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Corporate Headquarters
Fort Lauderdale, Florida
The Laredo Group, Inc.
10836 Blackhawk Street
Plantation, FL 33324-2182
Tel 954-577-5700
Fax 954-577-5720
E-mail info@laredogroup.com

New York City Office
The Laredo Group, Inc.
Suite 23C, 23rd Floor
300 East 56th Street
New York, NY 10022-4128
Tel 212-888-8190
Fax 212-888-8191
E-mail nyc@laredogroup.com

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Founded in Cambridge, Massachusetts in 1996 and, as of 2003, now headquartered in Fort Lauderdale, Florida, The Laredo Group is a leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides customized general sales training & coaching for companies and individuals, media training for buyers and sellers, and custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities.  The client list of The Laredo Group includes many of the world's largest and most successful companies as well as smaller firms, start-ups and many industry associations.

In addition to the company Principal's decades of real-world experience, The Laredo Group provides the services and expertise of over a dozen top industry leaders and experts with a wide ranging list of credentials and experiences.  Some are published authors of industry-relevant books and articles, but all have real-world, hands-on experience in their fields and work with and for us to help you train staff, increase sales, improve performance and efficiency, and decrease costs.
 

Leslie Laredo
President & Founder

Leslie Laredo is an interactive and Internet advertising pioneer with more than 25 years in the online and interactive industry. She has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell interactive media. Leslie has trained and consulted with start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers.

Her training and consulting services have been used and valued by C-level executives, vice presidents, sales and account managers and media buyers and planners. She has also worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams about how to plan, buy and sell digital media.

Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasing required to keep and acquire clients.

In 1983, Ms. Laredo started her interactive career selling advertising on a local public access videotex system. Starting in 1986, she spent six years selling advertising for Prodigy and then 4 years setting up advertising strategies and programs for Ziff-Davis Interactive, Interchange Online Network, and AT&T Business Network.

In 1996, Ms. Laredo co-founded one of the first Internet advertising rep firms, Network 1.0 which was acquired by Softbank in June 1996. That year, she also helped launch the Internet Advertising Bureau (IAB), the standard-setting industry trade association. Leslie holds a Bachelors of Science degree from Cornell University and studied International Management at the University of Texas.

Click Here to Send E-Mail to Leslie Laredo

Jeff Leibowitz
Chief Executive Officer

Jeff Leibowitz is a respected management, marketing, business and product development consultant to the online, entertainment and mass-media industries with over 30 years of industry experience. He joined The Laredo Group as CEO in 1998 and has since lead the company through significant growth in revenue and profit through both acquisition and expanded and enhanced product offerings.

Prior to the Laredo Group, he served as President of ENGAGE games online, a provider of high-quality games and entertainment to major online and Internet services worldwide. Before ENGAGE, Mr. Leibowitz was with Reuters' Reality Online, developers of Reuters Money Network, where he was Executive Vice President. Prior to Reality, Jeff helped develop and introduce the concept of cyber-community with The ImagiNation Network, the first online graphically-based games and social network.

Selected as one of the Website 100 Most Influential People on the World Wide Web, Jeff has spoken often at Internet, computer, entertainment and media industry conferences. He is a former co-host of the nationally syndicated radio talk show On Computers and the online host of Cybermania, the nationally telecast annual awards show of the Academy of Interactive Arts & Sciences.

Jeff has provided consulting services to start-up and Fortune 500 companies alike and his expertise in developing business plans and digital marketing strategies has made him one of the most desired consultants in the interactive industry. He has been instrumental in making The Laredo Group the most sought after and renowned training organization in interactive media.

Jeff received his B.S. in Business Administration from Vanderbilt University and attended graduate school at Boston University. Jeff is member of the Friars Club as well as an officer in the United States Naval Sea Cadet Corps and a Life Member of the Navy League of the United States.

Click Here to Send E-Mail to Jeff Leibowitz

Jason Heller
Executive Vice President

Jason Heller is a veteran digital media agency executive, respected industry leader, speaker and author, who has pioneered many digital media approaches and processes that have become best practices today.

Jason was co-founder and CEO of Mass Transit Interactive, a unique independent digital media agency, where he helped industry leading clients such as Alta Vista, Shopping.com, DoubleClick, Citibank, Hertz, Bertlesmann, Fodors, UPN Television, BMW Motorcycles and many others, utilize media, technology and data, to reach, engage, influence, acquire and retain customers.

Through his vision and leadership, Mass Transit became recognized industry-wide as a top digital shop, and in 2005 the agency was acquired by Horizon Media, the largest independent media buying agency in the world.

Heller transitioned to the role of Managing Director of Horizon Interactive for two more years, where he continued to expand the digital media, relationship marketing and analytic capabilities of the agency.

Jason is one of BtoB magazine’s "Best and Brightest Media Strategists", and has been awarded the "Media Planning and Buying Award" from Media Magazine. He sits on various advisory boards, including DoubleClick, is sought after to speak at industry events such as OMMA and AdTech, and has a regular column in Media Post.
 

Click Here to Send E-Mail to Jason Heller

Rob Graham
VP Creative &Technical Training

Rob has been an interactive communications and marketing specialist in the areas of production, training and marketing since 1990.

A pioneer in the interactive design and development world, Rob was most recently the president and founder of LearningCraft, LLC, a company that develops interactive advertising related curriculum for a variety of digital media applications and markets. He joined The Laredo Group when it acquired LearningCraft, which continues to function as the creative and technical training division of Laredo Group.

Rob is also an adjunct professor at both University of Massachusetts - Lowell and Harvard University Extension, where he teaches informational and design technologies.

Prior to LearningCraft, Rob was the President of Mediactive, Inc., a multimedia development company specializing in interactive educational and marketing programs. After a decade in this area, Rob accepted a position with Enliven, one of the pioneering rich media advertising development companies, and oversaw the advertising production team.

Rob is the author of Advertising Interactively, a behavioral guide for creating effective interactive online ads; and, most recently, Fishing From A Barrel, a guide to developing effective Behaviorally Targeted ad campaigns. He has also been a marketing and technology columnist for over 6 years covering the Rich Media and Behavioral Marketing beat for ClickZ and iMediaConnection.

Click Here to Send E-Mail to Rob Graham

Maria Harrison
Vice President of Marketing

Maria is a ten year Internet industry veteran with experience in online marketing strategies, creating online marketing plans, and online media buying plans, web site usability, email marketing, search engine marketing and more. Maria joined the Laredo Group in 2007.

She was one of the founding board members and served as president of the South Florida Interactive Marketing Association from 2005-2006 and continues to serve as a board member and advisor to the association.

Maria started her career in 1997 as an Interactive copywriter and marketing strategist for Internet Solutions Worldwide, Inc., the largest reseller/partner for AT&T web design and development. She later founded and operated Key Promotions, Inc., a private web consulting firm for small to medium sized clients as well as national companies and organizations such as Barbizon International Modeling, the National Cancer Health Institute, and others. Most recently, she was the Director of Online Marketing for Interval International, an InterActive Corp company.

Maria holds a Bachelors of Arts degree in Communications from Rhode Island College.
 

Click Here to Send E-Mail to Maria Harrison

Keith Norman
Vice President of Business Development
Keith brings 15 years of broadcasting, sales and interactive experience to this newly created staff position. Most recently, he served as the Internet Director for Waterman Broadcasting Corp., a leading multi-platform communications company based in Fort Myers, Florida. The privately held company owns and operates broadcast television network affiliates, cable stations and web sites in the Southeastern United States. Keith joined Laredo Group in 2008.

In his ten years as founder and leader of the company's Internet division, Keith established and grew the sales, marketing and business development team for five of the company's seven websites including broadcast network affiliate WBBH-HD's NBC-2.com, NBC2GO (mobile) and NBC2Investigators.com and broadcast network affiliate WZVN-HD's ABC-7.com and ABC7NOW (mobile). Under Keith's leadership, the award-winning web sites consistently lead the market in performance and were profitable for several years as he grew revenues by no less than 30% annually. Prior to joining Waterman Broadcasting, Keith held senior-level positions over four years with MSNBC and CNBC including Producer for Brian Williams and Chris Matthews

A native of Atlantic City, New Jersey, Keith holds an undergraduate degree in economics and finance from Farleigh Dickinson University and studied broadcasting at The George Washington University.
 

Click Here to Send E-Mail to Keith Norman