"Variety wanted to make sure that our sales execs were
maximizing the online revenue potential from every advertiser.
We worked with The Laredo Group to develop a training curriculum
that met the specific needs of our reps and our industry
dynamics. After spending a training day with The Laredo Group
our team was excited and motivated to go out and pitch online
advertising and integrated deals. They emerged from the training
not only more knowledgeable about the world of online, but
had a clear understanding of the value proposition our site's
ad programs offer and how to discuss and engage our clients
in the opportunities. Our team is now completely prepared
to sell and to overcome objections.!" Dea Lawrence,
Director of Marketing, Variety.com.