Group courses will provide you with the understanding and practical lessons that allow you to hit the ground running.

Most of our public seminar students and private training clients report that the training has an amazing return on investment…often paying for itself in days or weeks and then continuing to help them in very real, measurable ways for the following months and years.

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In 10 years we’ve trained over 40,000 industry professionals including veterans in buying and selling traditional media and people entering the industry for the first time. Because online media buying and selling requires a special set of skills and understanding, we strongly encourage all Laredo Group attendees to start with the Intelligent Selling of Interactive Advertising, Level I or Intelligent Planning & Buying of Interactive Media, Level I courses to get started.

Each Laredo Group course is a very full and intense day of learning. We are often told that our courses offered more in one day than other full week courses that students have taken, so it’s important to make sure you have all of the information you need at each level to move on to the next, since Level I courses provide very important foundational information for other courses and for doing your job better.

While there is no specific requirement to take a Level I course first, it has been our experience that people who do not, even those who think they understand the material covered in the Level I course, often do not get as much out of the Level II course as they otherwise would. We encourage our students to carefully read the Course Outline for the Level I course, to determine their current level of understanding for all those topics. If after review, you feel that you have a solid understanding of the Level I content then you may sign up for just the Level II course.

With regard to other specific-topic courses, covering email, search engine marketing and other topics, the name and outline convey what you need to know in order to determine if that ’ the right course for you. All Laredo Group courses are ‘How-To’ focused, so you can be confident that after the course, you will indeed know how to do what you came to learn.

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• Media Sellers
• In-House Sales Team
  • VP of Sales
  • Sales Managers
  • Sales Reps
  • Sales Support Staff
  • Marketing Staff
  • Business Development Staff
  • Editorial Staff
  • Media Buyers
  • E-media Directors
    
• Agency Team
  • Account Managers
  • Account Executives
  • Creative Services
  • Team E-media Director

Learning how to monetize a web site is no easy task. Every site offers advertisers the opportunity to reach a unique audience, but in a highly competitive marketplace it is key that you learn how to differentiate your site from others and show potential advertisers the benefits of advertising on your site.

Online media sellers need to understand how to best leverage the impressions they can offer to advertisers and to take advantage of special opportunities that can be used to increase income while providing the greatest level of service to agencies and advertisers.

Laredo Group’s Intelligent Selling of Interactive Advertising courses have been specially designed to provide an in-depth understanding of the skills and techniques needed to effectively sell online advertising media and other integrated advertising programs.

• Media Buyers
• Marketers
  • VP, Director, Manager, Supervisor of Marketing
  • Marketing Support Staff
  • E-marketing Managers
  • E-media Directors
  • Media Planners
  • Media Buyers
  • Media Team Support Staff
    
• Agency Team
  • Account Managers
  • Account Executives
  • Creative Services Team
  • E-media Directors
  • Media Planners
  • Media Buyers
  • Media Support Staff

Unlike with traditional media buying, the options and opportunities available for online media buyers are almost infinite. How do you get started? Which web sites should you buy space on? How do you buy media through search engines, email or any of a dozen emerging media channels?

During each Laredo Group training our instructors will provide you with the understanding and tools necessary to effectively work your way through the maze of choices available to find those that best meet your needs and the needs of your clients. Our Intelligent Planning and Buying of Interactive Media, Level II course offers a solid full-day of training specifically designed to give media buyers the skills and knowledge needed to take advantage of online media buying opportunities.

• Marketers
  • In-House Marketing Team
  • VP of Marketing
  • VP/Director/Manager Marketing Communications
  • VP/Director/Manager Email Marketing
  • VP/Director/Manager CRM
  • Media Buyers
  • Media Planners
  • Creative Services
• Creative Team
  • Search Engine Marketing Directors
  • Search Engine Marketing Managers
  • Search Engine Marketing Specialists
  • Webmasters
  • Web Designers
  • Web Development Team VP Marketing
  • Email Marketing Managers
  • Sales and Marketing Directors
  • VP/Director/Manager of New Business Development
  • Database Marketing Managers

Effective marketing is based on effective communication. By learning how to best use the online marketing tools available to today’s marketer, course participants gain the skills they need to reach consumers across many online channels.

Laredo Group training includes in-depth courses that cover specific online marketing channels such as Search Engine Marketing, Email Marketing, Rich Media Advertising and Using Behavioral Targeting Technologies to provide marketers with the expertise and knowledge they need to succeed in these marketing channels.

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Courses start promptly at 9AM and end at 4:30 PM; though we do sometimes run a bit late if there are many questions during the day that require more time to answer. You should plan to arrive at 8:30 for registration. A continental breakfast and hot hearty lunch are served, as well as morning and afternoon refreshments and snacks.

The agenda for Laredo Group Training Courses is as follows:

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Yes, but… (see next question)

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Most probably. The Level I course provides the base level of knowledge necessary to fully absorb and use the learning provided in the Level II course. While many people who have been doing online for even as much as a few years feel that they already know the Level I material, it has been our experience that many people do not truly know it, do not know it thoroughly enough, or…even worse ... know it incorrectly!

The Level II course then provides the training necessary to apply this base knowledge productively to your job, whether it is on the sell or buy side of the business ... depending on which specific Level II course you take.

While in years past all of this material was able to be presented in a one day course, the industry has grown to the point where that is simply no longer possible. There are too many money-making opportunities available now in online and interactive advertising to fully cover in just one day. The two-day, Level I and Level II course structure provides you with all of the information you need to truly do the best job you can for yourself and your company, customers or clients.

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Most “training” presented at conferences is really nothing more than a sales pitch by the company presenting what they claim to be training. While there is some value that can be derived from this type of presentation, it is almost always skewed to the point of view or product of the presenter. It can, therefore, be very difficult to separate the value of what’s being presented from the sales hype that often accompanies these presentations. Conference attendees aren’t generally given an impartial and fair view of what they need to know and how to apply it to meet their specific business and marketing needs.

For companies with limited resources, getting the best value for money spent is an increasingly necessary goal. While attending conferences can offer attendees some industry knowledge and benefits, these venues can also restrict what gets learned due to unfocused panel discussions and conference sessions whose schedules often conflict with one another.

Each Laredo Group training session is the result of hundreds of hours of design and development work that focuses on providing attendees with the complete and impartial knowledge they need and teaches them how to apply that knowledge toward meeting their business and marketing goals. No hype, no exaggerated or inaccurate claims, no secret agendas.

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Tough financial times come and go. The companies that weather them the best are those that have the knowledge and resources to come up with productive solutions for their clients during these challenging times.

Laredo Group training can be, for many people or companies, a non-trivial investment. But most of our students and clients report a full pay-back literally within a few days or weeks…and that continued pay-back of their training investment continues for years to come. Laredo Group training typically has one of the best ROIs of any business investment you’ll ever make.

While areas of the advertising industry are showing signs of a slowdown, current predictions for the online marketing and advertising industry indicate continued growth, estimated to be about 23% for 2008 (for a total of $25.8 billion dollars) — eMarketer, April 2008

This growth means that traditional advertisers have a great opportunity to start adding in-demand interactive services to their portfolios. It also means that that there is an ongoing need for people who understand digital advertising and who can best fill the needs of their clients and customers.

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Prices, dates, locations, course content and other specifications are subject to change without notice.

Multi-Course Registration Discounts
Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 14% as per the chart below.(Click here for more info.)

Group and Multi-Course Registration Discounts
Our pricing structure automatically includes discounts for groups or multi-course registrations by increasing the discount level based on the number of total courses registered for during one registration process, regardless of whether it is for one person taking multiple courses, or groups of people taking one or more courses each.

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To attend public seminars, you can register for a course through the Laredo Group web site. Click here to select your courses and register.

To request private in-house courses, call Jeff Leibowitz at (954) 577-5700 X86 or email him. 

We accept Checks, Credit Cards and Wire Transfer payments.

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The Laredo Group web site contains the current list of upcoming courses (with more being added all the time) and the cities we will be visiting. Click Here to view the current schedule. To be notified as soon as a course is scheduled, please click here to sign up and you will be automatically notified as per the interests you fill out.

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Registration confirmations are sent automatically to the email address entered as part of your registration. In the event that this email doesn’t reach you shortly after registration, log into your Laredo Group account to make sure that the given email address is correct. If necessary, you can correct an incorrect address by sending an email message to us along with a request to have the registration information resent.

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If the attendee cancels their registration more than 10 days before the first seminar date, we will refund the registration costs minus a $95 administrative fee per student. No registrations cancelled within 10 days of the seminar date will be refunded. However, re-booking for a future seminar will be allowed for a fee of $180 per seminar day paid.

In the unlikely event that The Laredo Group cancels any seminar, a full refund or an opportunity to attend an equivalent future seminar, at the option of the attendee, will be provided. However, The Laredo Group shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets or change fees) due to such a cancellation.

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Class sizes vary in each city however, they are kept to a size that allows for optimal interaction between instructor and students. Depending on the course and city, class sizes typically range from about 15 to 35 people. If you are considering enrolling a large number of people from your company into one of the scheduled public training seminars you might also consider the advantages that our private training courses offer (see above).

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Due to our relatively small class sizes, and the fact that typically about half of our students are local, we do not usually qualify for the room block requirements of most hotels. You should make your own arrangements at the seminar venue hotel if you’d like, or you can use Yahoo! Maps or other services to enter the address of the seminar venue and then plot the surrounding hotels, from which you can select where you’d like to stay.

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Yes! Each course manual typically contains more than 200 hundred pages of information including the actual slides used during the course as well as the Laredo Group Resource List and Glossary. The manuals are designed to allow you to take plenty of notes so that you can use your manual as a resource tool in the future.

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Absolutely! In fact, private training is the majority of our training business. While our public training courses offer a great deal of valuable insight, private training courses allows us to tailor the curriculum to fit specific company needs. Private trainings also allow our clients to talk more freely about specific challenges and solutions, turning many private training sessions into a combination training and consulting session. In most cases, private training also allows companies to save costs associated with attendee travel expenses.

Private trainings can take place in the company’s workplace or in other locations as selected by the client. For private training details, scheduling and pricing, please call Jeff Leibowitz at (954) 577-5700 x86 or email him.

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