Here are
some glossary examples:
Behavior refers to where a user goes on a web site and is accomplished by tracking the user’s path through a
site or network of sites. Behavioral profiling
is the compiling the usage data (what
pages
and ads were delivered to the user), then
using this information to
specify or target content or ads to the user.
Blog is short for Web log. Blogs are publicly
available web pages,
with personal views and links expressing
the opinions and observ-
ations of a particular person, usually on
a specific topic or theme and
are usually updated regularly reflecting
the personality of the author.
Blogs are online diaries/news forums that
feature links to news items
and stories from across the Internet’s World
Wide Web. Most blogs
are headed by an individual called a blogger
and many of these are
those who want to bring their own views
online. Other bloggers are
journalists or industry insiders who create
forums for expressing their
opinions without editorial constraint. There
are a few Web logs that
are a collection of vocal individuals providing
opinion, commentary
and links. Some of these sites have an editor
filtering through
submissions and a few allow members to grade
contributions.
Paid inclusion refers to a fee-based listing
that several of the major
search engines and directories (including
Yahoo, LookSmart, Teoma,
Ask Jeeves, Alta Vista, Lycos, Inktomi and
FAST) offer to advertisers
to guarantee a listing within the database.
While Paid Inclusions
guarantee a site/page is listed it does
not guarantee any ranking.
The fees for paid inclusion range from a "per
URL" cost for each page
to a one-time fee for a directory listing.
In some cases, by paying a
higher amount and advertiser can increase
its position in the rankings.
These paid listings are typically served
at the top of a results page in a
premium spot above the rest of the "basic" paid
listings.
View through is the measurement of traffic
to a web site from users
who saw (viewed) ads promoting the site
but did not click on the ad.
Advertisers view the tracking of views and
conversions from views as
important because they believe the creative
and message will impact
the user to visit a site at a later point
in time versus at the moment the
ad is served on a page. Many advertisers
that are tracking ROI based
on “views” versus clicks are finding views
can generate a much higher
ROI on a desired activity.
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