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“PennWell’s Technology Group is experiencing tremendous growth in digital media solutions, driving the need for additional education about them. In order to support the growing needs of our advertisers, it is imperative that our sales team is current with the latest capabilities and metrics available within digital media. This will help successfully transition them from print-centric thinking to completely understanding our digital media products and the accountability that is associated with them.
In order to support this growth, we partnered with Laredo Group to create a customized curriculum that would be appropriate for our reps’ skill levels. The all-day session went better than expected. The instructor connected with the audience by researching our unique business challenges and giving relevant examples from our own business websites. She was able to keep all attendees engaged during the entire session – and we all know how difficult that is!
According to the participants’ evaluations, Laredo Group ranked very high in providing in-depth knowledge to help them be more consultative to their customers. Immediately following our private session, we heard from several reps who were already changing the way they were interacting with their customers.
This was a tremendously successful experience for all those involved and we’ve shared this across the company in hopes of bringing The Laredo Group in to benefit other PennWell divisions. In fact, we have seen our digital media revenue grow 31% in the past few months; which far exceeds the industry average.”
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“This is a vital course for all digital buyers and sellers. Learn how to be relevant in a fast changing landscape. A great course for new comers and veterans.”
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“I was fortunate enough to take an advanced digital training course from the Laredo Group, and I’m so glad that I did. It prepared me for my current position at the Los Angeles Times Media Group. I’m working on integrated programs which include both traditional and non-traditional media. My clients are asking my opinion and expertise on the best and most effective ways to utilize print with digital, mobile, etc. The Laredo Group’s hands on training covered what media types and platforms work best for different client objectives and how to respond to brand, direct response and brand-response campaign goals as well as their metrics and measurement criteria.
I highly recommend the Laredo Group … if you’re ready to get ahead in the digital world. It’s here, and it’s not going away! ”
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“I took Laredo Group’s Social Media course recently in NY and I will tell you it was a career-enlightening moment. The instructor was outstanding. It was like the perfect screenplay. Each line and/or action draws you into the story so quickly that you almost immediately experience a “Suspension of disbelief”. The difference here though is that I experienced a “Suspension of belief”. The belief that I thought I knew almost everything I needed to know about social media, before I walked into the room.
When is the last time you did not step out of a conference room or event to take a phone call or catch your breath? When the instructor announced we should take a 10 minute break, everyone around the room was almost like, "Oh, really? Why?” That is no joke.
By the end of the session, my mind was spinning. I was simply lost for words. But the spin was not out of confusion. It was due to a diamond-piercing clarity that hit me right between the eyes. I had many “aha” moments and I wanted to savor it personally because it happens all too infrequently as most insights we enjoy come about more gradually.
Attending this course caused a paradigm change in how I view social media, and now, the media business overall. Did I know a lot about social media going in? Yeah. But for me, what I walked away with was that all-too-rare sense of buoyancy, the feeling of being nimble, a Butch Cassidy quality that makes you smile and excited about what awaits you. You can’t put a price tag on that…for those who boast that they have the same level of confidence and insight into the future are kidding themselves. Or at least that’s what I thought before the training. Finally, I think I’m smart. However, now I am educated. The content was informative. That was the science of the equation. The art was in how it was structured and presented. So that even a smart guy like me could understand it. The passion, the love and the care that is put into this and everything your fine company does is there for everyone to see. Thank you for allowing me to experience it! I am engaged at last to the future.
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“Publishing Group of America’s three mass reach print titles - Relish (15.5 million monthly circ), Spry (8.5 million monthly circ) and American Profile (10 million weekly circ) want to make their mark in the digital space and are preparing to not only rebrand their own websites and drive substantial traffic to them but now also offer advertisers access to an ever growing, critical mass of ad impressions on our local newspaper partner websites.
To that end, we brought in The Laredo Group to do basic digital sales training for a staff that had been very print focused. They did an amazing job educating a large group of people who had little—if any—digital background. Not only did they present the information in an easy to understand way, they had everyone truly involved in the training process. Their instructors are all A+ teachers with deep digital backgrounds who presents a substantial amount of information vs. other training options (and they makes it fun!)
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“I just wanted to drop a note and say how much I
enjoyed the courses last week, Intelligent Selling of
Internet Advertising Level I and II. It was really a
career invigorating event. I am very happy with the
investment and impressed by the course.
Right after the training, I was given a “test” to prove
my digital knowledge in front of a senior media decision
maker. I met a brand manager at a major automotive OEM
and I actually had the skills and knowledge to talk
intelligibly about his business; how he measures, his
frequency capping thoughts, branding vs. click, optimization,
demo index targeting, and general campaign thoughts
among other things. I was also confident enough to do
so casually, not like quizzing from a textbook. I was
really proud of myself, thought you might be too since
I’m a digital immigrant (new to this online advertising
world) and my Internet skill set was pretty much totally
created in two days by attending the Laredo Group training
last week. The brand manager even complimented me in
a follow up e-mail.
Thank you for a very productive two days.”
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“I have taken many online advertising classes and training programs. However, I must say that the online advertising seminar through the Laredo Group is hands down the best I’ve ever been to. The material is presented in a way that even the most novice Sales Rep could understand. The seminar was engaging, fun, a real eye opener. I truly believe that the staff at The Sun, in Yuma AZ, have increased their online sales directly due to this program.”
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“I just completed Intelligent Selling of Internet
Advertising Level I and II...I enjoyed the classes and
left with a lot of good information, new motivation
and fresh ideas. I already got to put it to good use
on my first day back in the office and it resulted in
closing a deal with a company that I had been working
with for a long time but had not been able to get anywhere
with them. I applied some of the things I learned in
the class that gave me the confidence to approach them
again.
One of the most valuable lessons I took away was
to change my perspective on how I approached them.
I did a little more research than what I would normally
do and I approached them more in the way of a consultant
as opposed to trying to make a sale.”
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“While there are many deliverables you’ll receive from Laredo Group’s training, Intelligent Selling of the Internet, there is one that stands out above all else. Simply put, they know how to walk in your buyer’s shoes. When you leave the seminar, you’ll not only have great materials, actionable takeaways and a better understanding of internet sales, you’ll also understand internet sales from the buyer’s (your customer’s) point of view. This, to me, provided the invaluable “third dimension” in Laredo Group’s workshop.”
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“I just wanted to say thanks again for the great training course yesterday! It was very beneficial to me, and I enjoyed it a lot.”
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“(Laredo Group) presented a concise quantitative way of selling in a very logical way. (Laredo Group’s) ideas on ads and placements will help us produce ad campaigns that work. The course provided me with valuable skills and information.”
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“I had a client today who told me that if they did not get significant click-throughs on their online ad, they would be pulling it. I was able to use Laredo Group’s training to educate the client about the value of their ad as branding, image and top of mind awareness, and how their online ads tie in with their print campaigns.”
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“The Intelligent Selling course was very beneficial, and I definitely took a lot from it…Our instructor was fantastic, and their expertise on this subject was beyond measure, I just wanted more of it! I sincerely look forward to attending the seminar again, this time with another colleague.”
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“We experienced a nice bump in sales the first week back from training. It’s exciting to see the staff pumped about the new intelligent ways of selling the Internet.”
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“Laredo Group’s expertise with respect to internet advertising is second to no other I’ve seen. They provided valuable insight into internet behavior, both consumer usage and corporate applications.”
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“Laredo Group instructors are dynamic and extremely well prepared presenters. I look to them as respected experts in the field. It is without hesitation that I recommend Laredo Group. They gave one of the best training programs we’ve had around here in quite some time and really connected with us on the real-life examples.”
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“...sold our client a large impression schedule this month…I thought this was cool because they do not have a website, so I sold them a landing as well for additional revenue! All this from a dyed-in-the-wool 34-year veteran of ink on paper advertising!”
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“I totally enjoyed the presentation, after 36+ years of sales & marketing on the magazine side the one day course has better prepared me to make integrated presentations that further positions the BH&GSIM group as a complete package. The materials are part of my commuting reading and being able to walk the talk…I’d recommend that all our colleagues in sales & marketing take the Laredo Group class.”
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“After years of Sales 101 repackaged by trainers and presented as new material, I find The Laredo Group training the most valuable I have had in over a decade. Thank you for your passion and insight.”
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“Customers want to know this information. The last two weeks on the street with my sales reps have been a huge eye opener. This knowledge has made all the difference. Instead of the client ‘blowing off the topic’ of the Internet we get into a very meaningful discussion on how to use this product and get tangible results…in the past we would not have known what to do for our next step in regards to the Internet.”
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“The Intelligent Selling of Internet Advertising course by far over exceeded my expectations. I figured I’d learn a few things and add some online media buzzwords to my vocabulary. The course itself was an intense 2 days of interactive learning with very knowledgeable Laredo Group instructors with real world online experience. They used actual examples from 20+ years of experience which really added color and relevant insight to the material. The class was well worth the time and money invested. I highly recommend it for all of those interested in buying or selling digital media for a living.”
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“Thanks so much for a great training session! It was wonderful to hear the testimonials that accompanied the information. The perspective it added made it easier to imagine the application.”
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“I participated in Laredo Group training last month, and use the knowledge I gained daily.”
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“After attending the Laredo Group’s seminars, I understand
why they’ve been successful for so many years. The instructor
team at Laredo Group provided excellent insights into
the shifts between traditional and digital medias. Both
experienced advertisers and individuals who seek to
begin their learning can benefit from these sessions.
The most valuable part of the Laredo Group sessions
for me was getting confirmation that my techniques
and strategic mindsets were in line with other thriving
media agencies and professionals. Even with my considerable
knowledge of terminology and tech models, Laredo Group’s
staff members were able to fill in the gaps and simplify
convoluted concepts.
Each session leader made participation feel welcomed
and comfortable. Couple that with their passion and
extensive resumes, the Laredo Group created a truly
wonderful learning environment.
In an ever-changing economy, where the Internet is
King, the Laredo Group presents many tools that sales
representatives, media planners and advertisers will
benefit from!”
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“I recently attended Intelligent Planning and Buying of Media, Levels I & II, and found the classes extremely helpful. [Laredo Group] delivered the information based on relevant and real world examples from their personal experiences, which ensured the classes were not only interesting but interactive and fun. Though I have more than 10 years of internet and ecommerce experience, the education helped give me more confidence in my ability to sell online advertising and interact with agencies which are a new sales channel for me. In addition, there were many new topics introduced to me which broadened my perspective and ensured I have the right foundation to continue my growth and success in this space.”
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“Investing in the Laredo Group’s online media planning/buying 2-day training classes elevated the knowledge of the internet media space to not only our top managers, but to the online media teams, as well. Staying ahead of the curve is a requirement to our business success – the investment was well worth it.”
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“The money I spent on your seminar for Buying and Planning Internet Media has paid off already! I have been dealing with two major online news publications and after your seminar I handled these rate and position negotiations as if I were an old pro. I wish I had taken your class years ago. I have referred other friends to take advantage of the Laredo Group’s great seminars.”
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“Initiative has turned to the Laredo Group as part
of our solution to improve our digital media knowledge
and capabilities throughout the organization. They provide
vital digital training and market knowledge to our media
planners and buyers.”
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Thank you for two terrific days of learning and reinforcement. Your insight, experience and terrific presentation skills come together beautifully in teaching and guiding those of us aspiring to continually learn about media – old and new! Thank you!”
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Variety wanted to make sure that our sales execs were maximizing the online revenue potential from every advertiser. We worked with The Laredo Group to develop a training curriculum that met the specific needs of our reps and our industry dynamics. After spending a training day with The Laredo Group our team was excited and motivated to go out and pitch online advertising and integrated deals. They emerged from the training not only more knowledgeable about the world of online, but had a clear understanding of the value proposition our site’s ad programs offer and how to discuss and engage our clients in the opportunities. Our team is now completely prepared to sell and to overcome objections!”
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I attended The Intelligent Selling of Internet Advertising today and am so blown away by your vast knowledge of the industry from both an inside and outside perspective. You are clearly a leader in the field and a master in sharing your knowledge. One of the challenges for me as a sales rep is to keep pace with the many industry terms and media math. The many examples covered in your presentation helped bring these concepts to life. I especially appreciate the time you took in putting together the Glossary and Resources section - they are invaluable. Thank you for 8 hours of non-stop learning. It’s past midnight and I’m still reading the course material!”
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I want to let you know how very impressed I was with the 2 days of training that I had with the Laredo Group. As an individual paying for such training from my own pocket, I’m keenly aware of getting value for the investment. Laredo Group over delivered on my expectations. Covering all aspects of Interactive from ad creation and optimization, strategy, understanding the buying process, metrics and countless other topics, there is a certain “drinking from a fire hose” effect. But that is exactly what I was looking for. Well done. Please keep me apprised of future course offerings. Doubtless I’ll be among your students yet again!”
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"Media and marketing are changing at an accelerating pace. [Laredo Group] courses should be required for all levels in an organization serious about keeping pace with the world of online media and marketing. I encourage anyone considering The Laredo Group to make the right decision and get educated. Knowledge is power.”
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“Content was extremely relevant and covered everything.”
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