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On-Demand Courses |
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Click on a Course below to view descriptions. |
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The Association of Business Information & Media Companies (ABM) and Laredo Group have partnered to offer ABM members and non-members a series of webinars designed specifically for business-to-business (B2B) media, to improve the knowledge and performance of B2B interactive advertising professionals and campaigns. These webinars are available online 24x7x365 and are expanded versions of the in-person seminars that Laredo Group has done for B2B media sellers, planners and buyers for over 15 years. Participants will receive Laredo Group’s industry-leading training in interactive digital advertising, media and marketing…designed for optimum learning in coordination with the ABM, to enable students to immediately improve understanding and performance. |
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On-Demand Training |
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This course, designed specifically for B2B media, provides much more than just the Fundamentals. It will help you achieve the comprehensive knowledge needed for success in all aspects of interactive media delivery, measurement and creative. Whether you are new to the industry, or have a few years of experience but need to improve your industry awareness, practical knowledge and skills, this is an essential course.
It provides an in-depth, current industry review of ad types, trends, standards and best practices, featuring how all of the digital media components work together, reviews essential building blocks, and ensures a complete perspective of digital media B2B opportunities. It provides a how-to approach to getting started and following best-practices so you gain the thorough understanding needed to enhance your career and benefit your clients.
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“The Laredo Group has been my go-to source for digital media sales skills, best practices and industry trends for well over a decade. Their training is updated continuously, keeping pace with industry, and has been extremely helpful for sales, sales management, production, and product management. I am excited to see the Laredo Group build on their excellent reputation with their new updated B2B offering.”
— Tom Cintorino, EVP Digital Media, Northstar Travel Media
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“To support the growing needs of our advertisers, our sales team needed to be current with the latest capabilities and metrics of digital media. We partnered with Laredo Group to create a customized curriculum, appropriate for our reps’ varied skill levels, that focused on our unique challenges and gave relevant examples from our own websites. This was tremendously successful…our digital media revenue grew over 30% immediately after the training!”
— Senior Vice President, Pennwell
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“While there are many deliverables you’ll receive from Laredo Group’s training, Intelligent Selling of the Internet, there is one that stands out above all else. Simply put, they know how to walk in your buyer’s shoes. When you leave the seminar, you’ll not only have great materials, actionable takeaways and a better understanding of internet sales, you’ll also understand internet sales from the buyer’s (your customer’s) point of view. This, to me, provided the invaluable “third dimension” in Laredo Group’s workshop.”
— Melanie Wood, Director of Corporate Sales and Management Training, Advanstar Communications |
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ABM Courses
