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Seminars and On-Demand Courses
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ABM Seminars
Intelligent Selling of B2B Digital Advertising
 

ABM Webinars
Fundamentals of Interactive Advertising for B2B Media
 
Intermediate Digital Advertising Sales for B2B Media
 

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ABM partners with Laredo Group for Training
  The Association of Business Information & Media Companies (ABM) and Laredo Group have partnered to offer ABM members and non-members a series of webinars designed specifically for business-to-business (B2B) media, to improve the knowledge and performance of B2B interactive advertising professionals and campaigns. These webinars are available online 24x7x365 and are expanded versions of the in-person seminars that Laredo Group has done for B2B media sellers, planners and buyers for over 15 years. Participants will receive Laredo Group’s industry-leading training in interactive digital advertising, media and marketing…designed for optimum learning in coordination with the ABM, to enable students to immediately improve understanding and performance.
ABM Courses  
IAB logoABM Seminars
 
 
Intelligent Selling of B2B Digital Advertising
 
 
   
This course, designed specifically for B2B media, provides not only the fundamentals necessary to do your job better and sell more new and renewal business, but also gives you the basic training required to pass the IAB Digital Sales Certification Exam. It will help you achieve the comprehensive knowledge needed for success in all aspects of interactive media delivery, measurement and creative. Whether you are new to the industry, or have a few years of experience but need to improve your industry awareness, practical knowledge and skills, this is an essential course. It provides an in-depth, current industry review of ad types, trends, standards and best practices, featuring how all of the digital media components work together, reviews essential building blocks, and ensures a complete perspective of digital media B2B opportunities. It provides a how-to approach to getting started and following best-practices so you gain the thorough understanding needed to enhance your career and benefit your clients.
 
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IAB logoABM Webinars
 
 
Fundamentals of Interactive Advertising for B2B Media
 
 
   
This course, designed specifically for B2B media, provides much more than just the Fundamentals. It will help you achieve the comprehensive knowledge needed for success in all aspects of interactive media delivery, measurement and creative. Whether you are new to the industry, or have a few years of experience but need to improve your industry awareness, practical knowledge and skills, this is an essential course.
It provides an in-depth, current industry review of ad types, trends, standards and best practices, featuring how all of the digital media components work together, reviews essential building blocks, and ensures a complete perspective of digital media B2B opportunities. It provides a how-to approach to getting started and following best-practices so you gain the thorough understanding needed to enhance your career and benefit your clients.
 
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Intermediate Digital Advertising Sales for B2B Media
 
 
   
This in-depth how-to course for B2B media sellers delivers the knowledge and sales skills training needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals by working with them in a consultative and digitally savvy way. It is designed for publishers, sales reps, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print or broadcast sellers who are transitioning to digital sales, and others in B2B digital media who want to accelerate their sales and digital/integrated/cross-platform media revenues.
 
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Client Testimonial
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“We engaged the Laredo Group to lead a full day, company-wide advertising sales training event, and it was truly transformational for our organization. I have attended scores of training events over 35 years in the business, but rarely have I come away with so many actionable tactics and strategies to address the digital B2B marketplace. The day was a resounding success, meeting and exceeding expectations of the sales and management team. This training day is the single best investment I could make to equip our sales team to improve performance this year and beyond.”

— Marianne Russell, Chief Operating Officer, Mary Ann Liebert, Inc.

“The Laredo Group has been my go-to source for digital media sales skills, best practices and industry trends for well over a decade. Their training is updated continuously, keeping pace with industry, and has been extremely helpful for sales, sales management, production, and product management. I am excited to see the Laredo Group build on their excellent reputation with their new updated B2B offering.”

— Tom Cintorino, EVP Digital Media, Northstar Travel Media

“To support the growing needs of our advertisers, our sales team needed to be current with the latest capabilities and metrics of digital media. We partnered with Laredo Group to create a customized curriculum, appropriate for our reps’ varied skill levels, that focused on our unique challenges and gave relevant examples from our own websites. This was tremendously successful…our digital media revenue grew over 30% immediately after the training!”

— Senior Vice President, Pennwell

“While there are many deliverables you’ll receive from Laredo Group’s training, Intelligent Selling of the Internet, there is one that stands out above all else. Simply put, they know how to walk in your buyer’s shoes. When you leave the seminar, you’ll not only have great materials, actionable takeaways and a better understanding of internet sales, you’ll also understand internet sales from the buyer’s (your customer’s) point of view. This, to me, provided the invaluable “third dimension” in Laredo Group’s workshop.”

— Melanie Wood, Director of Corporate Sales and Management Training, Advanstar Communications

 
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