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Fort Lauderdale, FL, May 8, 2008 — Laredo Group, Inc., today announced their partnership with the Interactive Advertising Bureau (IAB) on their Professional Development series. The Laredo Group has developed customized half and full day mini-courses to help IAB members and other interested companies and professionals learn how to more effectively sell online and interactive advertising. The first two of these courses are being offered in New York City on June 11, 2008 and San Francisco on June 19, 2008.
Laredo Group developed this unique mini-course offering to launch for the first time in partnership with the IAB as another way to continue to help develop and promote this relatively new but increasing important part of the overall advertising industry.
“We’re thrilled to be partnering with the IAB to offer these courses to their members,” says Leslie Laredo, president and founder of The Laredo Group. “As interactive plays a bigger role in advertising budgets, companies are struggling to train new talent or re-train proven traditional advertising professionals. These IAB mini-courses give their members an economical opportunity to get up-to-speed quickly on technologies, tools and techniques they need to use every day. These courses will continue to propel the growth of an already fast growing industry segment.”
The IAB half-day mini courses include the most pressing topics for interactive sales people today including ad measurement, post click and post impression activity, the economics of online revenue, “walking in the buyer’s shoes”, and managing client expectations. Attendees will receive a Certificate of Interactive Media and Advertising.
Registrations are now being taken for the mini-courses, Intelligent Selling of Interactive Advertising, Level I and Level II which are being offered in New York and San Francisco. Registration is open to both IAB members and non-members; discounted pricing applies for members and groups of four or more. Dates, locations, course outlines, and agenda and registration details can be referenced at www.laredogroupiabseminars.com.
About the IAB:
Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.
About The Laredo Group
Founded in Cambridge, Massachusetts in 1996 and now headquartered in Fort Lauderdale, FL, The Laredo Group (www.laredogroup.com) is the leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides customized general sales training and coaching for companies and individuals, media training for buyers and sellers, and custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities. The client list of The Laredo Group includes many of the world’s largest and most successful companies as well as smaller firms, start-ups and many industry associations.
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