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Founded in Cambridge, Massachusetts in 1996 and now located in Fort Lauderdale, Florida, The Laredo Group is a leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides customized general sales training and coaching for companies and individuals, media training for buyers and sellers, and custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities. The client list of The Laredo Group includes many of the world’s largest and most successful companies as well as smaller firms, start-ups and many industry associations.

 
Company Information
Laredo Group Executives
Leslie Laredo
Jeff Leibowitz
Laredo Group Adjunct Instructors
   
Laredo Group Company Information Laredo Group Contact Information, Locations and Directions Laredo Group Press Room Laredo Group Speakers

  Laredo Group Executives

 

In addition to the company Principal’s decades of real-world experience, The Laredo Group provides the services and expertise of over a dozen top industry leaders and experts with a wide ranging list of credentials and experiences. Some are published authors of industry-relevant books and articles, but all have real-world, hands-on experience in their fields and work with and for us to help you train staff, increase sales, improve performance and efficiency, and decrease costs.

       
Leslie Laredo
President
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Leslie Laredo PhotoLeslie Laredo is an interactive and Internet advertising pioneer with more than 25 years in the online and interactive industry. She has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell interactive media. Leslie has trained and consulted with start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers.

Her training and consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, and media buyers and planners. She has worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams on how to plan, buy and sell digital media.

Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasing required to keep and acquire clients.

In 1983, Ms. Laredo started her interactive career selling advertising on a local public access videotex system. Starting in 1986, she spent six years selling advertising for Prodigy and then 4 years setting up advertising strategies and programs for Ziff-Davis Interactive, Interchange Online Network, and AT&T Business Network.

In 1996, Ms. Laredo co-founded one of the first Internet advertising rep firms, Network 1.0 which was acquired by Softbank in June 1996. That year, she also helped launch the Internet Advertising Bureau (IAB), the standard-setting industry trade association. Leslie holds a Bachelors of Science degree from Cornell University and studied International Management at the University of Texas.

Leslie was also recently selected to serve as a board member to Breastcancer.org.

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Jeff Leibowitz
Chief Executive Officer
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Jeff Leibowitz PhotoJeff Leibowitz is a respected management, marketing, business and product development consultant to the online, entertainment and mass-media industries with over 30 years of industry experience. He joined The Laredo Group as CEO in 1998 and has since led the company through significant growth in revenue and profit through both acquisition and expanded and enhanced product offerings.

Prior to the Laredo Group, he served as President of ENGAGE games online, a provider of high-quality games and entertainment to major online and Internet services worldwide. Before ENGAGE, Mr. Leibowitz was with Reuters’ Reality Online, developers of Reuters Money Network, where he was Executive Vice President. Prior to Reality, Jeff helped develop and introduce the concept of cyber-community with The ImagiNation Network, the first online graphically-based games and social network.

Selected as one of the Website 100 Most Influential People on the World Wide Web, Jeff has spoken often at Internet, computer, entertainment and media industry conferences. He is a former co-host of the nationally syndicated radio talk show On Computers and the online host of Cybermania, the nationally telecast annual awards show of the Academy of Interactive Arts & Sciences.

Jeff has provided consulting services to start-up and Fortune 500 companies alike and his expertise in developing business plans and digital marketing strategies has made him one of the most desired consultants in the interactive industry. He has been instrumental in making The Laredo Group the most sought after and renowned training organization in interactive media.

Jeff received his B.S. in Business Administration from Vanderbilt University and attended graduate school at Boston University. Jeff is a member of the Friars Club as well as an officer in the United States Naval Sea Cadet Corps and a Life Member of the Navy League of the United States.

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  Adjunct Instructors

       
Bill Boggs
Special Adjunct Instructor/Coach
Bill Boggs PhotoBill Boggs is a TV host and entertainment industry insider who has won four Emmy Awards. Bill has been a major figure in the lifestyle, food, travel, consumer, sports, news, and celebrity reporting arenas for more than 25 years. He is also a bestselling author of and sought-after motivational speaker.

In 2007 HarperCollins published Bill’s widely-praised book, Got What it Takes? Successful People Reveal How They Made It To the Top. The book is based on success secrets uncovered in his interviews with leader in diverse fields-among those included in the book are Sir Richard Branson, Renee Zelwegger, Diane von Furstenberg, Clive Davis, Donald Trump, Matt Lauer, Joe Torre and many others. He is also a featured columnist for The Good life Magazine, Crush Magazine and Black Tie International Magazine and has written several pieces for The New York Times. In 2003, Boggs debuted in his acclaimed one-man Off Broadway show, Talk Show Confidential, now playing at the Triad Theatre in NYC. It’s the first theatrical production of its kind, dealing with the alternately bizarre and inspiring world of talk shows. And it offers everything from celeb gossip to inspirational personal stories.

As host of the New York based Midday Live with Bill Boggs, WNBC’s Weekend Today in New York and Food Network’s Bill Bogg’s Corner Table, Bill has interviewed many cultural icons, presidents, international leaders, writers, athletes, celebrity chefs, food critics and movie stars. Bill was the host and creator of the recent PBS television show, Home Cooked Classics. He’s interviewed notable guests on CNBC’s Let’s Talk Stock and also on Historic Traveler and Freeze Frame (on the Travel Channel). Boggs was host and executive producer of the syndicated FOX-TV series, Comedy tonight and played a major role in developing a number of successful TV networks and series including the creation of COURT TV (as the network’s first executive producer) and the ground breaking Morton Downey Jr. Show (as executive producer).

Bill is a graduate of the University of Pennsylvania and also has a Master’s Degree from Penn’s Annenberg School. He’s on the Board of Governors of the Friar’s Club in New York, a member of The New York Athletic Club and a member of The Yale Club.

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Corporate Headquarters
Fort Lauderdale, Florida
The Laredo Group, Inc.
11860 West State Road 84, Suite B15
Davie, Florida 33325-3815
Tel (954) 577-5700
Fax (954) 577-5720
E-mail info@laredogroup.com
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