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April 24-25, 2014 - New York City                Seats Still Available!

Registration Fees  (per student - includes continental breakfast, luncheon & break refreshments for full-day courses)

 Standard
Price
Certification Exam + Courses Bundles
April 24 - April 25, 2014 - IAB Essential Certification Training & Exam Bundle     $1699.00
Courses Only
April 24 - Intelligent Planning & Buying of Interactive Media: Level I     $699.00
April 24 - Intelligent Selling of Interactive Advertising: Level I     $699.00
April 25 - Intelligent Selling of Interactive Advertising: Level II     $699.00

Multi-Course Registration Discounts (does not apply to Bundles or Certification)
Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each,
the total number of courses would be 6 and the multi-course discount would therefore be 14% as per the chart below. (click here for additional details.)
In-Person Seminars and Online Training courses are calculated separately for course totals and are not additive.
            
2 courses = 5%3 courses = 7%4 courses = 9%5 courses = 10%
6 courses = 11%7 courses = 12%8 courses = 13%9 courses = 14%
10 or more courses = 15%

Please select # of attendees and click register to continue:
   You will be able to select individual or multiple courses to attend, from the list above, in the next step of the registration process.
        April 24-25, 2014 - New York City    Located in mid-town Manhattan, on 55th Street between Madison and Park Avenues, the Friars Club offers a variety of distinctive banquet and meeting rooms. The Monastery's rich wood paneling and imported Italian marble create a unique enclave to ensure an unforgettable event. Our dedication to excellence enables members to experience a level of service from the highest of standards in this ultimate setting.

The The Friars Club is located at 57 East 55th Street, New York City, NY 10022. For more information on this location click here.

You will be arriving before normal club hours, so please take the elevator in the main lobby to the 3rd floor upon your arrival. The seminar will be held in the George Burns room. A continental breakfast will be served from 8:00AM. Morning and afternoon break refreshments, and a hearty lunch will also be served at Noon. Please arrive by 8:15AM so that you can check in, have a bite to eat, and then be seated and ready to go by 8:30AM. Each seminar will end at about 5:00PM. Dress is typically business casual. The Friars Club is not a hotel facility, so please make your own hotel arrangements near the above address if necessary.


Check, Credit Card and Wire Transfer Payments Accepted
Please email or call 954-577-5700 ext. 86 if you have any questions.
Terms & Conditions

Course Outlines and Agenda - Click Here

Client List and Testimonials - Click Here

IAB Essential Certification Training & Exam Bundle (2-Day Training Program + Exam Registration)
Includes: Intelligent Selling of Interactive Advertising - Level I & Level II, Registration for IAB Digital Media Certification Exam

Intelligent Selling of Interactive Advertising - Level I: Gain a thorough understanding of industry terminology, technologies and interactive advertising principles and concepts. This course will cover ad delivery, measurement, pricing, research and creative; highlighting those components that impact advertising delivery, efficiency and performance. Whether you're new or just need to improve your knowledge and skills, this is an essential course.

This comprehensive course is constantly updated to give participants an in-depth review of ad types, trends, industry standards and best practices. It highlights how all of the digital media components work together. This course reviews the essential building blocks and ensures a complete perspective of digital media opportunities, and provides a "how to" approach to getting started, following best-practices and ensuring that you have a thorough understanding that will enhance your career and benefit your clients.

Note:  The Level I Intelligent Selling and Planning & Buying courses cover the same topics...the material that everyone working in the interactive advertising industry needs to know.  As a result, the courses are taught as one course, together in the same room, so you'll be able to hear the perspectives of those you'll be dealing with as well as those in similar positions from other companies.

Intelligent Selling of Interactive Advertising - Level II: Designed for publishers, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print and broadcast sellers who are transitioning to digital sales, those in digital media who want to accelerate their media revenues.

This course builds on the Level I course, providing more in-depth "how to" knowledge and sales skills needed for understanding all of the digital options. We cover what media types and platforms work best for different client objectives and how to respond to brand, direct response and brand-response campaign goals as well as their metrics and measurement criteria. Students will understand how digital currency and pricing relates to performance and how to use different research and data sources for better audience insights.

Planning & Buying of Interactive Media

Intelligent Planning & Buying of Interactive Media - Level I:  Gain a thorough understanding of industry terminology, technologies and interactive advertising principles and concepts. This course will cover ad delivery, measurement, pricing, research and creative; highlighting those components that impact advertising delivery, efficiency and performance. Whether you're new or just need to improve your knowledge & skills, this is an essential course.

This comprehensive course is constantly updated to give participants an in-depth review of ad types, trends, industry standards and best practices. It highlights how all of the digital media components work together. This course reviews the essential building blocks and ensures a complete perspective of digital media opportunities, and provides a "how to" approach to getting started, following best-practices and ensuring that you have a thorough understanding that will enhance your career and benefit your clients.

Note:  The Level I Intelligent Selling and Planning & Buying courses cover the same topics...the material that everyone working in the interactive advertising industry needs to know.  As a result, the courses are taught as one course, together in the same room, so you'll be able to hear the perspectives of those you'll be dealing with as well as those in similar positions from other companies.

All Laredo Group Courses are designed to enable students to immediately understand and engage in interactive digital media and marketing in its many forms. They are for all who need an understanding of Internet advertising best practices, ad programs, vocabulary, how ads are delivered and measured, how to differentiate and use branding versus direct response ads, and to understand the opportunities and limitations of what can be accomplished with online advertising and how this benefits advertisers.  A limited number of students is allowed in each Course, so each student can be assured of maximum interaction and learning and robust program presentation and curriculum, comprehensive manual and experienced instructors...in a setting that allows for greater interaction between instructors and students, providing more immediately relevant dialogue and information for each individual student. 

Course Outlines and Agenda - Click Here

Client List and Testimonials - Click Here


Check, Credit Card and Wire Transfer Payments Accepted
Please email or call 954-577-5700 ext. 86 if you have any questions.
Terms & Conditions

Please select # of attendees and click register to continue:
   You will be able to select individual or multiple courses to attend, from the list above, in the next step of the registration process.

     
Corporate Headquarters
Fort Lauderdale, Florida
The Laredo Group, Inc.
11860 West State Road 84, Suite B15
Davie, Florida 33325-3815
Tel (954) 577-5700
Fax (954) 577-5720
E-mail info@laredogroup.com
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